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  • Melbourne Shopping: Must-Visit New Fashion & Beauty Stores in 2023

Melbourne Shopping: Must-Visit New Fashion & Beauty Stores in 2023

The latest and greatest in Melbourne shopping, from '70s glamour to sustainable beauty.

Stable Albert Park. Photo Credit: Parker Blain

Creativity flourishes in Melbourne. In addition to the world-class restaurants, cafes, bars, art galleries and cinemas, our contemporary city is also home to some of Australia's best fashion labels and shopping. Scattered across the vibrant streets of Melbourne's inner-city suburbs and CBD are a swathe of cool new clothing and beauty shops that stock everything from timeless slow fashion, to one-of-a-kind vintage and eccentric eyewear. 

From sustainably-made hemp streetwear from Byron Bay brand Afends to a kaleidoscope of colours and playful prints transformed into dresses at The Social Studio, these Melbourne shopping spots and their designers put people and the environment first.

This is our guide to the best in Melbourne shopping for 2023.

Melbourne Shopping: Opened in 2023

Eva Sunday

For Melbourne-made slow fashion in a gorgeous Victorian era building: Eva's Sunday

Melbourne-born slow fashion brand Eva's Sunday's flagship store has arrived in Fitzroy — and like the luxurious linens, it's utterly considered, sophisticated, and designed with sustainability in mind. Renowned for their production of timeless garments that are well crafted and size and age inclusive, Eva's Sunday has captured the hearts (and wardrobes) of many conscious shoppers.

Eva's Sunday's versatile dresses, shirts and blazers are perfect for winter layering, and each piece of clothing is crafted with quality materials, meaning they're well worth the investment. Aside from clothing, the new Fitzroy flagship sells candles, books, bath and body products, and an extensive range of unique statement jewellery and accessories to pair with your new wares.

277 Brunswick Street, Fitzroy

Monday-Wednesday, 10.00-5.00pm

Thursday-Friday, 10.00-6.00pm

Saturday, 10.00-5.00pm

Sunday, 11-4.00pm

Click here to shop

One Fine Secret

For a curated collection of Australia's best clean beauty buys: One Fine Secret

Beauty lovers, the secret's out! An inviting new store has arrived on Chapel Street, boasting a carefully chosen selection of the best natural and organic products on the market. Curvaceous forms, soft lighting and a soothing natural palette create a sense of calm as you enter One Fine Secret's alluring beauty haven. Inside, you'll find shelves stocked with cult beauty favourites, including Grown Alchemist, Living Libations, MV Skintherapy, Josh Rosebrook and more.

Whether you're a beauty trend fanatic or just looking for products that are kinder to your skin and the environment, founders John Kim, Kayla Tjia and their team go the extra mile. Think expert consultations, gorgeous packaging, free samples, and personalised service you'll want to come back for.

437 Chapel St, South Yarra, Victoria

Monday-Saturday, 10.30-5.00pm

Click here to shop

Melbourne Shopping: Opened in 2022

WINK Elwood

For eccentric eyewear: WINK Elwood

Determined to help vision-impaired people see the world and look fabulous while doing it, WINK is far more than your average eyewear store. Their glasses are designed to be an extension of the wearer's personal style – think bold colours and funky frames that wouldn't look out of place on Iris Apfel.

At the playfully designed Elwood store you can have your eyes tested using OCT (Optical Coherence Tomography) – which detects for early signs of macular degeneration, glaucoma, dry eyes and other eye diseases – as part of a styling appointment. Want to try the glasses at home? Opt for a virtual styling session and experience WINK's one-of-a-kind service from anywhere in the world.

Monday to Friday, 10:00am-5:00pm
Saturday, 10:00am-3:00pm

1/125 Ormond Road, Elwood

Click here to shop


For vintage patterns and palettes with contemporary cuts: Stable

Albert Park's new Stable store is a playground of bold colour, sexy '70s furniture design and expertly curated outfits from local and international brands. Studio Manifold have given the space infinite amounts of personality and eclecticism while still allowing the clothes and accessories to shine. Whether you're looking for a statement cowboy boot, a relaxed-fit shirt, or edgy gold jewellery, you're bound to walk away with your new wardrobe favourite. 

130 Bridport Street, Albert Park

Monday - Friday, 9:30 - 5:30pm

Saturday, 9:30 - 5.00pm

Sunday, 10:00 - 5:00pm

Click here to shop

bassike Armadale

For responsibly-made, luxe everyday wears: bassike Armadale

Melbourne's high-fashion epicentre Armadale has welcomed another gorgeous boutique to its leafy streets with the addition of bassike. Light, inviting, and reflecting the brand's signature minimal style, the flagship store has been thoughtfully designed with sustainability front of mind. Inside you'll find bassike's signature well-constructed wears including blazers, tees, shirts and accessories.

Monday to Saturday, 9:30am – 5:30pm
Sunday, 10am – 5pm

1042 High Street, Armadale 

Click here to shop


For elevated essentials from a Melbourne boutique: Henne

Melbourne fashion label Henne has opened its first bricks and mortar store, and the fit-out is an interior design lover's dream. Taking pride of place in Prahran, a hub for Melbourne's fashion forward, the boutique celebrates the craftmanship, timelessness and sophistication of the clothing in its design and décor.

Two terraces house the effortless wears: one imagined as a gorgeous home complete with wardrobe-style clothing displays and books, and the other serving as a styling suite which can be booked for events, workshops and consultations. 

Wednesday, 10am–5pm
Thursday, 10am–5pm
Friday, 10am–5pm
Saturday, 10am–5pm
Sunday, 11am–4pm

120-122 Greville Street, Prahran

Click here to shop


For the best International and local brands: Incu Chadstone

Since Incu launched in 2002, their curated and ever evolving collection of international brands and emerging local designers has earned them cult status. Now, the brand has opened an ambitious new store in Chadstone Shopping Centre complete with a contemporary fit out and spacious blush pink change rooms.

You'll be able to pick up men's and women's clothes from Jacquemus, Ami Paris, Coperni and Acne Studios as well as Bassike, Baserage and Incu’s very own collection. Plus, the Chadstone store will host regular pop ups, collaborations and activations with their partner labels. 

Monday-Wednesday, 9am—5:30pm
Thursday-Friday, 9am—9pm
Saturday, 9am—7pm
Sunday, 10am—7pm

Shop G- 431, 1341 Dandenong Road, Chadstone Shopping Centre

Click here to shop


For sophisticated Australian womenswear: CAMILLA AND MARC Armadale Boutique

High-end Australian fashion designers CAMILLA AND MARC have brought their exceptional taste to a new boutique in Armadale. A masterclass in contemporary design and elevated feminine fashion, the space wows with its soft pink tones, curved marmorino walls and grey oiled European oak floorboards. 

In store you can pick up the best from the luxe clothing brand, including modern suits in oversized fits, striking knitwear, totes, tees, formal dresses, shirts, and more.

Monday-Saturday, 10am-5pm; Sunday, 11am-4pm

1067 High Street, Armadale

Click here to shop

Best Jumpers

For super-cool and comfortable unisex clothing: Best Jumpers

Sitting pretty on one of Melbourne's most stylish streets, which is lauded for its boutique offering and fashionable locals, Best Jumpers is here to answer all of your streetwear dreams. The cool unisex wears are available in relaxed fits and use premium materials including luxe organic Japanese cotton. Stop by for all of your winter wardrobe stapes – think comfy clothes that effortlessly take you from the couch to your local coffee shop.

11.00am-5.30pm, Monday-Friday; 10.30am-5.30pm, Saturday; 11.00am-5.00pm, Sunday

90 Gertrude Street, Fitzroy

Click here to shop

Afends QV Melbourne

For sustainably-made streetwear: Afends QV Melbourne

Founded in Byron Bay in 2006, Afends has fast made a name for itself in the streetwear world. Channeling founders' Jono and Declan's love of punk music, art and Australian surf subcultures, the casual clothes feature experimental illustrations from local artists on their relaxed, premium designs.

Conveniently located in the QV shopping centre, Afends' new Melbourne clothes shop mirrors the modern, sleek and spacious design of its Chapel Street counterpart. Inside you'll find comfy tees, dresses, shirts, jeans, swimwear and accessories – many of which are made using environmental super fibre hemp. 

Monday-Sunday, 10am-5pm

Level 1, Corner of Lonsdale Street and Swanston Street

Click here to shop

S-kin Studio

For ethically-produced jewellery: S-kin Studio

Made to withstand everyday wear, S-kin Studio's jewellery is delicate yet durable, well-made, and beautiful to look at. Proudly Melbourne based and owned, the boutique business places principal emphasis on reducing waste, recycling materials and minimising their environmental impact.

Pop into the newly opened flagship store in Cremorne to try on the sophisticated collections and custom designs, which include necklaces perfect for layering, earrings, bracelets, weddings bands and more. If you're looking for something a little more special, customise your piece with initials or engraving. Better yet, try their new infinite welded bracelet collection, a minimal, claspless bracelet in either 14K Yellow Gold or 14K White Gold.

Tuesday-Thursday, 10am-4pm, Friday, 11am-5pm, Weekends, 11am-4pm

Level 4/84 Cubitt Street, Cremorne

Click here to shop

The Social Studio

For stylish outfits from a thriving social enterprise: The Social Studio

Situated in Collingwood's buzzing arts precinct Collingwood Yards, The Social Studio exclusively stocks designer dresses, striking accessories and fashionable wears by Bla(c)k, Indigenous and culturally diverse creatives.

Whether you need a one-of-a-kind outfit for your next social do, or want to update your wardrobe with a fun new bag, the purpose-driven social enterprise has you covered. In the new Melbourne clothes shop you'll find ridiculously cute YES BUDDY recyclable bags which are perfect for shopping, reusable facemasks (made on site) for everyday wear, and adorable gifts for the fashionable people in your life.

Wednesday, 12pm-5pm, Thursday-Saturday, 12pm-6pm

Collingwood Yards, Shop UG (Upper Ground), 6/30 Perry Street, Collingwood

Click here to shop

Loved our roundup of the best in Melbourne shopping? Continue your shopping spree with a visit to these iconic Melbourne markets, or visit these iconic shopping precincts for the best in designer, vintage and contemporary fashion.

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