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Subscribe Melbourne Shopping: The Best Boutiques and Stores to Visit in 2026
The latest and greatest in Melbourne shopping, from Scandi design to sustainable beauty.
Creativity finds its form in Melbourne — not only in its world-class restaurants, moody wine bars and beloved galleries, but in the way the city dresses. Across cobbled laneways, heritage arcades and leafy high streets, Melbourne’s fashion boutiques define the city’s style identity. From slow-made pieces and cult Australian designers to curated vintage, independent labels and design-led eyewear, each store offers a distinct point of view.
Looking for the best shopping in Melbourne? These are the city’s most stylish boutiques for inspired retail wanderings.
Henne Armadale
Melbourne’s most stylish corner just got even sleeker. Henne has opened its new Armadale boutique, and it’s every bit as composed as the minimalist label itself. Housed within a reimagined 80s warehouse on High Street, the space is a study in texture and restraint — exposed timber, vintage Italian lighting and that signature Henne serenity that feels like wardrobe therapy.
To mark the opening, an exclusive eight-piece capsule drops in-store only. Expect warm-weather tailoring, effortless separates and a subtle brutalist edge that mirrors the boutique’s architectural lines.
1008 High Street, Armadale
MUJOSH
MUJOSH has arrived at QV, injecting a sharp hit of fashion energy into Melbourne’s eyewear scene. This is far from a standard optical stop. Sculptural frames, high-gloss finishes and architectural silhouettes blur the line between art object and everyday essential. Bold without feeling costume, expressive without the luxury markup. Book an eye test, lean into something unexpected, and let your frames become the strongest part of your outfit.
Shop R01/045 QV Melbourne, Melbourne
Kat the Label
Australia’s cult intimates brand, Kat the Label, has unveiled a new flagship boutique in Armadale — and it’s every bit as elegant as you’d imagine. Designed by Angus Edward Interior Design, the softly lit space pairs velvet drapery and brushed aluminium with an effortless calm — a sanctuary where lingerie feels like art. Expect bespoke embroidery, private bridal fittings, and one-on-one styling sessions, all wrapped in that signature Kat the Label glow.
1096 High Street, Armadale
Brotherwolf
Brotherwolf has long been a cult name in Melbourne’s grooming scene, but its South Melbourne flagship marks a decisive step into menswear. A decade in the making, the former 19th-century bank has been reimagined by Jessica Ellis Studio into a space where barbering, fashion and design coexist with intent. Wide-leg trousers, Cuban shirts, heavyweight knits and tailored outerwear define the monochrome, texture-led offering, sitting alongside the brand’s in-house grooming line. It’s a considered expression of modern Melbourne masculinity — deliberate, directional and grounded.
295 Clarendon Street, South Melbourne
Saloon
Saloon brings sharp minimalism to Melbourne’s CBD, offset by playful detail. Founded by Georgah and Kirra, the boutique balances clean silhouettes with offbeat homewares and unexpected pieces that feel collected, not trend-driven. It’s graphic, thoughtful and self-assured — a space where restraint and personality sit comfortably side by side.
Level 4/252 Swanston Street, Melbourne
NAKEDVICE
NAKEDVICE has opened the doors to its second boutique, bringing minimalist luxury to Armadale’s High Street. Founded by best friends Sarah Miller and Jessie Gargan, the Melbourne label built its cult following on timeless leather handbags before expanding into apparel and footwear — staples designed for everyday wear and long-term love. In collaboration with interiors studio Design by Golden, the new two-level store feels more gallery than retail: monochrome tones, sculptural plinths, mirrored surfaces, and upstairs, a private studio for styling sessions and events.
1162 High Street, Armadale
Radical Yes
Nine years on, and Radical Yes’ North Melbourne outpost is still strutting to its own beat. The brand’s beloved Fitting Salon has had a bold refresh courtesy of Molecule Studio — a sleek reimagining that champions fluidity and flow. The iconic chartreuse velvet curtains remain, now joined by hits of cobalt blue and sculptural curves. With funky footwear and playful accessories lining the shelves, the space is part gallery, part fashion temple — and wholly divine.
554 Queensberry Street, North Melbourne
GANNI
GANNI’s first Melbourne boutique has landed at Emporium, bringing a hit of Copenhagen irreverence to the CBD. Pastel tones, Hans Wegner Wishbone chairs and sculptural vases set the scene for the brand’s cult signatures: Bou bags, buckle ballerinas and graphic tees that don’t take themselves too seriously. It’s playful but precise — the sort of store that makes getting dressed feel fun again.
Emporium Melbourne, Level 2, Shop 2-018/287 Lonsdale Street, Melbourne
Assembly Label Flagship
Assembly Label’s newest Albert Park boutique feels less like a store and more like a considered home. Designed by We Are Tribe and nodding to Japanese architecture, the Dundas Place space pairs warm timber with a quiet garden atrium and artful works by Pia Isabel. The edit stays true to the brand’s coastal restraint, while curated interiors from Mr and Mrs White, Halcyon Lake and Euroluce add depth. It’s thoughtful, grounded and beautifully resolved.
125 Dundas Place, Albert Park
Above The Clouds
High-concept, low-fuss — Above The Clouds has touched down on Collins Street with all the confidence of a store that knows exactly what it’s doing. Designed by Pattern Studio, the boutique leans gallery more than retail: sculptural blue sneaker walls, mossy tones, and a stillness that feels intentional.
The edit is sharp and street-slick — Arc’teryx, mfpen, Beams Plus — curated for those who prefer their fashion functional, directional, and just a touch obscure.
Shop T0.07/80 Collins Street, Melbourne
Mane
Set above Swop on leafy Peel Street, Mane is a study in fashion, form and feeling. Chartreuse velvet meets cobalt blue, framing a sharp edit of cult designers including P.A.M., Alix Higgins and Proenza Schouler. Founder Lauren Nicholls enlisted Studio Manifold and artist Reko Rennie to shape a space layered with art, energy and intent. Vintage finds sit alongside directional pieces, and the fitting rooms glow in afternoon light. It’s expressive, immersive and distinctly Melbourne.
Level 1/10 Peel Street, Collingwood
E-Nolan
Tailoring, but not as you know it. In a softly lit atelier perched on Gertrude Street, designer Emily Nolan is reshaping Melbourne’s fashion narrative one made-to-measure suit at a time. Structure bends, tradition loosens, Savile Row collides with feminist poetry, and even the humble blowfly becomes adornment. The mood sits somewhere between speakeasy and sartorial séance. Precision cuts, subversive detail, and an intelligence stitched into every seam.
By appointment only
235 Gertrude Street, Collingwood
The Standard Store
On Gertrude Street — still Melbourne’s early indicator of what matters — The Standard Store is colour, confidence and serious fashion instinct. Nicola and Orlando Reindorf have built a boutique that feels alive: slow-made European labels, fearless silhouettes, and a joyful refusal to follow the obvious. A butter-yellow rug meets a matching mirror, the fitting rooms are dangerously comfortable, and the edit is razor sharp. This is where style gets interesting again.
159 Gertrude Street, Fitzroy
HoMie
A Fitzroy favourite with bite and backbone, HoMie trades in streetwear with something most labels can only dream of: a social conscience that actually works. Inside, you’ll find punchy graphics, limited drops, and a retail fit-out that serves understated cool. But the real flex? Every piece powers a suite of programs for young people affected by homelessness or hardship. It’s community-minded clout — worn loud, lived louder.
2/296 Brunswick Street, Fitzroy
P Johnson Femme
P Johnson Femme’s Armadale salon is tailoring with intent. Structured jackets, precise trousers and fluid shirting sit in a space that feels more atelier than showroom. The mood leans sensual rather than corporate — suiting designed to move with you, not box you in. It’s polished, feminine and assured, for women who favour cut and cloth over theatrics.
1082 High Street, Armadale
Somebuddy Loves You
Somebuddy Loves You has been shaping Fitzroy style since 2003. Founder Lyndsey Spark’s edit moves between Australian and international designers with intention — Paloma Wool, Reliquia, and labels you won’t find everywhere else. The space is unfussy and instinct-driven, built for women who dress for themselves first and trends second.
193 Smith Street, Fitzroy
Filly’s Stable
Stable brings colour and attitude to Albert Park. The Studio Manifold redesign pairs soft baby blues with polished gold accents, framing racks of statement cowboy boots, relaxed shirting and directional jewellery. Alongside local labels, you’ll find Ganni and Baum und Pferdgarten in the mix. It’s a confident edit that favours personality over polish.
130 Bridport Street, Albert Park
Better With Friends
Better With Friends brings a considered edit to Sydney Road, balancing sustainable local labels with select international finds. Founder Rebecca Koster focuses on colour, texture and easy silhouettes that feel expressive without tipping into excess. The Brunswick space is bright and unfussy, letting the racks do the work. It’s thoughtful retail with personality.
209A Sydney Road, Brunswick
Grace
Grace brings international heavyweights like Stella McCartney, Chloé and Proenza Schouler to High Street, alongside its own in-house label. The Armadale boutique keeps the focus on cut, fabric and silhouette, letting the calibre of the edit speak for itself. It’s a destination for considered investment pieces rather than impulse buys.
1065 High Street, Armadale
DISSH
Australian womenswear brand DISSH has expanded its brick-and-mortar stores to include two new spots: Emporium and Armadale, and we can’t get enough of the sunny suburban boutique in particular. Expect everything you know and love from DISSH: timeless designs, beautiful linen and tailored pieces, travertine and draped sheer materials across the space.
1028 High Street, Armadale
287 Lonsdale Street, Melbourne
1341 Dandenong Road, Malvern East
Paire
Melbourne label Paire has moved from pop-up to permanent with its first flagship at QV. The space is pared back, directing attention to what the brand does best: fabric. Known for technical, sustainably minded materials, Paire builds everyday essentials around comfort and performance rather than trend. It’s a confident step forward for a label that’s quietly built a loyal following.
Corner Lonsdale Street and, Swanston Street, Melbourne
Friends With Frank
On Gertrude Street, Friends With Frank is instantly recognisable by its deep bloodstone façade. Inside, the debut concept store from Georgina Jeffries keeps things pared back, allowing the brand’s Australian-made outerwear and clean-lined essentials to take focus. It’s a precise, considered space that mirrors the label’s restrained tailoring and tonal palette.
120 Gertrude Street, Fitzroy
Showroom, 2a/30 Wangaratta Street, Richmond
Who Boutique
Family-run and fiercely well-edited, Who Boutique brings together labels like BA&SH, Paloma Wool, and even Prada under one Armadale roof. Tali and her mother curate with confidence, balancing international heavyweights with their own in-house line, Exotic Import. It’s the sort of store where the mix feels deliberate — directional pieces you won’t see replicated across every other rack in the city.
3/1216 High Street, Armadale
Nude Lucy
Nude Lucy has built its reputation on clean lines, linen staples and a tightly edited neutral palette. The Armadale boutique reflects that same restraint, with a light-filled fit-out that lets fabric and silhouette take focus. Expect considered basics designed for repeat wear — sharp tanks, tailored trousers and pieces that build a staple wardrobe rather than shout for attention.
1056 High Street, Armadale
Multiple locations across Melbourne, see website for details
bassike
Armadale adds another heavyweight with the arrival of bassike. The flagship leans clean and pared back, in step with the brand’s signature silhouettes and neutral palette. Expect structured blazers, sharp tees and wardrobe foundations cut from responsibly sourced fabrics. It’s minimalism with intent — considered pieces designed to hold their place long after the season shifts.
1042 High Street, Armadale
Corner Lonsdale Street and Swanston Street, Melbourne
Henne
Henne’s Prahran boutique, designed by Brahman Perera, spans two adjoining terrace shops reworked into a tactile, light-filled space of timber, plaster and considered restraint. The fit-out mirrors the label’s clean silhouettes and tonal palette, letting fabric and cut lead. It’s a thoughtful extension of the brand — refined, deliberate and distinctly Melbourne.
120-122 Greville Street, Prahran
Incu
Since 2002, Incu has been a mainstay of Melbourne’s fashion scene, known for a sharp edit of international heavyweights and local design talent. Expect Jacquemus, Ami Paris, Coperni and Acne Studios alongside Bassike, Baserange and Incu’s own line. With multiple stores across the city, it’s where directional labels and everyday staples sit comfortably side by side.
1341 Dandenong Road, Chadstone
619 Doncaster Road, Doncaster
12 Albert Coates Lane, Melbourne
Camilla and Marc Armadale
Camilla and Marc’s Armadale boutique leans architectural rather than ornate. Curved marmorino walls, soft pink tones and grey-oiled European oak floors set a considered backdrop for the label’s structured suiting, sculptural knitwear and sharply cut dresses. It’s a space that mirrors the brand’s clean lines and controlled drama.
Sitchu Tip: For outlet finds, head to their Cremorne location.
1067 High Street, Armadale
Best
Melbourne-born label Best keeps things stripped back and deliberate. Known for relaxed, unisex silhouettes cut from heavyweight Japanese cotton, the brand focuses on fabric, fit and proportion over trend. With stores on Gertrude Street and Malvern Road, Best delivers elevated everyday pieces designed to be worn hard and often.
90 Gertrude Street, Fitzroy
540A Malvern Road, Prahran
Afends
Founded in Byron Bay in 2006, Afends channels punk attitude and Australian surf culture into relaxed, graphic-heavy streetwear. Expect oversized tees, denim, swim and easy staples, often featuring experimental artwork from local creatives. Sustainability is core to the brand, with many pieces crafted from hemp — a low-impact fibre that gives their off-duty silhouettes substance as well as style.
224 Chapel Street, Prahran
WINK Elwood
WINK treats eyewear as personal expression, not an afterthought. At its design-forward Elwood boutique, bold frames sit alongside in-depth styling sessions and an OCT eye test that screens for early signs of glaucoma and macular degeneration. It’s fashion meeting function, properly. Can’t make it in? Virtual styling appointments bring the same considered approach to your screen.
1/125 Ormond Road, Elwood
Flaner Fragrances
If bold fragrance is your thing, Flaner Fragrances on Gertrude Street deserves your attention. The scents lean strong and distinctive, from the dark cherry sweetness of Manhattan Cherry to the metallic edge of Sonic Silver, a nod to Melbourne itself. You can watch the perfumes being blended in-store and talk notes with a team who genuinely know their craft. It’s confident perfumery with local bite.
191 Gertrude Street, Fitzroy
One Fine Secret
Curved forms, soft lighting and an earthy palette shape the mood at One Fine Secret. The Chapel Street boutique brings together cult names like Grown Alchemist, MV Skintherapy, Josh Rosebrook and Living Libations, all selected for their clean credentials and considered formulations. Founders John Kim and Kayla Tjia offer personalised consultations and a genuinely expert approach. It’s skincare retail done with precision and polish.
437 Chapel Street, South Yarra
Diptyque
Diptyque has opened its first Australian boutique at Chadstone, bringing a slice of Paris to Melbourne’s east. Behind the signature green façade, the space is layered with custom mosaic, a mural by local artist Katrina O’Brien and a beach-house-inspired gifting corner that nods to the city’s coastal leanings. Candles, fragrances and skincare sit beautifully styled among bespoke furnishings. It’s considered collectable and transportable.
1341 Dandenong Road, Malvern East
Loved our roundup of the best in Melbourne shopping? Continue your shopping spree with a visit to these iconic Melbourne markets, or visit these iconic shopping precincts for the best in designer, vintage and contemporary fashion.
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