Add to Cart: Best of The Iconic’s Sale Section

The Iconic’s sale section is no joke. Black Friday, Boxing Day or End of Season—no matter the occasion, the Aussie retail giant always comes through with hefty discounts, and their latest edit is no different. But with over 38,000 discounted items from fashion brands like Assembly Label, Camilla & Marc, Reformation, Sandro, Tony Bianco, COS and more, you could spend days lost in the scroll, tab-switching, size-checking and comparing your options.

Luckily, as E-commerce Editor, I can chalk up sale section browsing as work (a tough job, I know), so I’ve done the hard yards for you—uncovering some of the best fashion finds across the Iconic’s mammoth sale section. Whether you’re chasing a fresh pair of sunglasses, a gorgeous new sundress, or just keen to refresh your capsule wardrobe staples at a fraction of the cost, these fashion sales are your shortcut to shopping smarter, not harder.

Editor’s Picks: The Best of The Iconic’s Sale Section

COS Gathered Open-Back Midi Dress

$112 (was $225)

Lioness Stars Align Mini Dress

$47.40 (was $79)

Minima Esenciales Solara Off Shoulder Top

$32 (was $90)

Velvet Canyon The Noughties

$131.60 (was $329)

Jag Sabine One Shoulder Top

$79 (was $140)

Sandro Majorelle Dress

$426 (was $710)

Aere Adria Broderie Tie Front Top

$40 (was $100)

By Far Billie Tote Creased Leather

$575 (was $1,150)

Assembly Label Charlie Rib Tank

$24 (was $35)

Reformation Cher Dress

$180 (was $260)

Tony Bianco Tilly Thong

$90.97 (was $129.95)

COS Tie-Detail Wide-Leg Trousers

$87 (was $175)

Aere Liv Linen Gathered Neckline Mini Dress

$56 (was $140)

Loeffler Randal Leonie Soft Ballet Flats

$210 (was $420)

Aleo Tessa Bag

$247.05 (was $549)

Blanca Kendra Tee

$78 (was $130)

Assembly Label Boyfriend Jeans

$90 when you spend $150+ (was $120)

Atmos&Here Rosie Structured Satin Mini Dress

$74.99 when you spend $150+ (was $99.99)

Eau Bags Marché Tote Bag

$79.20 (was $99)

Lover Lorie Bubble Hem Mini Dress

$60 (was $220)

Betts Rio Jelly Flat Thong

$32.99 (was $79.99)

Dazie Into You Polka Dot Off Shoulder Top

$44.99 when you spend $150+ (was $59.99)

Levi’s Super Baggy Barrel Jeans

$80.80 (was $169.95)

Aere Dovie Linen Maxi Dress

$127.50 when you spend $150+ (was $170)

Aere Clio Denim Shorts

$48 (was $100)

New Balance 1906R

$161 (was $230)

Loved this sale edit? Check out our summer colour trend report and explore more shopping content here.

We hope you like the products we recommend on Sitchu. Our editors select each on independently. Sitchu may receive an affiliate commission when you follow some links.

Writer

Claire Logan

5 January 2026

Hailing from Perth, the most isolated city in the world, Claire has built a media career around connecting people with the places, experiences and products they'll love. Whether putting locals onto the hottest new wine bar, helping travellers uncover the city's hidden gems, or gushing about the coolest sneakers, she's never short of a good recommendation. Away from the laptop, she's likely feeding her oyster addiction somewhere by the sea, with a good dirty martini in hand.