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iT Cosmetics Has Landed at Ultra Beauty with Free Melbourne Pop-Ups This June
iT Cosmetics has landed at Ultra Beauty, and Melbourne shoppers can celebrate with free shade matching, coffee and complexion demos this June.
In partnership with iT Cosmetics, we’re spotlighting the free Melbourne beauty pop-ups worth clearing your calendar for this week.
Melbourne beauty lovers, your next shade match might just come with free coffee, which is a much better plan than guessing your foundation shade online and hoping for the best. To celebrate its new Ultra Beauty launch, iT Cosmetics is bringing The Perfect Match Studio to Melbourne this June, with three free in-store pop-ups designed to help shoppers find their ideal Your Skin But Better CC+ Cream shade in person.
Across the three-day activation, Melbourne beauty lovers can expect personalised shade matching, application demonstrations, product samples, scratch & win cards and complimentary coffee while it lasts. The pop-ups will take over Ultra Beauty Chadstone on Wednesday 24th June, Ultra Beauty South Wharf on Thursday 25th June and Ultra Beauty Epping on Friday 26th June.
The launch marks a major expansion for iT Cosmetics in Australia, making the dermatologist-developed beauty brand more accessible through Ultra Beauty online and in stores nationwide. Known for formulas that sit between skincare and makeup, iT Cosmetics has built a loyal following for products designed to cover, correct and care for skin in one step.
At the centre of the range is the brand’s best-known product, Your Skin But Better CC+ Cream with SPF 50+. The multitasking formula works as a 7-in-1 complexion hero, combining full-coverage foundation, concealer, primer, colour corrector, moisturiser with SPF+ in one. With a natural finish, it’s designed to provide tinted coverage while helping camouflage the appearance of redness, dark circles, post-acne marks, uneven skin tone, pores and fine lines.
The formula is infused with skincare ingredients including hyaluronic acid, niacinamide and vitamin E, making it a strong option for anyone who wants reliable coverage without the heavy feel of traditional foundation. Translation: coverage that still lets skin look like skin.
“We believe in transformation, not the kind that looks like someone else, but the kind where your skin just got a whole lot better,” said Nora Trattner, Brand Director at iT Cosmetics. “Launching at Ultra Beauty gives us the amazing opportunity to connect with even more Australian customers who are ready for makeup that starts as skincare.”
The Ultra Beauty range also includes the Do It All Radiant Concealer, available across cool, warm and neutral undertones, along with iT Cosmetics’ cult makeup brushes, including the Heavenly Luxe Complexion Perfection Brush #7 and the Flat Top Buffing Foundation Brush #6.
“iT Cosmetics is exactly the kind of brand Ultra Beauty was built to range,” said Albina Reale, Head of Beauty at Chemist Warehouse. “At its heart, Ultra Beauty exists to make premium beauty accessible to every Australian, and iT Cosmetics shares that same belief. This is a brand with real clinical credibility and a genuine point of difference, and we know our customers are going to love it.”
Need to Know
What: iT Cosmetics The Perfect Match Studio pop-ups
What’s happening: Free coffee, personalised CC+ Cream shade matching, application demonstrations, product samples and scratch & win cards for the chance to win a full-sized iT Cosmetics product.
When and where:
Ultra Beauty Chadstone: Wednesday 24th June; Coffee Cart: 9am to 12pm; Activation Opening Hours: 9am until 5pm
Ultra Beauty South Wharf: Thursday 25th June; Coffee Cart: 11am to 2pm; Activation Opening Hours: 11am to 6pm
Ultra Beauty Epping: Friday 26th June; Coffee Cart: 9am to 12pm; Activation Opening Hours: 9am until 5pm
Shop: iT Cosmetics is available now at Ultra Beauty online and in stores nationwide.
To find your perfect match, visit Ultra Beauty Chadstone, South Wharf or Epping for complimentary coffee, in-person shade matching and the chance to scratch & win a full-sized iT Cosmetics product.
