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Subscribe Best New Beauty Products: The Skincare, Make Up & Hair Products Worth Trying in 2025
These are the best new beauty products and trending buys worth adding to your cart.
Another day, another new beauty product to covet! Looking for the latest and greatest beauty buys to add to your routine? Look no further than our round-up of the best new and trending beauty buys.
From cutting-edge skincare innovations to the latest makeup must-haves, products to tame your mane and cult-buys you’ve seen on TikTok.
Shopping carts at the ready, because here are the best new beauty products released so far this year…
Sitchu Picks: Out Top 3 New Beauty Products
Rejuvaus Plump & Glow Triple Ceramide Moisture Mask
Hub For Belle Hydrating Primer Serum
Imbibe Recover & Rest 5-in-1 Chocolate Magnesium Complex
Hey Bud Biodegradable Clear Skin Towels, $24.99
In excellent news, Hey Bud has brought the viral skin towel trend to Australian shores so consider your skincare game elevated. These biodegradable beauties could be the missing piece to your skincare puzzle. Why? Traditional towels can often be one of the dirtiest items in your bathroom and the majority of us are still using them to dry our faces. Hey Bud’s Biodegradable Clean Skin Towels are offering a hygienic alternative. Ideal for breakout-prone and sensitive skin, these sell-out towels are a game-changer. Try them once and you’ll never go back!
Hub For Belle’s Hydrating Primer Serum, $48
Australian-made skincare that will prep your skin for makeup whilst delivering some much-needed hydration? Hub For Belle is doing it with this gorgeous Hydrating Primer Serum. Packed with native ingredients including Australian quandong, kakadu plum and kangaroo paw (rich in antioxidants and vitamin C), you can expect a nourishing elixir that brightens and balances the skin in preparation for your makeup routine.
Laifen Launches High-Speed Hair Dryers in Australia
Salon styling without the salon price? Yes, please. Laifen has officially launched its professional-grade SE 2 and Mini hair dryers in Australia, offering fast-drying, frizz-reducing power in sleek pastel hues. The SE 2 delivers salon-level performance with a hefty 108,000 RPM, five temperature settings, and three magnetic nozzles, and is available in Pastel White and Pastel Pink, starting at $299. While the compact Mini is designed for travel without compromising on speed (it reaches 110,000 RPMs), it comes in Glacier Blue and Jungle Green, starting at $199.
Both feature smart temperature control, whisper-quiet motors, and ion technology for smooth, shiny hair — minus the damage.
“I’m obsessed with the new Laifen hair dryers, the quality is exceptional,” says Paloma Rose Garcia, stylist and founder of Paloma Salon. “They are extremely light, dry my clients’ hair super quickly and easily to style with. But what I love most is the temperature control, the max temp is 80, so it doesn’t damage or dehydrate the hair.”
The hardest part will be choosing which colour.
Jo Malone London’s Raspberry Ripple, $126 – $268
Okay Jo Malone, you’ve officially won us over with this one. Inspired by sun-drenched scoops of a childhood classic, Raspberry Ripple is the latest limited-edition scent to join the British fragrance house’s dreamy lineup. Vivacious and sweet, the cologne swirls lush raspberry and redcurrant accords with soft white musk, conjuring seaside holidays, gelato drips and golden-hour strolls — all bottled in signature Jo Malone style.
It’s the ultimate scent for your Euro summer carry-on, and it comes in both 30ml ($126) and 100ml ($268) sizes — perfect for spritzing en route to your next beachside spritz.
Shop now at Jo Malone, MECCA, David Jones or Myer
Imbibe’s Recover & Rest 5-in-1 Chocolate Magnesium Complex, $55
As we all well know, sleep is one of the most crucial factors in your overall beauty routine. Imbibe, known for its award-winning clean beauty products, is all aboard. Their latest release, Recover & Rest 5-in-1 Chocolate Magnesium Complex is a dreamy addition to your nightly ritual. Enjoy the texture and flavour of a hot chocolate with the added benefit of 100% of your daily dose of magnesium as well as glycine, tryptophan, zinc, copper and potassium. The result? A calm nervous system, restful sleep, muscle recovery and boost of melatonin. Lovely jubbly!
Nalia’s Dewy Duo Mask, $115
Glowy and hydrated skin is the ultimate goal and Nalia Skin’s Dewy Duo drop is helping us get there. The ‘one product, two masks’ comes in a dual-chamber jar with the clay mask focused on detoxing and the sleep-in nourishing mask on hydration. Packed with native ingredients like Davidson Plum and Tasmanian Kelp, the experience is lush from start to finish.
Mukti Organics Red Velvet Body Oil, $99
Yes, it feels just as good as it sounds. A brand-new release from Australian clean beauty brand Mukti Organics, the Red Velvet Body Oil is a unique fast-absorbing dry body oil that leaves you hydrated without a greasy feeling. Best of all, it’s crafted from upcycled ingredients including lycopene derived from red tomato seeds and squalene sourced from biofermented sugarcane.
Laneige Limited-Edition Lip Glowy Balm and Lip Sleeping Mask in Taro Bubble Tea and Matcha Bubble Tea Flavours, $28 and $31
Matcha lovers, unite! Laneige just dropped limited-edition Lip Glowy Balm and Lip Sleeping Mask in the seriously fun Taro Bubble Tea and Matcha Bubble Tea flavours. These cult-fave lip treats are packed with ultra-nourishing, hydrating magic that leaves your pout soft, smooth, and glossy AF.
Fun fact: a Laneige lip product sells every two seconds worldwide (yes, really!). Ready to sip on lip care with a twist? These flavour bombs are a total must-try!
Shop the Laneige bubble tea balm here
Shop the Laneige bubble tea sleeping mask here
Rejuvaus Plump & Glow Triple Ceramide Mask, $200
This mask is the drink your skin has been waiting for. Rejuvaus’ Plump & Glow Triple Ceramide Moisture Mask deeply hydrates and is formulated to support the skin barrier, visibly enhancing the skin’s texture and suppleness.
Loving this Edit of the Best New Beauty Products in 2025? You Might Also Like…
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Australian Native Ingredients to Look for in Your Skincare
Swisse Vitamins That Hit Different, $29.99
Convenience and flavour all in one. Taking vitamins just got a whole lot more delicious with Swisse’s Multivitamin Gummies. Packed with key nutrients like Vitamin B for energy production support, Vitamin C for immune health, and Vitamin D for maintaining bone health, each gummy is one step towards your wellness goals. because afterall, health is wealth.
Selfie Nails, $27
Selfie Nails is redefining the at-home mani with stick-on gel polish that’s as chic as it is convenient. With 30 on-trend shades and no longer having to spend hours at the salon, these long-lasting press-ons are perfect for beauty lovers who want flexibility, style and a flawless finish—fast.
Shop now
Merit The Uniform SPF, $61
Two years in the making (not willing to release it until they had it perfect), cult-beauty fave Merit have just released The Uniform, a tinted mineral SPF 45 that redefines daily sun protection. Serving up light-weight, buildable coverage with a skin-like finish, it’s perfection fusion; a little bit matt, a little bit glowy.
Featuring an ultra-fine zinc oxide for seamless blendability and UVA/UVB protection, this mineral formula won’t leave you with the dreaded white cast like so many traditional mineral SPFS do. Available in 15 adaptable shades that enhance your natural complexion – the first 100% mineral SPF that utilises unique pigment dispersion technology. The Uniform is set to become a staple in your everyday routine.
Clarins Extra-Firming [COLLAGEN]³ TECHNOLOGY Day and Night, $160
We are all about ingestible collagen supplements and now Clarins are bringing it into our skincare with the launch of their all-new Collagen Day and Night Creams. The cult French skincare brand has found a new and remarkable way to preserve and boost collagen reserves, increasing them by +53% for firmer, plumper skin and more defined contours. Powered by [Collagen³] Technology with nature-sourced ingredients, they enhance collagen’s quantity, quality, and structure.
Plus, they’re refillable—making it easier to choose more sustainable beauty without compromising on performance, which is music to our ears.
MECCA MAX Max Vol. Tubing Mascara, $28
Devotees of tubing mascara know it’s the mascara MVP, and our faves at MECCA have just turned the volume up with the launch of MECCA MAX Max Vol. Tubing Mascara | MECCA. Delivering bold, voluminous, high-impact lashes that last, this smudge-free, flake-free formula is made to perform. The innovative triangular brush takes volume to the next level, letting you build intensity from fluttery definition to full-on drama. Aussie pop trio Blusher turns up the volume even more in their new campaign, pairing their latest single Racer with a mascara that keeps up—through sweat, tears, and every encore.
Goldfield & Banks, Pacific Rock Flower, $258
Introducing Pacific Rock Flower, the latest from Goldfield & Banks’ iconic Pacific Rock Collection. This aquatic, floral Eau de Parfum captures Australia’s sun-kissed coastlines with creamy, woody notes. The new scent has been dubbed the genderless heir to the brand’s worldwide best seller, Pacific Rock Moss, also known as “the sexiest daytime men’s fragrance ever!”. Genderless and vibrant, this new scent is a fresh take on a cult classic and effortlessly wearable for everyday.
Available exclusively in David Jones
Emma Lewisham’s Sunceutical™ SPF 50 l Mineral Face Crème, $79.99
Emma Lewisham’s Sunceutical™ SPF 50 range was eight years in the making and we can tell you after lathering ourselves in these beaut products that it was well-worth the wait. You can expect the usual top-tier sensory experience – it feels and smells delicious – alongside minerals that shield against both UVA and UVB rays. Non-greasy, hydrating and free from whitening effects, this brand-new essential also comes in refillable pods!
Dermal Therapy Tinted Lip Balms, $8.99 each
Sorted: your go-to lip balm for the warmer months. These ultra-moisturising tinted Lip Balms from Dermal Therapy have just dropped, and combine a synergistic blend of nourishing ingredients with a long-lasting, non-sticky touch of colour. Based on the brand’s best-selling Lip Balm Original formula (one of which sells every 12 seconds), they come in three gorgeous shades to suit every occasion: Cherry Red, Peach Nude and Rose Pink.
Skin Control Glass Skin Facial Mask Collagen, $13
If you’ve seen those viral “glass skin” masks all over your socials and have been dying to try them out, this one is for you. Skin Control has released not one but two versions of the TikTok famous sheet masks, designed to help you achieve your best skin ever. The hydrogel masks—available in both a Collagen and Hyaluronic Acid version—adhere closely to your skin and gradually transform into a clear film for a comfortable, second-skin finish. Not sure which one to try? There’s also a combo pack available.
Loving our roundup of the best new products in beauty? Check out the Australian beauty brands we’re loving or the luxe hair masks keeping our locks luscious this season.
Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love, each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.
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