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Style News: Melbourne Warehouse Sales, Online Sales & Store Openings
Keep up-to date with the best warehouse sales in Melbourne, new store openings, online sales, pop-ups and more. We've rounded up all the style news that you need to know about this week.
Melbourne is the most stylish city of them all, and no, we’re not totally biased…maybe a little. Regardless, there are an endless amount of cool new brands, warehouse sales, and pop-up events to help fuel our wardrobes and keep them looking fresh at all times – and at a discounted price.
So gear up and get your wallets ready to do some spending, because we’ve rounded up all of the hottest style news, Melbourne warehouse sales and online sales, as well as new store openings that as a fashion enthusiast, you need to be across. Happy shopping!
Style News: As Seen In…
Aussie Brand Alemais Spotted in White Lotus Season 3
Jacyln (played by Michelle Monaghan), is no stranger to an extravagant outfit, and when she stepped out in a gorgeous sundress in White Lotus Season 3 we had an inkling that this design was familiar—that’s because this floral mini dress was from none other than Australian brand, Alemais. The Silas Halter Mini Dress features bow detailing at the bust and waist, as well as an effortless tied halter neck, we’ll be adding this dress to cart and recreating this summer-loving look, immediately.
Kate (played by Leslie Bibb), was also seen in an Alemais ‘fit. The Yvette Cut-Out Midi Dress screams summer vacay and is the perfect colourful number for Leslie’s character in the show.
Style News: Melbourne Warehouse Sales
Miss Amara Mega Warehouse Sale
Miss Amara is hosting a mega online warehouse sale, offering up to 50% off the entire range. Shop the best-selling machine-washable rugs, outdoor rugs, hallway runners, picnic blankets and area rugs at heavily reduced prices. The discount is automatically applied at checkout, so there’s no need for a code—just add your favorites to your cart and enjoy the savings while stocks last!
Online until 2nd March
Fenton & Fenton Melbourne Warehouse Sale
Fenton & Fenton’s annual Melbourne warehouse sale has come around once again! If you’re looking for eccentric new pieces to quirk up your home and add a vibrant pop of colour, this is the perfect opportunity. Make your way down to the warehouse and enjoy up to 70% off a wide range of samples, ex-display items, slightly imperfect pieces and those which will otherwise be moving into the archive.
27th February to 2nd March
6-8 Eskay Road, Oakleigh South
Viktoria & Woods Online Archive Sale
Viktoria & Woods‘ iconic annual online archive sale has officially begun. This is one of the only times you can score the brand’s timeless, minimalist pieces at a fraction of the price. From effortlessly tailored blazers to cosy knitwear and signature wool coats, expect to find wardrobe staples that blend luxury with everyday wear. But don’t wait too long—sizes and styles are limited, and once they’re gone, they’re gone!
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National Trust of Australia’s Vintage Clothing Sale
National Trust of Australia’s Vintage Clothing & Collectables Sale returns for its 15th anniversary this March! You’ll be able to shop an expertly curated range of vintage designer pieces, collectibles, and timeless fashion finds over the course of one weekend. Located in the Abbotsford Convent, this is the perfect weekend activity wherein you’ll be able to return home with a quirky find. This is slow fashion at its finest, and every purchase supports the National Trust’s ongoing conservation work, so you can shop guilt-free, knowing you’re championing both style and sustainability.
Gold coin donation entry
22nd to 23rd March
1 St Heliers Street, Abbotsford
Unreal Fur Sample Sale
If you’re wanting to elevate your winter wardrobe this season, now’s your chance. Unreal Fur will be hosting a sample sale for one weekend only in March, with a selection of sample and archive pieces on sale for up to 80% off. Shop Unreal Fur’s iconic outerwear and accessories at heavily reduced prices, and pick up a statement coat or jacket that’ll not only keep you toasty warm, but will make an impact. You’ll also be able to get an exclusive preview and the ability to shop the brand new AW25 collection before it officially launches!
21st to 23rd March, 10am to 5pm
41 Grosvenor Street, Abbotsford
Style News: Pop-Ups
Summer Fridays X MECCA Newsstand
MECCA and Summer Fridays are holding an exciting newsstand pop-up at Melbourne Central. Drop in to discover the products making headlines (including the viral Jet Lag Collection), enjoy a complimentary, personalised skin consultation with a MECCA Specialist and snap a selfie in the photo booth. Customers can also shop exclusive, limited edition Summer Friday’s merch and sets as well as receive a complimentary personalised postcard. Plus, pop on over to Green Cup to enjoy a hydrating and nourishing smoothie that Summer Fridays has created with the green Cup team! Full of skin-loving ingredients such as coconut water, mango and vanilla collagen you’ll be glowing from within.
4th February to 2nd March
Saturday to Wednesday: 10:00am to 7:00pm
Thursday to Friday: 10:00am to 9:00pm
211 La Trobe Street, Melbourne
Style News: Store Openings and Other Style News
Hommey Opens New Store in Fitzroy
Australian lifestyle brand Hommey has opened a gorgeous new store on Smith Street in Fitzroy. This store marks the third location for the brand, further cementing its presence in Melbourne’s thriving home and lifestyle scene. Located in the heart of Fitzroy, the new space embodies Hommey’s signature aesthetic—think soft, plush textures, warm neutral tones, and a modern yet inviting atmosphere. Shoppers can browse the brand’s coveted range of cushions, throws, iconic robes and home accessories, experiencing the luxurious comfort firsthand.
Designed with an immersive retail experience in mind, the new Hommey store is all about curating a comfortable, stylish home, which is reflected in the cosy atmosphere and displays of the store (we’re so tempted to have a snooze on the stunning bed display). Wander around and feel the fabrics featured in their cushions, sheets, robes and lifestyle products firsthand, and make your way over to the luxurious teal changerooms to try on your perfect pyjama set or robe of your dreams.
Whether you’re looking to refresh your home decor or discover the latest seasonal collections, this new location promises to be a must-visit for design lovers.
131 Smith Street, Fitzroy
Frank Green Opens First Ever Australian Store
Frank Green has entered Australia’s largest shopping capital in style, with a store made of over 1600 silver chrome reusable water bottles. The striking installation in Chadstone Shopping Centre is now home to the Australian lifestyle brand’s extensive range spanning drinkware, kitchenware, homewares, pet accessories and apparel. Enjoy on-the-spot monogramming for your purchases and a complimentary hydration station for on-the-go water refills. Plus, you’ll be able to bring in your old water bottles (any brand) to recycle in Frank Green’s ‘Sip Cycle’ program, which recycles the materials and repurposes them into new lifestyle products, committing to Frank Green’s ‘zero waste’ policy.
1341 Dandenong Road, Chadstone
Adore Beauty Opens Its First Store
Adore Beauty has opened its very first brick-and-mortar store! Located in Westfield Southland, customers will be able to shop the beauty site’s extensive range in person through a luxurious, tangible experience. The opening marks the first of many stores for the Australian be retailer, with plans for a national store network set to roll-out over the next few years.
The first 250 customers in store on its official opening, the 1st February will receive a free Adore Beauty goodie bag filled over 20 deluxe samples, making it a great excuse to go and stock up your beauty cupboard, as well as try some new products!
1239 Nepean Highway, Cheltenham
Paire Opens Store in QV
After a successful pop-up store in early 2024, Melbourne label Paire has opened its first flagship store—and in the exact same space! The stunning minimalist design allows shoppers to focus on what makes this brand truly shine: the fabric of each product. Known for its luxurious yet sustainable materials, Paire continues to redefine everyday essentials with timeless pieces designed for ultimate comfort. This permanent location is sure to delight both loyal customers and new visitors alike.
Corner Lonsdale Street and, Swanston Street, Melbourne
DISSH Opens Two New Melbourne Stores
Australian womenswear brand DISSH is closing out 2024 with an exciting expansion into Melbourne’s thriving fashion scene. The iconic Australian clothing label has opened two new stores, one in Armadale and the other in Emporium, bringing their beloved linen pieces and coastal workwear-inspired designs to more brick and mortar stores.
Expect everything you know and love from DISSH: timeless designs, beautiful linen and tailored pieces, travertine and draped sheer materals across the space.
1028 High Street, Armadale
287 Lonsdale Street, Melbourne
Diptyque’s First Australian Boutique Brings Parisian Elegance to Chadstone
Diptyque has unveiled its first-ever Australian boutique in Chadstone, offering a sensory escape infused with Parisian charm and local artistry. Stepping past the signature green façade and bespoke mosaic, visitors enter a collector’s dream world. From the mesmerising mural by Australian artist Katrina O’Brien to the beach house-inspired gifting nook, every detail celebrates Diptyque’s heritage and Melbourne’s coastal allure.
Showcasing to-die-for candles, fragrances, and skincare amid custom furnishings and artisanal touches, this boutique transforms shopping into an artful journey. J’adore!
Chadstone, Melbourne
MCM House Opens Armadale Store
…and it’s serving Rodeo Drive realness! Melbourne’s iconic High Street just got a style upgrade with the opening of MCM House’s largest Australian showroom. Located in a stunning corner building, this flagship space channels the sleek sophistication of American Gigolo, with founder Charles Hinckfuss drawing inspiration from Giorgio Armani’s cinematic flair and timeless colours.
Step inside to discover MCM House’s signature contemporary furniture and design pieces in a space that feels as luxurious as it is inviting.
Open daily, it’s a must-visit for design lovers.
1066-1076 High Street, Armadale
P Johnson Opens New Armadale Showroom
Iconic tailor P Johnson has opened a new Armadale showroom which focuses on womenswear and tailoring. This stunning space allows women to build quality wardrobes that cultivate their style through clean silhouettes and timeless designs. Drawing on traditional Italian tailoring practices, you’re guaranteed to receive a bespoke suit, dress or garment of any kind that fits you beautifully and is designed to last.
1082 High Street, Armadale
Michael Hill Opens New Bourke Street Store
Michael Hill has opened their second global flagship store in the heart of Melbourne. Spanning two floors, including a dedicated Bridal and Diamond Destination, this Michael Hill store exudes luxury and sophistication.
“With our new Flagships come our new, deeply considered sensory experience. We have thought about not only what you see, but what you feel, hear, and smell,” says Philomena Colgan, Head of Store and Brand Experience.
This concept store is not only a jewellery destination, but an entire experience within itself.
280-282 Bourke Street, Melbourne
Lululemon Opens Flagship Store in Emporium
On the 19th October, Lululemon will open their largest Australian store in Emporium. More than 11.000 square feet, this is set to be their flagship store, and they are celebrating the opening by offering customers the opportunity to personalise their lululemon gear at the brand new personalisation station. Think laser-engraved water bottles and bespoke activewear! It’s a store opening unlike any other.
Shop LG-24, Emporium/287 Lonsdale Street, Melbourne
Foot Locker ‘Reimagined’ Set to Open in Melbourne Central
Foot Locker in Melbourne Central has received a major face lift. This store is the first ‘reimagined’ store concept in Australia to receive this upgrade after successful launches in New York, New Jersey, and Paris. The new store will have a ‘Home Court’ experience – a premier multi-brand basketball destination developed in partnership with Nike and Jordan Brand and also featuring other brands including Adidas, PUMA, New Balance and many more!
Spanning over 9,900 square feet, the brand new Foot Locker will be an immersive shopping experience for each customer. through a sneaker hub offering custom lacing, exclusive sneaker releases and more, this will be the new hub for all sneaker lovers.
Opening 18th October
Shop 106/106A Corner of Swanston and Lonsdale Street
Jo Malone Has Opened a Gorgeous New Boutique in Armadale
Perfume lovers, rejoice—Jo Malone London has arrived on High Street, bringing British heritage and modern luxury to fragrance enthusiasts.
Explore luxurious colognes, home scents, and a personalisation station for custom engraving and embossing. Artist Martyn Thompson’s stunning ceramics and tapestries add a creative flair to the chic boutique.
Sitchu Tip: Don’t miss the indulgent Myrrh & Tonka or the fresh, zesty Lime, Basil & Mandarin—perfect scents for every mood!
1091 High Street, Armadale
Popular Swiss Sportswear Brand Opens First Australian Store
Swiss activewear brand On has launched their first store in Melbourne’s Emporium. Thriving on Swiss engineering, innovation and sustainability, this brand has been seen on the likes of Roger Federer, Iga Świątek and even Zendaya, to name a few. The store’s design is inspired by the Melbourne running scene and urban activeness, which is further solidified by the On Run Club which kicks off at the store every Thursday.
287 Lonsdale Street, Melbourne
Want to continue shopping ’til you drop? Take a look at these stylish handbags, cosy knits, and if you’re looking to do up your bedroom, the best mattresses on the market right now.
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