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Melbourne Shopping: The Best Boutiques and Stores to Visit in 2025
The latest and greatest in Melbourne shopping, from Scandi design to sustainable beauty.
Creativity finds its form in Melbourne — not just in our world-class restaurants, moody wine bars, and beloved galleries, but in the way the city dresses. Across the cobbled laneways and leafy high streets, Melbourne’s fashion scene hums with originality. From slow-made pieces and cult homegrown labels to curated vintage and impossibly chic eyewear, each boutique is a world of its own.
In need of a little sartorial soul-soothing? These are Melbourne’s most stylish destinations for inspired retail wanderings.
Radical Yes
Nine years on, and Radical Yes’ North Melbourne outpost is still strutting to its own beat. The brand’s beloved Fitting Salon has had a bold refresh courtesy of Molecule Studio — a sleek reimagining that champions fluidity and flow. The iconic chartreuse velvet curtains remain, now joined by hits of cobalt blue and sculptural curves. With funky footwear and playful accessories lining the shelves, the space is part gallery, part fashion temple — and wholly divine.
554 Queensberry Street, North Melbourne
Ganni
GANNI’s first Melbourne boutique at Emporium is a playful nod to Copenhagen cool, where effortless style meets a splash of whimsy. Found on Level 2, the shop is decked out in pastel hues and Danish design icons — think Hans Wegner’s Wishbone chairs and quirky vases — that perfectly frame their signature statement pieces: bold Bou bags, buckle ballerina flats, and graphic logo tees. Whether you’re a lifelong “Ganni Girl” or a curious newcomer, this store serves up the joyful, confident vibe the brand is known for — a true style playground in the heart of Melbourne.
Emporium Melbourne, Level 2, Shop 2-018/287 Lonsdale Street, Melbourne
Assembly Label Flagship
Assembly Label’s newest boutique in Albert Park is a refined retreat for the style-savvy. Located on Dundas Place, the space unfolds like a chic, minimalist home, inspired by Japanese architecture and designed by We Are Tribe. Warm timber, a garden atrium, and artful touches by Pia Isabel create an inviting sanctuary that perfectly mirrors Assembly Label’s timeless, coastal-inspired fashion. More than clothes, this destination champions Australian craftsmanship with curated interiors from Mr and Mrs White, Halcyon Lake, and Euroluce. Having opened in early May, it’s where luxe meets laid-back — effortlessly cool, and undeniably you.
125 Dundas Place, Albert Park
Above The Clouds
High-concept, low-fuss — Above The Clouds has touched down on Collins Street with all the confidence of a store that knows exactly what it’s doing. Designed by Pattern Studio, the boutique leans gallery more than retail: sculptural blue sneaker walls, mossy tones, and a stillness that feels intentional.
The edit is sharp and street-slick — Arc’teryx, mfpen, Beams Plus — curated for those who prefer their fashion functional, directional, and just a touch obscure.
Shop T0.07/80 Collins Street, Melbourne
Mane
Perched above Swop on leafy Peel Street, Mane is a study in fashion, form and feeling. Sunlight dances across chartreuse velvet and cobalt accents, while a curated edit of cult designers like P.A.M, Alix Higgins and Proenza Schouler lines the walls. Founder Lauren Nicholls tapped Studio Manifold and artist Reko Rennie to craft a space that celebrates creativity and connection. With vintage pieces, design-led moments and sundrenched fitting suites, it’s a playful, ever-changing boutique that redefines what shopping in Melbourne can look and feel like.
Level 1/10 Peel Street, Collingwood
E-Nolan
Tailoring, but not as you know it. In a softly lit, impossibly chic atelier perched above Oxford Street, designer Emily Nolan is quietly upending Melbourne’s fashion narrative — one made-to-measure suit at a time. These are clothes that flirt with structure and subvert tradition, where Savile Row meets feminist poetry and the blowfly gets its moment in the spotlight. The mood is part speakeasy, part sartorial séance. Come for the impeccable cut, stay for the sly wink sewn into every stitch.
By appointment only
125 Oxford Street, Collingwood
The Standard Store
On Gertrude Street — that reliable barometer of what’s hot before the rest catch on — The Standard Store is a riot of colour, charisma and curated cool. Nicola and Orlando Reindorf’s Fitzroy boutique trades in joy: high-quality, slow-fashion pieces sourced from European labels you probably can’t pronounce but desperately want to wear. This is retail with guts. The racks don’t scream trends, they whisper style. There’s a yellow rug that matches the mirror, a changing suite you’ll want to live in, and a killer edit that proves this as one of the best spots to shop in Melbourne.
159 Gertrude Street, Fitzroy
HoMie
A Fitzroy favourite with bite and backbone, HoMie trades in streetwear with something most labels can only dream of: a social conscience that actually works. Inside, you’ll find punchy graphics, limited drops, and a retail fit-out that hums with understated cool. But the real flex? Every piece powers a suite of programs for young people affected by homelessness or hardship. It’s community-minded clout — worn loud, lived louder.
2/296 Brunswick Street, Fitzroy
P Johnson Femme
There’s a quiet kind of power in P Johnson Femme’s Armadale salon, where sharp tailoring meets soft femininity without ever trying too hard. The vibe is less corporate armour and more confident second skin, designed for women who want to look effortlessly put together but never staged. With luxe fabrics that feel like a whisper against the skin and cuts that bend to your mood, this is suiting for the modern femme who knows nuance beats noise every time.
1082 High Street, Armadale
Saloon
Saloon hits different in Melbourne’s CBD as a fearless boutique blending stark minimalism with cheeky whimsy. Founded by Georgah and Kirra, it’s a curated clash of local gems and international edge — think sleek silhouettes, bold homewares, and playful oddities. Their signature mix of clean lines and vibrant eccentricity creates an electric space where shopping feels like an artful rebellion, and every find commands attention.
Level 4/252 Swanston Street, Melbourne
Somebuddy Loves You
Somebuddy Loves You is Fitzroy’s quietly electric boutique, a treasure trove where Australian and international labels collide with effortless cool. Founded in 2003 by Lyndsey Spark, this gem eschews the usual fuss, offering pieces that feel as authentic as the street outside. From playful Paloma Wool to sculptural Reliquia, every item is handpicked with care — a thoughtful edit that rewards the curious shopper.
193 Smith Street, Fitzroy
Filly’s Stable
Stable is Albert Park’s sartorial sanctuary, where curated cool meets fearless colour. This isn’t your average boutique; instead, it’s a bold playground of statement cowboy boots, relaxed-fit shirts, and edgy gold jewellery, all showcased within a space reimagined by Studio Manifold’s expert touch. Think gleaming golds, soft baby blues, and eclectic vibes that let the clothes — and your style — shine. With local labels and international standouts like Ganni and Baum und Pferdgarten, Stable promises wardrobe alchemy for the fashion-curious and the daring alike.
130 Bridport Street, Albert Park
Better With Friends
Better With Friends in Brunswick is a breath of fresh air for those who crave thoughtful, playful fashion with heart. Founder Rebecca Koster curates a beautifully balanced edit of sustainable local and international labels, where soft silhouettes meet vibrant prints and ethical craftsmanship shines. The inviting space feels like a warm hug — welcoming you to linger, explore, and discover pieces that feel as good to wear as they are to find. It’s boutique shopping, but better, and yes, better with friends.
209A Sydney Road, Brunswick
Grace
This Melbourne boutique is a carefully curated sanctuary, showcasing international heavyweights like Stella McCartney, Chloé, and Proenza Schouler alongside its own elegant label. Every visit feels like a masterclass in style — polished, refined, yet effortlessly inviting. Whether you’re after a statement piece or a timeless staple, Grace wraps you in a world where quality reigns supreme and shopping becomes a graceful art.
1065 High Street, Armadale
DISSH
Australian womenswear brand DISSH has expanded its brick-and-mortar stores to include two new spots: Emporium and Armadale, and we can’t get enough of the sunny suburban boutique in particular. Expect everything you know and love from DISSH: timeless designs, beautiful linen and tailored pieces, travertine and draped sheer materials across the space.
1028 High Street, Armadale
287 Lonsdale Street, Melbourne
1341 Dandenong Road, Malvern East
Paire
After a successful pop-up store in early 2024, Melbourne label Paire has opened its first flagship store in QV. The stunning minimalist design allows shoppers to focus on what makes this brand truly shine: the fabric of each product. Known for its luxurious yet sustainable materials, Paire continues to redefine everyday essentials with timeless pieces designed for ultimate comfort. This permanent location is sure to delight both loyal customers and new visitors alike.
Corner Lonsdale Street and, Swanston Street, Melbourne
Friends With Frank
Along the leafy stretch of Gertrude Street, Friends With Frank stands as a beacon of refined luxury. This debut concept store from Georgina Jeffries showcases a carefully curated edit of Australian-made outerwear and wardrobe essentials, each piece radiating timeless elegance and meticulous craftsmanship. Its striking bloodstone façade hints at the artistry inside, while the minimalist interior lets the collection truly shine.
120 Gertrude Street, Fitzroy
Showroom, 2a/30 Wangaratta Street, Richmond
Who Boutique
This family-run boutique is anything but mundane. Tali and her mother curate a collection of the coolest local and international brands at Who Boutique, for a Melbourne shopping experience like no other. Flick through racks including BA&SH, Paloma Wool and even Prada, or shop their very own label, Exotic Import. You’re bound to leave with bags full of unique garments you’re unlikely to spot on anyone else in Melbourne.
3/1216 High Street, Armadale
Nude Lucy
It’s hard to compete with Nude Lucy when it comes to timeless neutrals, linen fabrics and capsule wardrobe pieces. Oozing quiet luxury, this label has multiple stores across Melbourne, but we’re particularly obsessed with the recently opened Armadale boutique. Light, warm and minimal, the store’s fit out is simply beautiful and an ode to the brand’s sophisticated style. Browse through the stunning pieces until you find your brand new outfit you’ll be wearing on repeat (although you might take a while to choose, everything is so gorgeous!).
1056 High Street, Armadale
Multiple locations across Melbourne, see website for details
bassike
Melbourne’s high-fashion haven, Armadale, has just gotten a fresh injection of style with the arrival of bassike. Bright, welcoming, and effortlessly embodying the brand’s signature minimalist aesthetic, this flagship store is a masterclass in thoughtful design — with sustainability woven into every detail. Inside, discover bassike’s impeccably crafted blazers, tees, shirts, and accessories, each piece marrying timeless style with conscious production.
1042 High Street, Armadale
Corner Lonsdale Street and Swanston Street, Melbourne
Henne
Henne’s Prahran boutique is a serene celebration of timeless style and thoughtful design. Crafted by interior visionary Brahman Perera, the two adjoining terrace shops are transformed into an intimate sanctuary where natural textures and artful details invite you to slow down and linger. The space feels less like a store and more like a well-loved home, perfectly mirroring Henne’s elegant, understated clothing. Here, shopping becomes an experience — warm, personal, and quietly luxurious.
120-122 Greville Street, Prahran
Incu
Since its launch in 2002, Incu has earned cult status for its carefully curated and ever-evolving collection of international brands and emerging local designers. With multiple stores across Melbourne, it offers fashion lovers more chances to discover its unique mix.
Shoppers can explore men’s and women’s pieces from Jacquemus, Ami Paris, Coperni, and Acne Studios, alongside homegrown favourites Bassike, Baserage, and Incu’s own label. Scandinavian standout Ganni also features prominently, adding a fresh edge to the racks.
1341 Dandenong Road, Chadstone
619 Doncaster Road, Doncaster
12 Albert Coates Lane, Melbourne
Camilla and Marc Armadale
High-end Australian designers Camilla and Marc bring their signature sophistication to this elegant Armadale boutique. A masterclass in contemporary design and refined femininity, the space impresses with soft pink hues, curved marmorino walls, and grey oiled European oak floors.
Inside, discover the brand’s standout pieces—from modern oversized suits and striking knitwear to sleek totes, tees, formal dresses, and tailored shirts—each embodying effortless luxury and timeless style.
Sitchu Tip: If you’re hunting for a discount, be sure to visit their Cremorme outlet.
1067 High Street, Armadale
Best
Best is a Melbourne-born streetwear label known for its effortless cool, relaxed, unisex designs crafted from premium materials, including organic Japanese cotton. Situated on not one but two of Melbourne’s trendiest streets, Best offers wardrobe staples that blend comfort with style—perfect for lounging at home or heading out to your favourite cafe.
90 Gertrude Street, Fitzroy
540A Malvern Road, Prahran
Afends
Founded in Byron Bay in 2006, Afends has fast made a name for itself in the streetwear world. Channeling founders’ Jono and Declan’s love of punk music, art and Australian surf subcultures, the casual clothes feature experimental illustrations from local artists on their relaxed, premium designs. Inside you’ll find comfy tees, dresses, shirts, jeans, swimwear and accessories–many of which are made using environmental super fibre hemp.
224 Chapel Street, Prahran
WINK Elwood
WINK is no ordinary eyewear store. Here, glasses are treated as personal style statements—bold, expressive, and utterly unique (Iris Apfel would approve). At its joyfully designed Elwood outpost, visitors can book in for a styling appointment that includes an OCT eye test, which screens for early signs of conditions like glaucoma and macular degeneration.
Can’t make it in person? WINK’s virtual styling sessions bring the same one-of-a-kind experience to your screen—so you can find your perfect frames, wherever you are.
1/125 Ormond Road, Elwood
Flaner Fragrances
If you like your scents bold, Flaner Fragrances is your next olfactory adventure. Strong, distinctive, and effortlessly cool, each fragrance is designed to make a statement. At their sleek Gertrude Street store, you can sample the full range in person—perhaps the cosmopolitan charm of Manhattan Cherry, or the moody, metallic notes of Sonic Silver, a love letter to Melbourne itself.
Watch the perfumes being handcrafted in-store and chat with the warm, know-their-stuff team to discover your next signature scent.
191 Gertrude Street, Fitzroy
One Fine Secret
Curvaceous forms, soft lighting and a gentle, earthy palette set the tone at One Fine Secret — a serene sanctuary for the skincare-obsessed and the beauty-curious alike. Shelves are lined with cult-favourite names like Grown Alchemist, MV Skintherapy, Josh Rosebrook and Living Libations, all chosen for their clean credentials and skin-loving formulas. Founders John Kim and Kayla Tjia, along with their thoughtful team, offer expert consultations, personalised service, generous samples and warm, knowledgeable care that makes you want to linger (and return).
437 Chapel Street, South Yarra
Diptyque
Diptyque has opened its first Australian boutique at Chadstone, offering a sensory escape steeped in Parisian elegance and local artistry. Beyond the signature green façade and bespoke mosaic lies a collector’s haven, featuring a stunning mural by Melbourne artist Katrina O’Brien and a beach house-inspired gifting nook that nods to the city’s coastal charm.
With coveted candles, fragrances, and skincare displayed amid custom furnishings and artisanal details, this boutique turns shopping into an immersive, artful experience. J’adore!
1341 Dandenong Road, Malvern East
Loved our roundup of the best in Melbourne shopping? Continue your shopping spree with a visit to these iconic Melbourne markets, or visit these iconic shopping precincts for the best in designer, vintage and contemporary fashion.
