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Subscribe Style News: Melbourne Warehouse Sales, Online Sales & Store Openings
Stay across Melbourne’s biggest warehouse sales, fresh store openings, limited-time pop-ups and the latest online deals. We’ve rounded up the style news, launches and must-shop moments worth knowing about this week.
Melbourne is the most stylish city of them all, and no, we’re not totally biased… maybe a little. Regardless, there are an endless amount of cool new brands, warehouse sales, and pop-up events to help fuel our wardrobes and keep them looking fresh at all times – and at a discounted price.
So gear up and get your wallets ready to do some spending, because we’ve rounded up all of the hottest style news, Melbourne warehouse sales and online sales, as well as new store openings that as a fashion enthusiast, you need to be across. Happy shopping!
Melbourne Style News: Pop-Ups & Warehouse Sales
ONE HOT NIGHT with SZADE & ABRAND
Summer is arriving loud in Fitzroy. SZADE and ABRAND are throwing ONE HOT NIGHT at Frankie’s Tortas and Tacos — a three-hour collision of style, margaritas and pure, dance-floor heat. There’ll be pumping sets from HELLELUJAH, ice-cold drinks, spicy nibbles and a crowd dressed to scorch. The first 60 guests will score a free pair of SZADE sunnies, making it the hottest RSVP of the season.
Bring your best fit and your summer energy — this one’s built to go off.
Thursday 11th December, 7pm to 10pm
Frankie’s Tortas and Tacos, 30 Johnston Street, Fitzroy
With Consideration Melbourne Pop-Up On For Three Days Only
Melbourne’s own With Consideration — the sustainable label known for its refined, intentional wardrobe staples — is hosting a three-day pop-up in Fitzroy. Expect thoughtful silhouettes in rich, earthy tones, from chocolate bombers to sheer layering pieces designed for ease and longevity. It’s a rare chance to explore the brand’s considered craftsmanship IRL and build a wardrobe that feels both modern and mindful.
December 12th to 14th, 9am to 5pm
306 Brunswick Street, Fitzroy
Lana Wilkinson Opens First Chadstone Boutique for a Limited Time Only
Right in time for the festive season, Lana Wilkinson has opened her first Chadstone boutique for a limited time only. The opening is a huge milestone for the brand and will be showcasing their Summer 26′ Collection from December 4th. Founded in 2019 with a focus on event-wear, Lana Wilkinson’s mission was to create contemporary statement pieces for everyone. As one of Australia’s most influential stylists, this pop-up is the perfect addition to Chadstone this summer.
Open from now until Boxing Day
Chadstone Shopping Centre, 1341 Dandenong Road
A “Hotel Mode” Pop-Up is Landing This Weekend
Mode Mischief — yes, the chic Melbourne label spotted on Emma Chamberlain and Tate McRae — is dialling up summer with a new pop-up opening in Melbourne on 6th December. The space channels Hotel Mode, a playful escape built for browsing, creating and connecting, layered with interactive touches and interiors that feel lifted from a chic boutique stay. Doors open in South Yarra, with daily hours through December, making it the season’s most stylish new detour.
Consider it your stylish new lobby for inspiration, gifting and a little seasonal mischief.
Until January (more dates to be revealed)
Monday – Wednesday: 10am-6pm
Thursday: 10am-7pm
Friday – Sunday: 10am-6pm
559 Chapel Street, South Yarra
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Scarlet & Sam’s First Melbourne Store Blooms on High Street
Scarlet & Sam, Melbourne’s cult womenswear label beloved for reimagining vintage silhouettes with modern edge, has unveiled its first retail residency — a five-month Spring/Summer home at 975 High Street, Armadale. Designed by architect Harriet Elliott of Studio Elliott, the intimate ‘Little Sister Store’ is equal parts atelier and gallery: monochromatic interiors, sculptural local design, and an air of playful ease.
Shoppers can discover signature staples — the scrunched shirt in six shades, the cult Capsule Bomber, the Juicy Wedge — alongside fresh denim and early drops from the SS25/26 collection. A residency, yes, but one that feels like destiny.
Until 30th January
975 High Street, Armadale
Melbourne Style News: What’s New This Month
THE UPSIDE Opens Its First Melbourne Store
THE UPSIDE has just opened the doors of its first Victorian boutique in Armadale, making it easy to grab your next summer look IRL. Known globally for chic active-to-street wear that blends fashion with function, the Melbourne store means you can now try on luxe leggings, swimwear, tennis pieces or weekend staples before you buy. Perfect for last-minute summer shopping or refreshing your wardrobe for sunny adventures.
Now open
1077 High Street, Armadale
Henne’s New Armadale Boutique Is Serving Looks, Lattes and Luxe Giveaways All Week
Melbourne’s most stylish corner just got a little sleeker – Henne has officially opened its new Armadale boutique, and it’s as chic and composed as you’d expect from the minimalist powerhouse. Set within a reimagined 80s warehouse on High Street, the space is a study in texture and restraint: exposed timber, vintage Italian lighting, and that signature Henne calm that feels like wardrobe therapy.
And because Henne never does things by halves, there’s an eight-piece capsule collection available exclusively in-store. Think: warm-weather tailoring, effortless separates, and a brutalist edge inspired by the boutique’s design. It’s Henne at its most refined; wearable, grounded, and quietly commanding.
1008 High Street, Armadale
Kat the Label Opens a Dreamy New Flagship in Armadale
Australia’s cult intimates brand, Kat the Label, has unveiled a new flagship boutique in Armadale — and it’s every bit as elegant as you’d imagine. Designed by Angus Edward Interior Design, the softly lit space pairs velvet drapery and brushed aluminium with an effortless calm — a sanctuary where lingerie feels like art. Expect bespoke embroidery (launching December), private bridal fittings, and one-on-one styling sessions, all wrapped in that signature Kat the Label glow.
1096 High Street, Armadale
Melbourne Style News: Collection Drops & Online Sales
Maxine Wylde’s First Label, Romeo Waiting, Launching in 3, 2, 1…
Maxine Wylde — the creator who made bold colour-matching a signature style language — is stepping into her design era. Her new label, Romeo Waiting, debuts Drop One tonight at 8pm AEDT. Expect small-batch, Melbourne-made pieces built around her trademark palette: matcha, espresso and periwinkle worked into confident, easy silhouettes.
It’s a launch that brings her globally loved colour instinct into a refined capsule — one of the season’s most exciting new additions to the local fashion landscape.
Launches Thursday 27th November, 8pm AEDT
Wynn Hamlyn Online Sale: Up to 40% Off Online
Wynn Hamlyn — the New Zealand label celebrated for its refined tailoring, sculptural knitwear and unexpected detailing — has dropped an online sale with up to 40% off select pre-fall and fall pieces. From elegant evening dresses to beautifully crafted sweaters, this is a rare chance to invest in the brand’s quietly striking silhouettes at a considered price.
Shop the sale online here
Emma Mulholland on Holiday: Up to 80% Off Online
Summer just got a whole lot brighter. Emma Mulholland on Holiday — the homegrown label adored for its sun-drenched prints and carefree holiday spirit — is running an online sale with up to 80% off selected styles. Think hibiscus motifs, gingham sets and easy, throw-on essentials built for long, warm days. A rare chance to stock up on signature pieces at seriously sweet prices.
Shop the sale online here
Melbourne Style News: More 2025 Openings
Standard Products: Japan’s Minimalist Magic Lands in Melbourne
Just when Melbourne’s lifestyle scene couldn’t get any more effortlessly chic, Standard Products — the elegant sister brand of Daiso — has arrived. Opening 15th November at Midtown Plaza, the store brings over 2,000 Japanese-designed essentials to local shores, each balancing form and function with serene minimalism.
From tactile wooden kitchenware and delicate glassware to stationery that turns your desk into a design moment, every piece is crafted by Japan’s finest artisans. Rooted in sustainability and simplicity, this is everyday living reimagined through a Japanese lens — calm, considered, and quietly beautiful.
To celebrate the grand opening, the first 100 customers through the doors at 10am will receive a signature Standard Products tote bag.
Opens November 15th, from 10am
Midtown Plaza, Bourke Street
Cult-Favourite Sydney Jewellery Brand By Charlotte Dazzles with First Melbourne Flagship (Plus Three More Locations)
Sydney’s cult jewellery brand By Charlotte is now sparkling across Melbourne, with four new locations bringing its design-led, feel-good energy to the city. The crown jewel is the Emporium flagship — a jewel-box retreat in signature pink, complete with a private styling suite for personalised magic.
You’ll also find fresh kiosks at Chadstone, Doncaster and Highpoint, each offering the brand’s iconic Lotus pieces alongside shimmering new creations. Every design carries intention, elegance and a thoughtful sense of craft. This Victorian expansion marks a beautiful new chapter for the label — a sparkling pause in the city where style and personal connection meet.
Emporium Melbourne, Shop 2-034, Level 2 Lonsdale Street, Melbourne
MECCA Carlton Reopens With Italian Flair and Double the Space
MECCA has unveiled its dazzling new Carlton store at 356 Lygon Street — a 743sqm beauty haven that more than doubles its previous footprint. Inspired by the area’s Italian heritage, the design pairs refined stonework with elevated services, cementing MECCA Carlton as Melbourne’s inner-north beauty destination. In line with the recent opening of MECCA’s CBD flagship dream home, this new space continues the brand’s evolution, introducing a semi-private skin suite, an immersive Skin Sink, an expanded Perfumeria and eight artistry chairs. Stocked with icons from NARS to Tatcha, it’s beauty retail reimagined — indulgent, inclusive and distinctly local.
356 Lygon Street, Carlton
Beauty Bar Armadale Now Open
Armadale has a new playground for beauty lovers. Beauty Bar opened its doors on Saturday, 30th August, uniting three iconic Australian brands — MCoBeauty, esmi and Nude by Nature — under one roof. From Monday, 1st September, the bar opens for regular bookings and drop-ins, cementing its place as a go-to destination for beauty devotees.
1114 High Street, Armadale
MECCA Bourke Street Has Officially Opened — And It’s Melbourne’s Most Fabulous New Obsession
Forget retail. This is a beauty cathedral. And Melbourne? Melbourne has just ascended. MECCA Bourke Street, now the largest beauty flagship in the Southern Hemisphere, has opened inside the lovingly restored Cole’s Book Arcade, transforming 4,000 square metres into a radiant, three-level odyssey.
The experience starts on the ground floor with heritage terrazzo, saturated florals and a constellation of cult brands — Westman Atelier, Glossier, Charlotte Tilbury, Augustinus Bader — anchored by MECCA’s first Apothecary, a wellness enclave offering herbal blends, moon milk, ear seeding and naturopath consultations.
Level two amplifies the glow with LED facials, cryotherapy, bespoke skin diagnostics and a beauty playground of hair and nail artistry, from Trophy Wife to Josh Wood Colour. There’s even a gifting atelier with hand-wrapping rituals and calligraphy that turns presents into keepsakes.
Ascend again, and you hit the Perfumeria, a sculptural haven guided by fragrance sommeliers, plus MECCAVERSITY’s masterclasses and a chic cafe pouring bubbles beside Lune pastries. Beauty, but reimagined.
299 Bourke Street, Melbourne CBD
Above The Clouds Lands in Melbourne
Above The Clouds has soared into Melbourne’s CBD, landing at 80 Collins Street with unapologetic swagger. This two-level flagship is a masterclass in contrasts — raw industrial textures meld effortlessly with plush, tactile finishes, while a hypnotic colour-shifting footwear wall commands attention like a living work of art. Housing a curated roster of luxury streetwear and performance icons including Marni, Salomon, A.P.C., and New Balance, this is a new cultural pulse point in the city, and Melbourne’s new temple of cool.
Shop T0.07/80 Collins Street, Melbourne
Assembly Label’s Albert Park Flagship Is Your New Style Sanctuary
Assembly Label’s newest Albert Park boutique is a serene, design-led haven for the style-savvy. Tucked along Dundas Place, the space feels like a minimalist Japanese-inspired home — warm timber, soft light and a tranquil garden atrium setting the tone. Artful touches by Pia Isabel and curated pieces from Mr and Mrs White, Halcyon Lake and Euroluce elevate the experience, mirroring the brand’s coastal, quietly luxurious aesthetic. Open since early May, it’s a beautifully calm retreat for timeless, laid-back dressing.
125 Dundas Place, Albert Park
NEUW’s Fitzroy Flagship Reopens: Denim Culture Elevated
NEUW’s Fitzroy flagship has reopened, marrying raw industrial Fitzroy vibes with the brand’s signature elevated indigo hues. This thoughtfully reimagined space pays tribute to denim’s heritage — rugged, authentic, and ever-evolving — while embodying NEUW’s fresh 2025 global rebrand. Designed as a cultural hub, it champions craftsmanship and community, inviting locals and visitors alike to dive deep into denim expertise.
With a focus on premium apparel and engaging in-store activations, NEUW’s revamped store is a bold statement of connection and style — a must-visit for those who live and breathe authentic Aussie cool.
397 Brunswick Street, Fitzroy
Linden Cook Opens New Store in Fitzroy
Luxury jeweller Linden Cook has opened its gorgeous new boutique on Gertrude Street, welcoming customers to explore the space in serious style. Shoppers can browse the latest Collection 11.0 while enjoying complimentary Lebanese coffee, baklava, Easter treats and ice cream. As you admire the beautifully handcrafted pieces, you can also customise your jewellery with a birthstone or gemstone of choice — a bespoke, timeless addition to your collection.
Open from 11th April, 2025
Gertrude Street, Fitzroy
iKOU Lands in Melbourne: Luxe Wellness Arrives at Melbourne Central
Cult wellness brand iKOU has arrived in Melbourne, unveiling its first-ever store in Melbourne Central — and trust us, it’s a sensory dream. From its Blue Mountains origins to spa-status royalty (think: Wolgan Valley’s One & Only, Park Hyatt Sydney), iKOU is all about luxe, organic self-care. Expect signature skincare, dreamy aromatherapy, and chic home fragrances in an immersive, feel-good space. Now part of Adore Beauty Group, this flagship is just the beginning — so stay tuned, because the wellness glow-up is real.
Melbourne Central, corner of LaTrobe and Swanston Streets, Melbourne
Adore Beauty Opens Second Store in Melbourne
Adore Beauty has opened its second brick-and-mortar store in Melbourne’s west, arriving at Watergardens just five weeks after its debut at Southland. This new space is the first to offer in-store treatments, with dermal therapists, a private treatment room and a state-of-the-art OBSERV 520x skin analysis system. Customers can book facials, LED therapy and consultations — with treatment costs redeemable on product. In girl math, that’s basically a free treatment and free beauty.
399 Melton Highway, Taylors Lakes
Hommey Opens New Store in Fitzroy
Australian lifestyle brand Hommey has opened a beautiful new store on Smith Street, Fitzroy — its third Melbourne location and a true showcase of the brand’s plush, modern aesthetic. The space is warm and tactile, with cushions, throws, robes and home accessories styled for maximum comfort. Shoppers can feel fabrics firsthand, sink into cosy displays and even slip into the teal changerooms to try the latest loungewear. A must-visit for anyone refreshing their home or wardrobe.
131 Smith Street, Fitzroy
Frank Green Opens First Ever Australian Store
Frank Green has arrived at Chadstone in serious style, unveiling a store built from 1600 silver chrome water bottles. The striking space showcases drinkware, kitchenware, homewares, pet accessories and apparel, with on-the-spot monogramming and a complimentary hydration station. You can also drop off old bottles for the brand’s Sip Cycle recycling program, supporting its zero-waste mission.
1341 Dandenong Road, Chadstone
Want to continue shopping ’til you drop? Take a look at these stylish handbags, cosy knits, and if you’re looking to do up your bedroom, the best mattresses on the market right now.
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