Style News: Melbourne Warehouse Sales, Online Sales & Store Openings

Melbourne is the most stylish city of them all, and no, we’re not totally biased… maybe a little. Regardless, there are an endless amount of cool new brands, warehouse sales, and pop-up events to help fuel our wardrobes and keep them looking fresh at all times – and at a discounted price.

So gear up and get your wallets ready to do some spending, because we’ve rounded up all of the hottest style news, Melbourne warehouse sales and online sales, as well as new store openings that as a fashion enthusiast, you need to be across. Happy shopping!

Style News: Pop-Ups

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Glow Up, Melbourne: MCoBeauty’s Glow-formation Booth Pops Up at Fed Square

MCoBeauty is landing in Fed Square this Saturday 14th June with a glow-up experience for the masses — no passport required. The Glow-formation Booth invites Melburnians to become beauty tourists in their own city, offering free touch-ups, cult-fave product samples, interactive games, and exclusive offers.

It’s all in celebration of MCoBeauty’s Flawless Range (available at Chemist Warehouse), and their mission to serve luxury for less. Stop by from 11am to 5pm to play, win and glow — and don’t forget to grab a “dupe map” while you’re at it.

Saturday 14th June, 11am to 5pm

Fed Square, Melbourne CBD

Style News: Store Openings and Other Style News

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Above The Clouds Lands in Melbourne

Above The Clouds has soared into Melbourne’s CBD, landing at 80 Collins Street with unapologetic swagger. This two-level flagship is a masterclass in contrasts — raw industrial textures meld effortlessly with plush, tactile finishes, while a hypnotic colour-shifting footwear wall commands attention like a living work of art. Housing a curated roster of luxury streetwear and performance icons including Marni, Salomon, A.P.C., and New Balance, this is a new cultural pulse point in the city, and Melbourne’s new temple of cool.

Shop T0.07/80 Collins Street, Melbourne

Assembly Label’s Albert Park Flagship Is Your New Style Sanctuary

Assembly Label’s newest boutique in Albert Park is a refined retreat for the style-savvy. Located on Dundas Place, the space unfolds like a chic, minimalist home, inspired by Japanese architecture and designed by We Are Tribe. Warm timber, a garden atrium, and artful touches by Pia Isabel create an inviting sanctuary that perfectly mirrors Assembly Label’s timeless, coastal-inspired fashion. More than clothes, this destination champions Australian craftsmanship with curated interiors from Mr and Mrs White, Halcyon Lake, and Euroluce. Having opened in early May, it’s where luxe meets laid-back — effortlessly cool, and undeniably you.

125 Dundas Place, Albert Park

NEUW’s Fitzroy Flagship Reopens: Denim Culture Elevated

NEUW’s Fitzroy flagship has reopened, marrying raw industrial Fitzroy vibes with the brand’s signature elevated indigo hues. This thoughtfully reimagined space pays tribute to denim’s heritage — rugged, authentic, and ever-evolving — while embodying NEUW’s fresh 2025 global rebrand. Designed as a cultural hub, it champions craftsmanship and community, inviting locals and visitors alike to dive deep into denim expertise.

With a focus on premium apparel and engaging in-store activations, NEUW’s revamped store is a bold statement of connection and style — a must-visit for those who live and breathe authentic Aussie cool.

397 Brunswick Street, Fitzroy

MOSCOT

Melbourne just scored a major style win with MOSCOT, New York’s legendary eyewear brand beloved by Johnny Depp, Leonardo DiCaprio, and more, opening its first Australian store in South Yarra. With 100+ years of heritage, MOSCOT’s iconic frames blend timeless NYC cool with local flair, creating the ultimate must-have accessory. As Melbourne’s fashion scene heats up, MOSCOT’s debut arrives perfectly timed, bringing downtown Manhattan swagger to one of the city’s most stylish precincts. This is eyewear, elevated — get ready to see and be seen.

566 Chapel Street, South Yarra

The Serpent & The Flowers: Black Finch’s New Collection Channels Mysticism and Meaning

Black Finch’s latest collection, The Serpent & The Flowers, unveils an exquisite fusion of artistry, symbolism, and spiritualism. Handcrafted over nine months in their Northside atelier, the 42-piece series is a striking tribute to visionary female artists and early spiritualists, whose works blur the line between the seen and the unseen.

Creative Director Davina Adamson, a jeweller and painter, describes the collection as an exploration of existence through vibrant colour fields and profound symbolism. “It channels the talismanic power of both abstract art and jewellery, transforming metal into meaning, and adornment into connection,” she says.

With serpents, surreal blooms, and celestial motifs, each piece feels like a modern relic. Black Finch’s signature approach is evident in every sculptural curve, blending intentional craftsmanship with poetic beauty. For those seeking jewellery that transcends adornment to become a part of their narrative, The Serpent & The Flowers offers a luminous connection between art, spirit, and style.

To delve deeper into the collection or explore the store, Black Finch invites you to connect with their world of one-of-a-kind treasures, available exclusively at their Collingwood flagship.

Browse the collection here

344 Smith Street, Collingwood

FinerRings Opens in South Yarra

Melbourne jewellery brand FinerRings has opened a stunning new store in South Yarra. Paying homage to its very first South Yarra store that opened in 2018, this Chapel Street store has undergone a major glow-up while staying true to its purpose: providing customers with high quality, affordable, and handcrafted gold filled and sterling silver jewellery. With contemporary, minimalist interiors and textured plinths adorned with delicate, fine jewellery, FinerRings’ new store oozes chic style.

The South Yarra store also offers FinerRing’s signature Sparked service, in which a 14 karat yellow gold filled or sterling silver chain is custom fit and sparked seamlessly to your wrist. It’s the perfect signifier of friendship, love, or a gift to yourself!

493 Chapel Street, South Yarra

Glue Store Opens Flagship in Emporium

Australia’s leading destination for denim and streetwear, Glue Store, has opened the doors to its new flagship store in Melbourne’s Emporium. You’ll find a highly curated selection from some of the best Australian and international brands, including Nike, adidas, Nude Lucy and Ksubi hanging neatly on sleek and contemporary racks that have been thoughtfully positioned throughout the store. The space oozes urban edge with industrial touches, statement lighting, and spacious fitting rooms that make trying on your latest finds a breeze.

287 Lonsdale Street, Melbourne

Linden Cook Opening New Store in Fitzroy

Luxury jeweller Linden Cook is unveiling its fresh new boutique on Gertrude Street this month and is inviting its customers to celebrate in style. To celebrate, Browse the latest Collection 11.0 while you indulge in piping hot free Lebanese coffee, Baklava, Easter treats and ice cream. As you explore the beautifully handcrafted pieces, take the opportunity to customise your jewellery with a birthstone or gemstone that speaks to you, creating a bespoke, timeless addition to your collection.

Opening 11th April

Gertrude Street, Fitzroy

iKOU Lands in Melbourne: Luxe Wellness Arrives at Melbourne Central

Cult wellness brand iKOU has arrived in Melbourne, unveiling its first-ever store in Melbourne Central—and trust us, it’s a sensory dream. From its Blue Mountains origins to spa-status royalty (think: Wolgan Valley’s One & Only, Park Hyatt Sydney), iKOU is all about luxe, organic self-care. Expect signature skincare, dreamy aromatherapy, and chic home fragrances in an immersive, feel-good space. Now part of Adore Beauty Group, this flagship is just the beginning—so stay tuned, because the wellness glow-up is real.

Opens Thursday 3rd April, from 10am

Melbourne Central, corner of LaTrobe and Swanston Streets, Melbourne

Adore Beauty Opens Second Store in Melbourne

Aussie beauty giant, Adore Beauty, has opened its second brick-and-mortar store, this time in Melbourne’s West. Opening merely five weeks after its first store in Westfield Southland, this second opening establishes Adore Beauty as a mainstay in the retail shopping space.

The Watergardens Shopping Centre store will be the retailer’s first to offer in-store treatments and dermal therapists on hand to provide expert advice and treatments for customers. There will be a state-of-the-art OBSERV 520x skin analysis system for customers to receive skin analysis and discover their skin’s concerns, needs, and treatments to best solve their issues. In the private treatment room, customers can experience free skin consultations, with a dermal therapist, LED light therapy, skin analysis and facials, with the cost of the treatment redeemable on product. So, in girl math, is that free products, or a free treatment? Either way, we’re sold!

399 Melton Highway, Taylors Lakes

Hommey Opens New Store in Fitzroy

Australian lifestyle brand Hommey has opened a gorgeous new store on Smith Street in Fitzroy. This store marks the third location for the brand, further cementing its presence in Melbourne’s thriving home and lifestyle scene. Located in the heart of Fitzroy, the new space embodies Hommey’s signature aesthetic—think soft, plush textures, warm neutral tones, and a modern yet inviting atmosphere. Shoppers can browse the brand’s coveted range of cushions, throws, iconic robes and home accessories, experiencing the luxurious comfort firsthand.

Designed with an immersive retail experience in mind, the new Hommey store is all about curating a comfortable, stylish home, which is reflected in the cosy atmosphere and displays of the store (we’re so tempted to have a snooze on the stunning bed display). Wander around and feel the fabrics featured in their cushions, sheets, robes and lifestyle products firsthand, and make your way over to the luxurious teal changerooms to try on your perfect pyjama set or robe of your dreams.

Whether you’re looking to refresh your home decor or discover the latest seasonal collections, this new location promises to be a must-visit for design lovers.

131 Smith Street, Fitzroy

Frank Green Opens First Ever Australian Store

Frank Green has entered Australia’s largest shopping capital in style, with a store made of over 1600 silver chrome reusable water bottles. The striking installation in Chadstone Shopping Centre is now home to the Australian lifestyle brand’s extensive range spanning drinkware, kitchenware, homewares, pet accessories and apparel. Enjoy on-the-spot monogramming for your purchases and a complimentary hydration station for on-the-go water refills. Plus, you’ll be able to bring in your old water bottles (any brand) to recycle in Frank Green’s ‘Sip Cycle’ program, which recycles the materials and repurposes them into new lifestyle products, committing to Frank Green’s ‘zero waste’ policy.

1341 Dandenong Road, Chadstone

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