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The New-Ins Worth Knowing (and Shopping) on The Iconic
New arrivals move fast. These are the new pieces worth shopping on The Iconic right now.
Products on The Iconic move fast. If you want in on the hottest new arrivals before they disappear, you need to keep up. But with the pace at which The Iconic’s new-ins are refreshed, it’s easy to miss some rather exciting new brand additions.
Luckily, we’ve got the inside scoop on what’s new and worth knowing about on The Iconic. Consider this your weekend shopping list!
The Best New Additions on The Iconic
Source Unknown
Spotted on the likes of Hailey Bieber and Kendall Jenner, Source Unknown is the label to know if your wardrobe leans towards understated and polished. Think refined tailoring, elevated basics and those quietly cool pieces that make getting dressed feel effortless.
Missoni Home
If your home could use a little more personality, Missoni Home’s signature stripes, bold colour and unmistakable Italian flair have landed on The Iconic. Expect statement-making pieces that turn everyday linens and homewares into something worth showing off.
Fractel
Your running kit is about to get a little cooler. Australian performance brand Fractel has landed on The Iconic with its lightweight, technical caps beloved by runners around the world. Equal parts practical and stylish, they’re the finishing touch your training wardrobe has been missing.
Onitsuka Tiger Gymnarina
The ballet flat and sneaker worlds have officially collided. Onitsuka Tiger’s Gymnarina has already made waves overseas, blending a slim, ballet-inspired silhouette with the sporty DNA of a classic sneaker. Consider it an easy way to tap into balletcore without going full ballerina.
Kulani Kinis
For anyone dreaming of summer days, Kulani Kinis has arrived at exactly the right time. The Australian swim label is known for colourful, playful bikinis that bring a little more fun to holiday packing.
Prada Beauty
The beauty launch that’s been all over your feed has officially arrived on The Iconic. Prada Beauty brings its viral lip balms and oils, including the internet-famous Banana Yellow Balm, alongside the newer Prada Blush for an easy hit of colour.
Aesop
Your bathroom shelf just got an upgrade. Cult Australian label Aesop is now available on The Iconic, bringing its beautifully packaged skincare, body care and fragrances to the platform. Whether you’re restocking a favourite or looking for an easy gift, consider this your shortcut.
Philips Beauty
Beauty tech meets everyday grooming with Philips Beauty, now available on The Iconic. From hair tools to oral care and grooming essentials, the range makes a particularly timely addition ahead of Father’s Day, whether you’re shopping for Dad or upgrading your own kit.
Enjoyed our edit of The Iconic’s best new arrivals? Check out our pick of The Iconic sales section we’re shopping right now.
We hope you like the products we recommend on Sitchu. Our editors select each on independently. Sitchu may receive an affiliate commission when you follow some links.
