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The Local Brand Bringing Colour to Capsule Wardrobes
Not all capsule wardrobes are built on beige knits and black trousers.
The best wardrobes aren’t built around trends; they’re built around repeat wears. Pieces that make getting dressed feel easy, whether you’re heading to brunch, tackling the school run or slipping out for an impromptu dinner date. But just because you’re prioritising versatility doesn’t mean you have to submit to fifty shades of beige.
For me, great style is equal parts comfort and character: natural fibres, thoughtful tailoring and enough colour, texture and personality to keep things interesting.
JAG has long mastered that formula. The Australian label has quietly become a favourite among stylish women for its elevated take on everyday dressing, pairing timeless silhouettes with personality-rich shades, tactile fabrics and modern details that feel current without chasing trends. The result is a collection of wardrobe staples designed to be worn, loved and repeated, from elevated knitwear to classic denim in hues that stand out without overwhelming.
We’ve rounded up the JAG pieces we’ll be reaching for all winter long. Highlights include a striped mohair knit vest that brings a welcome lift to grey-day dressing, alongside a rich chocolate leather bomber and matching A-line skirt crafted from 100% leather (something that’s proving increasingly difficult to find in a sea of PU styles).
JAG Lily Vest
JAG Lily Fluffy Knit Cardigan
JAG Celina Henley Top
JAG Loe Mid Rise Jean
JAG Leather Bomber
JAG Leather Mini Skirt
JAG Lily Crew Sweater
JAG Orla Contrast Knit Pant
JAG Loe Denim Shacket
JAG Loe Mid Rise Jean
JAG Ophelia Suede Bomber
JAG Lou Zip Knit Jacket
JAG Lily V Neck Knit
JAG Loe Mid Rise Jean
Loved this summer fashion edit? Check out more of our on-sale picks at The Iconic or take a look at the stylish work bags we’re eyeing right now.
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