Sitchu Picks: Best of the 2025 Black Friday & Cyber Monday Sales

Grab a glass of wine, your laptop, and a comfy seat on the couch, because it’s time to shop one of the best sales of the year. 

This year, Black Friday officially takes place on Friday, November 28, with Cyber Monday following on December 1. 

However, with Singles Day on November 11th and Click Frenzy sale falling this month too, a lot of brands are kicking off the sales season early, with massive discounts already on offer from your favourite beauty, fashion, homewares and tech stores.

We’ve rounded up the very best Click Frenzy, Singles Day, Black Friday and Cyber Monday deals on offer right now (and yes, they’re the ones we won’t be hesitating to click “add to cart” on, too).

So, have your credit cards (and your wish lists!) at the ready as we delve into the best Black Friday and Cyber Monday deals in Australia for 2025. We’ll be updating this list as new sales are announced, so go ahead and bookmark it so you can check back.

The Best Black Friday 2025 Deals: What the Sitchu Editors Are Shopping

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We get it: the endless emails, texts and social media notifications about Black Friday sales can get a little overwhelming. 

That’s why we’ve sorted through the info and found the absolute best deals…and the ones our team are keen to shop themselves.

Shona Joy

The deal: 30% off the wedding edit

From silky bridesmaid dresses to chic elopement looks, Shona Joy has become the go-to for wedding dressing in Australia. Whether you’re attending as a guest or planning your own special day, their wedding edit is packed full of outfit inspo, all at 30% off. Would be rude not to have a look.

Shop here

Dissh

The deal: 25% off almost everything

Purveyors of laidback style with a signature Australian essence, Dissh needs little introduction. The brand’s hardworking pieces are the backbone of many women’s wardrobes, and right now, you can refresh yours at a fraction of the cost.

Shop here

FAITHFUL

The deal: Up to 50% off a huge selection of apparel

Known for their timeless coastal aesthetic, breezy natural fabrics and relaxed silhouettes, FAITHFUL are an absolute summer staple. It’s pretty rare to pick up their pieces so heavily discounted, though, so you best believe we’re adding plenty to cart. Invest now and wear on repeat all season.

Shop here

Poppy Lissiman

The Deal: Up to 80% off storewide

We’re actually in shock. Poppy has never done a sale like this before. Every single thing is on sale. Sunnies, bags, apparel, the whole lot! With up to 80% off, pieces won’t last long. Consider this your sign to treat yourself.

Shop here

Kmart’s Viral $229 Reformer

Kmart has just teased some spectacular budget buys for Black Friday. There’s $129 DJ Decks, $129 Foldable Sauna Pods and $99 LED Workout Mats, but topping our list is its new $229 Reformer Pilates Machine. A viral fave that sold out last year, this beauty is back in an elevated new white and tan colour way, and dare we say, it’s actually quite chic! It comes with a pilates box and will be on sale for $229 from 8am AEDT on November 27th, with the product online to preview (and bookmark) from November 20th.

The Iconic

The Deal: Huge savings between 30-50% off.

One of the most hotly anticipated sales of the year, The Iconic has finally released details of their Black Friday sales—and the deals are better than ever. 

30% off Womens

30% off Mens

40% off Fashion Styles

Up to 40% off Sneakers & Sport

40-50% Dresses

Up to 30% off Sunglasses

Up to 40% off Fashion Footwear

Up to 30% off Kids

20-30% off Designer

The Best Black Friday 2025 Deals: Homewares

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James Lane: 30-60% storewide

Sleeping Giant: 30-60% off storewide

Eva: Up to $350 off popular mattresses

Sleep Republic: 25% off sitewide

Mustard Made: 25% off sitewide

Shark: Save up to $175

Ninja: Save up to $175

Dyson: Over 50% off selected Dyson appliances

Bed Threads: 20% off everything (exclusions apply) and 35% off bedding bundles

Canning Vale: up to 90% off

Fazeek: 30% off sitewide (26 November-1 December)

Ecosa: 35% off sitewide

Emma Sleep: Up to 45% off

Koala: Save up to 30% off sitewide

Our Place: Up to 35% off sitewide

Hommey: Up to 35% off bedding bundles

Temple & Webster: Up to 50% off

Sheet Society: 20-50% off everything

Myer: 40% OFF The original price of kitchenware. 50% OFF The original price of quilt covers, sheet sets and more by Heritage, Linen House and more. 50% OFF The original price of bath towels and bathroom accessories

Appliances Online: Discount on select items (November 24^th to December 1st)

Breville: Up to $1,200 off Breville Espresso Machines (November 19th to December 7th)

KitchenAid: Up to 30% off select appliances

Miss Amara: Up to 50% off site-wide (plus free shipping and returns nationwide)

Maison Balzac: 20% off sitewide

Linen House: Up to 70% off almost everything

Gozney: Up to 20% off Gozney’s range, with savings of up to $370 off bundles

The Best Black Friday 2025 Deals: Travel

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Strand: Strand Frenzy up to 40% off sitewide

July: Save up to $240 when you buy two or more items with code VIPBFCM

The Iconic: Up to 40% off travel and luggage

Virgin Australia: Save up to 30% on domestic fares (ends November 13th)

Myer: 40% off luggage by Samsonite, American Tourister & more

Singapore Airlines: Special fares to more than 60 destinations, with deals on return flights to Bangkok, The Maldives, Seoul and more.

Antler: Up to 50% off sitewide

Booking.com: Minimum 15% off late escape deals, with global stays from $7 a night

Trip.com: Trip Frenzy sale up to 50% off

Luxury Escapes: Exclusive sales and additional discounts on hotels and flights

Flight Centre: Save up to 50% (ends November 11th)

The Best Black Friday 2025 Deals: Fashion & Accessories

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The Iconic: 30-50% off dresses, up to 30% off sunnies, 20-30% off designer

Sportscraft: 20% fashion frenzy

Bonds: Quick Frenzy 40% off storewide

Nala: 30% off storewide from 13th of November

Platypus Shoes: Up to 50% off sneakers for Kicks Frenzy

The New Trend: Up to 60% off designer fashion

Tony Bianco: Extra 20% off sale items

Elka Collective: Additional 25% off sale

Alana Maria: Up to 42% off sitewide with some exclusions

Saint Valentine: Up to 40% off sitewide

Witchery: Up to 60% off, prices as marked

Shevoke: Up to 30% storewide

Bassike: 30% off from November 25th to 30th

Anna Quan: Up to 80% off selected styles from November 19th to December 1st

Nude Lucy: 30% off select styles

Neil Vernon: 20% off storewide until November 24th

Mode Mischief: Up to 40%

Wolf Gang: Up to 70% off plus heavily discounted mystery bundles

The Outnet: Extra 20% off designer picks from Zimmerman, Toteme, Maje, Khaite & more

David Jones: Discounts on select items from brands like Aje, Bassike, Lovaan Studios, Rachel Gilbert, Sir, Alemais, Skims and more

Lee Mathews: 30% off sitewide (from November 20^th)

Arms of Eve: Up to 25% off sitewide

Cotton On: 30% off sitewide

Swarovski: Up to 50% off selected styles

Le Buns: 50% off sitewide

Muse The Label: Storewide sale coming November 13^th

Blanca: 30% off sitewide

Reliquia: 30% off sitewide

General Pants: 30% off sitewide, including denim from Rollas, Levi’s, Lee, Wrangler, A Brand & more

Boody: 30-60% sitewide with bras from $12 and underwear from $12, plus a free gift with purchases over $200

Wolf Gang: Up to 70% off

Betts: Up to 50% off storewide

Coach: 20% off

Coach Outlet: 40% off sitewide

ROC Boots: Black Friday sale coming soon

Benni: 30% off storewide from November 18th

The Best Black Friday 2025 Deals: Sports

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The Iconic: Up to 40% off Nike, Adidas & More

FitBoutique: Up to 37% off reformer machines

Your Reformer: Up to $400 off reformers, plus a free July Tote Bag & Movement Bundle (valued at $332) with every reformer purchase

Stylerunner: Up to 50% off

LSKD: up to 70% off sitewide from Thursday November 20th (6pm AEDT)

Lorna Jane: Black Friday drop everything sale up to 40% off

Nimble: Up to 50% sitewide

Leelo Active: 20-60% off sitewide

LNDR: 30% off storewide

Elite Eleven: Up to 60% off

Stax: 40%-60% off sitewide

Muscle Republic: Black Friday 50% off everything 4 hours only (November 12^th, from 9am AEDT)

Adidas: Up to 40% off outlet

The North Face: Up to 30% off select styles

SWT Active: Up to 50% off

Bondi Active: Up to 60% off the Class of 2026 collection

New Balance: Up to 50% off sneakers and apparel

The Best Black Friday 2025 Deals: Beauty

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Anastasia Beverly Hills: up to 40% off + additional 20% off with code ABHAU20 for purchases before 17^th November

Adore Beauty: Up to 40% off almost everything

Georgio Armani: 30% off everything

Kiehl’s: Up to 30% off select items

Bescher: Up to 35% off skincare and free gifts up to $266 with purchases

Sephora: Up to 50% off sale

Dyson: Up to 50% off

GHD: Up to 25% off

Myer: 20-25% off select beauty brands like Lancome, Clinique, M.A.C, Bobbi Brown, Benefit & more. 20% Off The original price of hair tools and more by Dyson, ghd, Shark and more

Lovehoney: Up to 70% off

iHerb: 20-85% off selected supplements

La Roche-Posay: 30% off storewide

Odesse: 30% off sitewide

Who is Elijah: Up to 40% off fragrances

JS Health: Up to 25% off sitewide

Has all this talk of the best online sales right now got you in the mood for more retail therapy? You’re our kind of person! Have a squiz at our favourite Aussie skincare brands we’re obsessed with. Or if homewares are more your thing, here’s our round-up of the best new homewares.

Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love, each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.