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Subscribe Style News: Melbourne Warehouse Sales, Online Sales & Store Openings
Keep up-to date with the best warehouse sales in Melbourne, new store openings, online sales, pop-ups and more. We've rounded up all the style news that you need to know about this week.
Melbourne is the most stylish city of them all, and no, we’re not totally biased… maybe a little. Regardless, there are an endless amount of cool new brands, warehouse sales, and pop-up events to help fuel our wardrobes and keep them looking fresh at all times – and at a discounted price.
So gear up and get your wallets ready to do some spending, because we’ve rounded up all of the hottest style news, Melbourne warehouse sales and online sales, as well as new store openings that as a fashion enthusiast, you need to be across. Happy shopping!
Melbourne Style News: New Releases
Strand’s New Spring Collection is a Triple Threat — Practical, Timeless and Affordable
Strand’s latest Evity Collection is serving in a big way and we have our collective eye on quite a few pieces. Priced between $149 and $269, this swish collection has hit the sweet spot with high-quality bags, crafted from responsibly-sourced leather, and a price that is more than reasonable. The timeless designs are the cherry on top. You’ll be able to use these beauties time and time again.
In lieu of choosing a single favourite, we have three — one for the weekend, one for after hours and one for work. The Evity Clara Grab Bag in chocolate is perfect for a relaxed weekend staple, with enough room for your daily essentials yet enough versatility to take you from day to night. Our after-hours bag of choice? You’ll be hard pressed to find an outfit the Evity Margo Leather Crescent Hobo Bag, with its sleek hand-woven leather aesthetic, doesn’t elevate. And for work, we’ll be picking up the Evity Charli Leather Bowling Bag in a very delicious transeasonal tan suede.
Melbourne Style News: Pop-Ups & Warehouse Sales
Step Into The Sneaker Studio: Converse x Fujifilm Pop-Up
Melbourne’s sneakerheads and creatives, this one’s for you. On 30th August, Converse Chadstone becomes the canvas for The Sneaker Studio, an exclusive pop-up where self-expression reigns through photography and streetwear. Inspired by Fujifilm’s new X-E5 camera, guests can secure a one-on-one customisation session with renowned sneaker atelier Chase Shiel. Bring your favourite photo and creative vision, and watch your ideas transform into a pair of custom Converse Chuck Taylor All Stars — completely free. Each sneaker is a personal masterpiece, marrying your imagination with expert craftsmanship.
Spots are limited, so visionary sneaker-lovers should submit their concept via Fujifilm Australia to secure a slot. It’s a rare chance to combine photography, fashion, and street culture in one unforgettable experience — and to walk away with sneakers that are truly yours.
Saturday 30th August
Converse Chadstone, Malvern East
MECCA Mini Mart at Melbourne Central
You’ll want to bring your tiniest tote for this one. The MECCA Mini Mart is a pint-sized playground of cult-favourite beauty finds — from travel essentials to those try-before-you-splurge minis we all pretend are “just for the plane.” Running until 30 September, it’s a curated wonderland of besties-in-a-bag, with a bonus MECCA MAX makeup bag if you snag five goodies. Think Willy Wonka’s factory, but for lip balm obsessives and skincare sleuths.
Until 30 September 2025
Melbourne Central, Melbourne CBD
Melbourne Style News: Online Sales
Carla Zampatti’s Biggest Sale of the Year
For a limited time, take a further 20% off sale styles in Carla Zampatti’s biggest sale of the year. Available online only, the offer runs until Sunday 24th August, perfect for securing timeless, tailored pieces at a steal.
Aje Online Sale
Aje’s online warehouse sale has dropped — and it’s pure sartorial gold. With up to 60% off a curated edit of signature silhouettes and archive treasures, this is your moment to snap up that sculptural dress or crisp statement blouse you’ve been mentally styling for months. Timeless, elevated, and unapologetically chic — don’t let your size sell out while you’re still thinking about it.
Melbourne Style News: New Openings
Standard Products: Japan’s Minimalist Magic Is Landing in Melbourne
Just when Melbourne’s lifestyle scene couldn’t get any more effortlessly chic, Standard Products — the elegant sister brand of Daiso — will arrive with over 2,000 Japanese-designed essentials. From tactile wooden kitchenware and glassware to stationery that will turn your desk into an artful sanctuary, every piece will marry function with serene minimalism. Crafted and sourced from Japan’s finest artisans, these everyday treasures will bring thoughtful beauty to the practical.
Prepare to fall hard for this curated haven of simplicity that will feel anything but simple.
Opens late 2025
Midtown Plaza, Bourke Street
MECCA Bourke Street Has Officially Opened — And It’s Melbourne’s Most Fabulous New Obsession
Forget retail. This is a beauty cathedral.
Melbourne has just levelled up. MECCA Bourke Street, the largest beauty flagship in the Southern Hemisphere, is now open — and it’s not so much a store as a sensory odyssey, stitched with ritual, radiance and gasp-worthy interiors. Housed in the lovingly restored Cole’s Book Arcade, this 4,000-square-metre wonderland unfolds across three design-drenched levels, with 300+ team members delivering over 80 luxurious services.
The journey begins on the ground floor, where bold florals and heritage terrazzo lead you into a world of skin and makeup. You’ll spot beauty icons and cult favourites — think Westman Atelier, Glossier, Charlotte Tilbury and Augustinus Bader — as well as the brand’s first-ever Apothecary. More inner temple than retail section, it’s a wellness sanctuary lined with adaptogens, herbal tinctures, medicinal teas and moon milk, offering appointments with naturopaths, ear seeding, facial mapping and energy work. It’s high-gloss meets high-vibe, with plenty of sleek shelving for your next supplement crush.
Level two dials things up. This is where glow dreams are made — with LED facials, personalised skin diagnostics, cryotherapy, and a dedicated glow zone for bespoke treatments. Hair and nails? Sorted. A Trophy Wife nail bar, celebrity-grade styling with Josh Wood Colour, and a full-service salon bring back-of-house magic to the beauty floor. Add to that a gifting atelier with hand-wrapping rituals, calligraphy and concierge-style service, and you’re in beauty heaven.
But then, you ascend. The top floor is a sensory dreamscape. The MECCA Perfumeria is a sculptural gallery of scent, where trained fragrance sommeliers swirl eau de parfums like rare wine. Niche names, cult classics and personalised curation come together in a mirrored oasis with scent cloud stations and fragrance flights. Just across the landing? MECCAVERSITY — an artfully designed auditorium where masterclasses, live talks, empowerment sessions and brand collabs unfold like clockwork. And, in a final decadent twist, there’s a chic cafe serving Lune croissants and French-leaning treats, best enjoyed with a glass of bubbles and a side of self-care.
Opens Friday August 8th at 9am; queuing begins at 7am
299 Bourke Street, Melbourne CBD
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Above The Clouds Lands in Melbourne
Above The Clouds has soared into Melbourne’s CBD, landing at 80 Collins Street with unapologetic swagger. This two-level flagship is a masterclass in contrasts — raw industrial textures meld effortlessly with plush, tactile finishes, while a hypnotic colour-shifting footwear wall commands attention like a living work of art. Housing a curated roster of luxury streetwear and performance icons including Marni, Salomon, A.P.C., and New Balance, this is a new cultural pulse point in the city, and Melbourne’s new temple of cool.
Shop T0.07/80 Collins Street, Melbourne
Assembly Label’s Albert Park Flagship Is Your New Style Sanctuary
Assembly Label’s newest boutique in Albert Park is a refined retreat for the style-savvy. Located on Dundas Place, the space unfolds like a chic, minimalist home, inspired by Japanese architecture and designed by We Are Tribe. Warm timber, a garden atrium, and artful touches by Pia Isabel create an inviting sanctuary that perfectly mirrors Assembly Label’s timeless, coastal-inspired fashion. More than clothes, this destination champions Australian craftsmanship with curated interiors from Mr and Mrs White, Halcyon Lake, and Euroluce. Having opened in early May, it’s where luxe meets laid-back — effortlessly cool, and undeniably you.
125 Dundas Place, Albert Park
NEUW’s Fitzroy Flagship Reopens: Denim Culture Elevated
NEUW’s Fitzroy flagship has reopened, marrying raw industrial Fitzroy vibes with the brand’s signature elevated indigo hues. This thoughtfully reimagined space pays tribute to denim’s heritage — rugged, authentic, and ever-evolving — while embodying NEUW’s fresh 2025 global rebrand. Designed as a cultural hub, it champions craftsmanship and community, inviting locals and visitors alike to dive deep into denim expertise.
With a focus on premium apparel and engaging in-store activations, NEUW’s revamped store is a bold statement of connection and style — a must-visit for those who live and breathe authentic Aussie cool.
397 Brunswick Street, Fitzroy
Linden Cook Opening New Store in Fitzroy
Luxury jeweller Linden Cook is unveiling its fresh new boutique on Gertrude Street this month and is inviting its customers to celebrate in style. To celebrate, Browse the latest Collection 11.0 while you indulge in piping hot free Lebanese coffee, Baklava, Easter treats and ice cream. As you explore the beautifully handcrafted pieces, take the opportunity to customise your jewellery with a birthstone or gemstone that speaks to you, creating a bespoke, timeless addition to your collection.
Opening 11th April
Gertrude Street, Fitzroy
iKOU Lands in Melbourne: Luxe Wellness Arrives at Melbourne Central
Cult wellness brand iKOU has arrived in Melbourne, unveiling its first-ever store in Melbourne Central—and trust us, it’s a sensory dream. From its Blue Mountains origins to spa-status royalty (think: Wolgan Valley’s One & Only, Park Hyatt Sydney), iKOU is all about luxe, organic self-care. Expect signature skincare, dreamy aromatherapy, and chic home fragrances in an immersive, feel-good space. Now part of Adore Beauty Group, this flagship is just the beginning—so stay tuned, because the wellness glow-up is real.
Melbourne Central, corner of LaTrobe and Swanston Streets, Melbourne
Adore Beauty Opens Second Store in Melbourne
Aussie beauty giant, Adore Beauty, has opened its second brick-and-mortar store, this time in Melbourne’s West. Opening merely five weeks after its first store in Westfield Southland, this second opening establishes Adore Beauty as a mainstay in the retail shopping space.
The Watergardens Shopping Centre store will be the retailer’s first to offer in-store treatments and dermal therapists on hand to provide expert advice and treatments for customers. There will be a state-of-the-art OBSERV 520x skin analysis system for customers to receive skin analysis and discover their skin’s concerns, needs, and treatments to best solve their issues. In the private treatment room, customers can experience free skin consultations, with a dermal therapist, LED light therapy, skin analysis and facials, with the cost of the treatment redeemable on product. So, in girl math, is that free products, or a free treatment? Either way, we’re sold!
399 Melton Highway, Taylors Lakes
Hommey Opens New Store in Fitzroy
Australian lifestyle brand Hommey has opened a gorgeous new store on Smith Street in Fitzroy. This store marks the third location for the brand, further cementing its presence in Melbourne’s thriving home and lifestyle scene. Located in the heart of Fitzroy, the new space embodies Hommey’s signature aesthetic—think soft, plush textures, warm neutral tones, and a modern yet inviting atmosphere. Shoppers can browse the brand’s coveted range of cushions, throws, iconic robes and home accessories, experiencing the luxurious comfort firsthand.
Designed with an immersive retail experience in mind, the new Hommey store is all about curating a comfortable, stylish home, which is reflected in the cosy atmosphere and displays of the store (we’re so tempted to have a snooze on the stunning bed display). Wander around and feel the fabrics featured in their cushions, sheets, robes and lifestyle products firsthand, and make your way over to the luxurious teal changerooms to try on your perfect pyjama set or robe of your dreams.
Whether you’re looking to refresh your home decor or discover the latest seasonal collections, this new location promises to be a must-visit for design lovers.
131 Smith Street, Fitzroy
Frank Green Opens First Ever Australian Store
Frank Green has entered Australia’s largest shopping capital in style, with a store made of over 1600 silver chrome reusable water bottles. The striking installation in Chadstone Shopping Centre is now home to the Australian lifestyle brand’s extensive range spanning drinkware, kitchenware, homewares, pet accessories and apparel. Enjoy on-the-spot monogramming for your purchases and a complimentary hydration station for on-the-go water refills. Plus, you’ll be able to bring in your old water bottles (any brand) to recycle in Frank Green’s ‘Sip Cycle’ program, which recycles the materials and repurposes them into new lifestyle products, committing to Frank Green’s ‘zero waste’ policy.
1341 Dandenong Road, Chadstone
Want to continue shopping ’til you drop? Take a look at these stylish handbags, cosy knits, and if you’re looking to do up your bedroom, the best mattresses on the market right now.
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