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Armadale Just Got a Seriously Beautiful New Secret

Stay up to date with Melbourne’s best warehouse sales, new store openings, online deals, pop-ups and more.
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Shopping

The Baby Shower Gifts Mums Actually Want

Feeling stuck? These mum-approved baby shower gifts are guaranteed to win you cool aunt status.
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Shopping

Payday Picks: What the Sitchu Team Are Shopping this Month

Here's what the Sitchu team are eyeing, buying and trying to justify this month, from wardrobe heroes to beauty must-haves.
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Shopping

Add to Cart: Best of The Iconic's Fashion Sale

Keen on a wardrobe refresh? The Iconic's sale section is serving up cut-price gold from our favourite brands.
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Shopping

A Trend Forecaster Opened Melbourne’s Coolest Bookshop

Kindles are cool and all but nothing beats a good old-fashioned paperback.
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Shopping

Best Homewares Stores in Melbourne to Elevate Your Space

Save the list before your next interiors spiral.
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Shopping

The Cult Beauty Label You’ll Finally Be Able To Shop IRL

The news you need to know to keep your look—and your life—effortlessly chic.
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Shopping

This Hailey-Approved Label Just Hit The Iconic

New arrivals move fast. These are the new new-ins worth shopping on The Iconic right now.
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Shopping

The Melbourne Jeweller Turning Irregularity Into an Art Form

Upgrade your bling collection at these gorgeous jewellery stores in Melbourne.
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