Style News: Melbourne Warehouse Sales, Online Sales & Store Openings

Melbourne is the most stylish city of them all, and no, we’re not totally biased… maybe a little. Regardless, there are an endless amount of cool new brands, warehouse sales, and pop-up events to help fuel our wardrobes and keep them looking fresh at all times – and at a discounted price.

So gear up and get your wallets ready to do some spending, because we’ve rounded up all of the hottest style news, Melbourne warehouse sales and online sales, as well as new store openings that as a fashion enthusiast, you need to be across. Happy shopping!

Melbourne Style News: New Releases

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Strand’s New Spring Collection is a Triple Threat — Practical, Timeless and Affordable

Strand’s latest Evity Collection is serving in a big way and we have our collective eye on quite a few pieces. Priced between $149 and $269, this swish collection has hit the sweet spot with high-quality bags, crafted from responsibly-sourced leather, and a price that is more than reasonable. The timeless designs are the cherry on top. You’ll be able to use these beauties time and time again.

In lieu of choosing a single favourite, we have three — one for the weekend, one for after hours and one for work. The Evity Clara Grab Bag in chocolate is perfect for a relaxed weekend staple, with enough room for your daily essentials yet enough versatility to take you from day to night. Our after-hours bag of choice? You’ll be hard pressed to find an outfit the Evity Margo Leather Crescent Hobo Bag, with its sleek hand-woven leather aesthetic, doesn’t elevate. And for work, we’ll be picking up the Evity Charli Leather Bowling Bag in a very delicious transeasonal tan suede.

Shop now

Melbourne Style News: Pop-Ups & Warehouse Sales

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Pinky & Kamal’s First-Ever Pop-Up Has Landed in Collingwood

Yoga chic meets conscious knitwear in this gorgeously curated week-long pop-up from cult-favourite Melbourne label, Pinky & Kamal.

From now until July 31st, their debut retail space on Derby Street is open for slow shopping and soulful connection — a rare chance to experience the full range IRL, including the exclusive launch of their AW yoga and knitwear collection. Expect fluid forms, elevated essentials, and that signature PK softness, all wrapped up in the kind of sensory retail moment that’s more studio sanctuary than shop floor.

Open daily, with ticketed events like breathwork sessions and Ayurvedic beauty workshops sprinkled throughout the week — this is Collingwood cool, conscious edition.

Until July 31st

43 Derby Street, Collingwood

Acne Studios Drops What’s Set to Be the Biggest Warehouse Sale of the Year

Minimalists, prepare to ascend. Stockholm-based fashion house, Acne Studios, is cracking open the archive with a four-day warehouse sale set to be the biggest fashion event of the year. From July 31st to August 3rd, expect up to 75% off past-season cult pieces — think razor-sharp tailoring, elevated basics, and accessories with that signature Scandi edge — all held within a chic Clifton Street space. Fashion girlies, this is your Super Bowl.

July 31st to August 3rd

Thursday, 10am to 7pm; Friday to Saturday, 10am to 6pm; and Sunday, 11am to 5pm

41-43 Clifton Street, Prahran

MECCA Mini Mart at Melbourne Central

You’ll want to bring your tiniest tote for this one. The MECCA Mini Mart is a pint-sized playground of cult-favourite beauty finds — from travel essentials to those try-before-you-splurge minis we all pretend are “just for the plane.” Running until 30 September, it’s a curated wonderland of besties-in-a-bag, with a bonus MECCA MAX makeup bag if you snag five goodies. Think Willy Wonka’s factory, but for lip balm obsessives and skincare sleuths.

Until 30 September 2025

Melbourne Central, Melbourne CBD

Melbourne Style News: Online Sales

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MANNING CARTELL’s Online Warehouse Sale Is Here

Luxury lovers, your moment has arrived. From now until Sunday, 27th July, MANNING CARTELL is taking up to 75% off selected styles online. Think signature tailoring, elevated essentials and party-ready pieces from just $90. Be quick — the best finds won’t stick around.

Shop the sale here

Melbourne Style News: New Openings

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MECCA Bourke Street Set to Unveil Apothecary Concept: A New Era of Inner Beauty and Holistic Rituals

Set to open on 8th August, MECCA Bourke Street’s new Apothecary concept is a bold step into the future of beauty — one where well-being takes centre stage. Spanning 220sqm within the flagship’s three-storey footprint, the MECCA Apothecary is a curated sanctuary dedicated to holistic rituals and inner radiance. Alongside exclusive in-store treatments like naturopathy and Gold Seed Ear Therapy, acupuncture and Radiance Reset, the space will debut over 15 new brands and products spanning teas, tinctures, adaptogens and functional fragrance. Grounded in the idea that beauty begins within, MECCA’s latest venture offers a truly sensorial, soul-nourishing experience unlike anything seen before in Australian retail.

See the full list of Melbourne flagship store services here

295 Bourke Street, Melbourne

MECCA Bourke Street: The Beauty Temple Melbourne’s Been Waiting For

4,000 square metres. Three decadent levels. And zero chill.

Prepare to lose yourself — Melbourne is about to welcome the most ambitious beauty destination in the Southern Hemisphere: MECCA Bourke Street. And it’s not just opening a store; it’s launching the next chapter of beauty retail — and one of the largest in the world, at that. Set within a resplendently restored 1930s landmark, this jaw-dropping flagship is part perfume playground, part wellness wonderland, part cultural stage. You’ll find scent sommeliers swirling notes like fine wine, high-tech facials alongside luxe nail art, gifting stations with personalised calligraphy, a MECCAVERSITY auditorium schooling guests in everything from skincare to empowerment, and even an in-store café that pays homage to Melbourne’s vibrant culinary scene.

In collaboration with beloved local icons and global game-changers, MECCA Bourke Street blurs the lines between retail, ritual, and art. With 80+ services, 300+ team members, and inspired design moments at every turn, this landmark opening is set to become Melbourne’s newest cultural obsession. Designed with women, wellness, and wonder in mind, it’s a love letter to the city — and a world-class beauty experience wrapped in one pink-hued, jaw-on-the-floor moment. Who’s excited?!

Opens 8th August 2025

299 Bourke Street, Melbourne CBD

Above The Clouds Lands in Melbourne

Above The Clouds has soared into Melbourne’s CBD, landing at 80 Collins Street with unapologetic swagger. This two-level flagship is a masterclass in contrasts — raw industrial textures meld effortlessly with plush, tactile finishes, while a hypnotic colour-shifting footwear wall commands attention like a living work of art. Housing a curated roster of luxury streetwear and performance icons including Marni, Salomon, A.P.C., and New Balance, this is a new cultural pulse point in the city, and Melbourne’s new temple of cool.

Shop T0.07/80 Collins Street, Melbourne

Assembly Label’s Albert Park Flagship Is Your New Style Sanctuary

Assembly Label’s newest boutique in Albert Park is a refined retreat for the style-savvy. Located on Dundas Place, the space unfolds like a chic, minimalist home, inspired by Japanese architecture and designed by We Are Tribe. Warm timber, a garden atrium, and artful touches by Pia Isabel create an inviting sanctuary that perfectly mirrors Assembly Label’s timeless, coastal-inspired fashion. More than clothes, this destination champions Australian craftsmanship with curated interiors from Mr and Mrs White, Halcyon Lake, and Euroluce. Having opened in early May, it’s where luxe meets laid-back — effortlessly cool, and undeniably you.

125 Dundas Place, Albert Park

NEUW’s Fitzroy Flagship Reopens: Denim Culture Elevated

NEUW’s Fitzroy flagship has reopened, marrying raw industrial Fitzroy vibes with the brand’s signature elevated indigo hues. This thoughtfully reimagined space pays tribute to denim’s heritage — rugged, authentic, and ever-evolving — while embodying NEUW’s fresh 2025 global rebrand. Designed as a cultural hub, it champions craftsmanship and community, inviting locals and visitors alike to dive deep into denim expertise.

With a focus on premium apparel and engaging in-store activations, NEUW’s revamped store is a bold statement of connection and style — a must-visit for those who live and breathe authentic Aussie cool.

397 Brunswick Street, Fitzroy

MOSCOT

Melbourne just scored a major style win with MOSCOT, New York’s legendary eyewear brand beloved by Johnny Depp, Leonardo DiCaprio, and more, opening its first Australian store in South Yarra. With 100+ years of heritage, MOSCOT’s iconic frames blend timeless NYC cool with local flair, creating the ultimate must-have accessory. As Melbourne’s fashion scene heats up, MOSCOT’s debut arrives perfectly timed, bringing downtown Manhattan swagger to one of the city’s most stylish precincts. This is eyewear, elevated — get ready to see and be seen.

566 Chapel Street, South Yarra

Linden Cook Opening New Store in Fitzroy

Luxury jeweller Linden Cook is unveiling its fresh new boutique on Gertrude Street this month and is inviting its customers to celebrate in style. To celebrate, Browse the latest Collection 11.0 while you indulge in piping hot free Lebanese coffee, Baklava, Easter treats and ice cream. As you explore the beautifully handcrafted pieces, take the opportunity to customise your jewellery with a birthstone or gemstone that speaks to you, creating a bespoke, timeless addition to your collection.

Opening 11th April

Gertrude Street, Fitzroy

iKOU Lands in Melbourne: Luxe Wellness Arrives at Melbourne Central

Cult wellness brand iKOU has arrived in Melbourne, unveiling its first-ever store in Melbourne Central—and trust us, it’s a sensory dream. From its Blue Mountains origins to spa-status royalty (think: Wolgan Valley’s One & Only, Park Hyatt Sydney), iKOU is all about luxe, organic self-care. Expect signature skincare, dreamy aromatherapy, and chic home fragrances in an immersive, feel-good space. Now part of Adore Beauty Group, this flagship is just the beginning—so stay tuned, because the wellness glow-up is real.

Melbourne Central, corner of LaTrobe and Swanston Streets, Melbourne

Adore Beauty Opens Second Store in Melbourne

Aussie beauty giant, Adore Beauty, has opened its second brick-and-mortar store, this time in Melbourne’s West. Opening merely five weeks after its first store in Westfield Southland, this second opening establishes Adore Beauty as a mainstay in the retail shopping space.

The Watergardens Shopping Centre store will be the retailer’s first to offer in-store treatments and dermal therapists on hand to provide expert advice and treatments for customers. There will be a state-of-the-art OBSERV 520x skin analysis system for customers to receive skin analysis and discover their skin’s concerns, needs, and treatments to best solve their issues. In the private treatment room, customers can experience free skin consultations, with a dermal therapist, LED light therapy, skin analysis and facials, with the cost of the treatment redeemable on product. So, in girl math, is that free products, or a free treatment? Either way, we’re sold!

399 Melton Highway, Taylors Lakes

Hommey Opens New Store in Fitzroy

Australian lifestyle brand Hommey has opened a gorgeous new store on Smith Street in Fitzroy. This store marks the third location for the brand, further cementing its presence in Melbourne’s thriving home and lifestyle scene. Located in the heart of Fitzroy, the new space embodies Hommey’s signature aesthetic—think soft, plush textures, warm neutral tones, and a modern yet inviting atmosphere. Shoppers can browse the brand’s coveted range of cushions, throws, iconic robes and home accessories, experiencing the luxurious comfort firsthand.

Designed with an immersive retail experience in mind, the new Hommey store is all about curating a comfortable, stylish home, which is reflected in the cosy atmosphere and displays of the store (we’re so tempted to have a snooze on the stunning bed display). Wander around and feel the fabrics featured in their cushions, sheets, robes and lifestyle products firsthand, and make your way over to the luxurious teal changerooms to try on your perfect pyjama set or robe of your dreams.

Whether you’re looking to refresh your home decor or discover the latest seasonal collections, this new location promises to be a must-visit for design lovers.

131 Smith Street, Fitzroy

Frank Green Opens First Ever Australian Store

Frank Green has entered Australia’s largest shopping capital in style, with a store made of over 1600 silver chrome reusable water bottles. The striking installation in Chadstone Shopping Centre is now home to the Australian lifestyle brand’s extensive range spanning drinkware, kitchenware, homewares, pet accessories and apparel. Enjoy on-the-spot monogramming for your purchases and a complimentary hydration station for on-the-go water refills. Plus, you’ll be able to bring in your old water bottles (any brand) to recycle in Frank Green’s ‘Sip Cycle’ program, which recycles the materials and repurposes them into new lifestyle products, committing to Frank Green’s ‘zero waste’ policy.

1341 Dandenong Road, Chadstone

Want to continue shopping ’til you drop? Take a look at these stylish handbags, cosy knits, and if you’re looking to do up your bedroom, the best mattresses on the market right now.