Style News: Warehouse Sales, Beautiful Boutiques & What’s On in Sydney’s Fashion & Beauty Scene

Whether you’re a seasoned regular on the Sydney fashion & beauty scene or are a newcomer looking to explore the city’s vibrant style landscape, we’ve curated everything you need to stay in the know.

From the best warehouse sales in Sydney right now, to gorgeous new boutique openings, fun pop-up events, new collections and more. This is the news you need to know around town.

Style News: New Openings

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Beare Parke Opens Flagship Store

Beare Park — the quietly covetable Sydney label known for minimalist tailoring and graceful everyday luxury — is finally planting surefooted roots with a permanent flagship in Paddington. Since its debut at Australian Fashion Week in 2021, Gabriella Pereira’s label has become a quiet cult favourite among locals in the know, celebrated for its elegant silhouettes and carefully sourced fabrics that feel like accessible luxury.

For fans of considered craftsmanship and timeless pieces, this store won’t just be another shop in Sydney’s boutique shopping district — it’ll quickly become your new ritual. Expect elegant tailoring you’ll actually want to live in, imbued with that effortless ‘cool‑girl’ energy which so often defines Sydney style. Keep your eyes peeled!

Coming spring 2025

25 William St, Paddington

Adore Beauty Is Finally Opening Its First Sydney Store

Sydneysiders, get excited — Australia’s beloved online beauty destination, Adore Beauty, is officially opening its first bricks-and-mortar store in the city this August. Setting up shop in the ever-buzzing Broadway Sydney Shopping Centre, the new location will offer a curated edit of cult-favourite brands across skincare, haircare, fragrance, wellness, and make-up.

Alongside shelves stacked with your go-to beauty staples (and new discoveries), the Sydney store will also feature a private treatment room for complimentary skin consultations with a dermal therapist, LED light therapy, facials, and more.

And yes — the Tim Tams that famously arrive with every online order? They’ll be handed out with in-store purchases too. Sweet!

This follows successful store openings in Melbourne earlier this year, with more doors set to open soon in Perth. With plans to launch over 25 locations nationwide in the next two years, Adore Beauty’s glow-up is well underway — and Sydney is next.

(S)MER Opens Its First Concept Store in Bondi Beach

Fragrance lovers, take note: (S)MER, the cult-favourite fragrance house known for its quietly emotive scents and minimalist sensibility, has opened its very first concept store in the heart of Bondi Beach — and it’s every bit as chic as you’d expect.

More than just a boutique, the new Roscoe Street space channels a sort of sensual minimalism — part coastal refuge, part olfactory gallery. At its centre, a monolithic plinth showcases the brand’s full collection — think creamy amber-laced Nuit Blanche, fresh and grounded Bois du Matin, and the cult-fave Canadian Tuxedo, a raw yet refined nod to leather boots and vintage denim. There are also candles, hand washes and vinyl records layered throughout, all designed to draw you deeper into (S)MER’s sensory world.

Monday to Sunday, 10am – 6pm

124A Roscoe Street, Bondi Beach NSW 2026

Style News: Sales

Bassike & Studio Amelia Archive Sale

Minimalist fashion fans, this one’s for you. Cult-loved Aussie labels Bassike and Studio Amelia are joining forces for a sleek four-day archive sale in Sydney — and it’s the perfect excuse to upgrade your wardrobe with timeless staples and elevated accessories (without the full-price guilt).

Running from Thursday through Sunday, expect serious steals across past collections, with luxe basics, crisp tailoring, buttery leather, and clean-lined shoes up for grabs. Arrive early, move fast, and thank us later.

Thursday – Sunday, times vary

Rosebery Engine Yards, 115/151 Dunning Ave, Rosebery NSW 

25% Off Saint Valentine

Minimal, modern and effortlessly wearable — Saint Valentine Jewellery is treating its loyal following to a rare week-long sale with a massive 25% off sitewide, both online and in-store.

Whether you’re building your dream ear stack or searching for a keepsake-worthy gift, this limited-time sale is the perfect excuse to invest in those everyday staples or statement pieces you’ve been eyeing. Expect the brand’s signature blend of timeless design and elevated simplicity across their full collection.

You can shop online or drop into their beautifully curated Manly boutique to try on in person — just don’t wait too long. Like all good things, this one won’t last.

Sunday August 10 – Sunday August 17

47 Sydney Rd, Manly or shop here

Style News: New Releases

Reebok’s Iconic Club C Turns 40 with a Cool-Girl Campaign Fronted by Inka Williams

An icon of understated cool, the Reebok Club C 85 sneaker is celebrating four decades of street-style dominance — and it’s doing so in seriously stylish company. To mark the milestone, Reebok has launched a fresh AU/NZ campaign starring homegrown fashion muse Inka Williams.

First launched in 1985, the Club C 85 was originally designed for tennis players, but it didn’t take long for the minimalist silhouette to step beyond the baseline. Embraced by everyone from skaters to stylists, it’s become a wardrobe staple that transcends trend cycles. This anniversary drop isn’t just a nostalgic nod — it’s a celebration of the shoe’s enduring style, cultural relevance, and that effortlessly cool versatility we’re always chasing.

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Strand’s New Spring Collection is a Triple Threat — Practical, Timeless and Affordable

Strand’s latest Evity Collection is serving in a big way and we have our collective eye on quite a few pieces. Priced between $149 and $269, this swish collection has hit the sweet spot with high-quality bags, crafted from responsibly-sourced leather, and a price that is more than reasonable. The timeless designs are the cherry on top. You’ll be able to use these beauties time and time again.

In lieu of choosing a single favourite, we have three — one for the weekend, one for after hours and one for work. The Evity Clara Grab Bag in chocolate is perfect for a relaxed weekend staple, with enough room for your daily essentials yet enough versatility to take you from day to night. Our after-hours bag of choice? You’ll be hard pressed to find an outfit the Evity Margo Leather Crescent Hobo Bag, with its sleek hand-woven leather aesthetic, doesn’t elevate. And for work, we’ll be picking up the Evity Charli Leather Bowling Bag in a very delicious transeasonal tan suede.

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Dinosaur Designs Unveils Sculptural New Collection, Bones

Just launched, Bones is the latest drop from cult Aussie design house Dinosaur Designs — and it’s one for the collectors. Inspired by the primal beauty of bone structures, the collection brings together sculptural homewares and jewellery in muted matte tones like Chalk Swirl, Cream, and two striking new shades: Granite and Slate.

Expect bold, curved vases that look like they’ve been unearthed from an archaeological dig (in the chicest way possible), plus silver-trimmed resin jewellery pieces that fuse texture with timeless style. From statement pendants to reimagined classics like the Pebble Ring, Bones is where organic form meets polished finesse — and we’re completely obsessed.

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SHEIKE’s MIRAGE Collection

With a pallet of painted skies, pastel layers and fluid silhouettes, SHEIKE‘s newly launched MIRAGE collection redefines winter dressing with an airy, romantic twist. Say goodbye to the usual dark coat-and-knit routine — this season drifts into mint, pea green and lagoon blue, echoing nature’s softer moments at golden hour.

Subtle painterly prints like florals, checks and paisleys feel like a winter watercolour, merging daytime elegance with a whisper of evening drama. And the pieces themselves? Lightweight layers, delicate transparency and fluid movement — perfect for styling AM to PM without missing a beat. It’s the kind of winter edit that feels both dreamy and distinctly modern: practical warmth, with style dialled up to serene.

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Elka Collective Autumn/Winter Collection

It’s time to master the art of effortless Autumn dressing, and Elka Collective’s new collection makes it seem like a breeze. From signature trench coats and lightweight layers, to timeless denim and thoroughly modern bomber jackets, the latest collection is anchored in a neutral palette and textured finishes that are perfectly transeasonal and on-trend.

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Style News: Designer Collabs

Your Reusable Woolies Bag Just Got An Anya Hindmarch Upgrade

British designer Anya Hindmarch is dropping her latest bag at none other than your local Woolies. While her designs have been loved by celebrities all over the world (and often cost a pretty penny), you can get your hands on a Hindmarch design for just $20.

Crafted completely from recycled materials and guaranteed to last for 10 years (yes, really), the newest kid on the block will make your supermarket trips that much kinder to the planet. And if the iconic Trader Joe’s reusable canvas bag is anything to go by, we’d make an educated guess that the chic Woolworths x Hindmarch Universal Bag is one that will last the test of time.

Available from Woolworths soon. Click here for more info.

Style News: Beauty

Headcase Hair’s John Pulitano’s The Texture Edit Haircut is a Game Changer

For those not in the know, John Pulitano is one of Australia’s leading hairstylists with an impressive career spanning fashion editorial to runway styling. With years of experience in creating naturally textured styles, John has just introduced a new cutting technique that is shaking up the hairdressing game.

So what’s the go? Pulitano’s textured cutting technique is exclusively available in two salons and begins with a personalised consultation. This determines an individual style that takes into account your face shape and hair texture for a lived-in, yet fashion forward look. Looks that move and flow and require little to no styling. It’s an intensive and personal process that Pulitano compares to a chef’s table.

At $750 a pop, the service doesn’t come cheap, but Pulitano’s expertise is well worth it. To make a booking or find our more, head on over here.

Dior Beauty Boutique Opens at Sydney Airport T2 

Have you been to Sydney Airport lately? The shopping situation has levelled up big time—gone are the days where all you could buy was a cheesy tourist t-shirt or a neck pillow. Beauty buffs can now get their Dior fix with the iconic brand’s first domestic airport boutique. Located inside Termina 2 in the expansive Heinemann department store, this luxurious new addition offers travellers a curated selection of Dior’s iconic beauty products, elevating pre-flight shopping into an indulgent experience.

The boutique joins a stellar line-up of over 170 brands, including Jo Malone, YSL Beauty, and Gucci. Shoppers can also browse stylish fashion and accessories from Rebecca Vallance, Camilla, and Maison De Sabre, making Heinemann the ultimate destination for premium gifts and travel essentials or last-minute gifts.

Sydney Domestic Terminal 2

Style News: As Seen In…

Aussie Brand Alemais Spotted in White Lotus Season 3

Jacyln (played by Michelle Monaghan), is no stranger to an extravagant outfit, and when she stepped out in a gorgeous sundress in White Lotus Season 3 we had an inkling that this design was familiar—that’s because this floral mini dress was from none other than Australian brand, Alemais. The Silas Halter Mini Dress features bow detailing at the bust and waist, as well as an effortless tied halter neck, we’ll be adding this dress to cart and recreating this summer-loving look, immediately.

Kate (played by Leslie Bibb), was also seen in an Alemais ‘fit. The Yvette Cut-Out Midi Dress screams summer vacay and is the perfect colourful number for Leslie’s character in the show.

Shop Jacyln’s look here

Shop Kate’s look here

Style News: Celebrity Fashion

Channel Your Inner Taylor Swift With This Customisable Signet Ring

With Gigi Hadid gifting bestie Taylor Swift a custom signet ring (featuring an illustration of one of her cats, her fave number, album title and Travis Kelve’s jersey number, no less), we’re on the lookout for one of our own. 

We’ve found the perfect piece in Argent Silversmith‘s Starry Night Signet in Gold, which can be fully personalised with your choice of gemstones or birthstones, as well as engraved on the inside with a special date, set of initials or meaningful words.  

Shop now

Sydney Sweeney spotted wearing the Le Specs ‘Love Train Sunglasses, $90

Actress Sydney Sweeney is a fan of local sunnies label Le Specs, spotted out and about wearing the Love Train in bright gold. Our love affair with the ’90s continues with metal frames having a major moment and these are the perfect pair to give your wardrobe an instant update.

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Now that you’re up to date with everything that’s happening around town when it comes to fashion and have all of Sydney’s Warehouse Sales marked in your calendar, why not check out the Sitchu team’s favourite seasonal buys to curate your next online purchase. 

Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love, each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.