Feel Festive at QV: Where Art, Style and Surprise Shape the Season

This article was produced in partnership with QV Melbourne to showcase its seasonal program and new mystery-gifting experience.

Get into the festive spirit at QV Melbourne this season with its inaugural city-centre Christmas experience, running from December through to 6th January. QV Square has been transformed into an immersive destination featuring an 11-metre festive sculpture constructed from blush-pink scaffolding, glowing neon lighting and oversized suspended baubles. The installation offers the perfect spot for visitors to capture festive snaps with friends and family, creating a contemporary landmark in the heart of the city. 

By day, the sculpture is a pastel architectural statement. By night, it transforms into a luminous meeting point, equal parts landmark and photo moment. It is free to explore throughout the Christmas period and serves as a convenient meeting point for anyone spending time at the CBD’s most creative shopping and dining precinct.

The atmosphere continues through QV’s dining, shopping and entertainment offerings. Come early for a relaxed bite, return at dusk for dinner under the lights or make a night of roaming open-air dining, sneaker drops and festive treats. QV Melbourne encourages visitors to slow down, explore and uncover something new.

Qris Qringle: QV Melbourne’s Mystery-Gifting Activation

12th to 21st December, from 4pm daily, QV Square

This December, QV Melbourne introduces Qris Qringle, a first-time mystery-gifting activation that offers shoppers the chance to unwrap exclusive prizes valued at up to $749.* Running daily from 4pm in QV Square, it adds a rewarding moment and a sense of anticipation to Christmas shopping at QV Melbourne.

With only 80 boxes available each day, the experience benefits those who arrive early, and daily prize reveals on @qvmelbourne make it easy to plan the perfect visit.

How It Works

Participation is easy: spend $100 or more at participating QV stores in one day, present your same-day receipts, join the QV E-List and select your mystery box.*

What’s Inside?

• Anine Bing Large Rio Tote
• A.P.C. Laure Tote and Vera Shoulder Bag
• Ganni Gradient Bou Bucket Mini Bag
• Jacquemus bucket hats
• July Carry-On with CaseSafe
• GHD Original Straighteners
• Hype DC sneakers from Nike, Puma, New Balance, adidas and Salomon
• Bassike Enzyme Logo Caps
• Foot Locker $200 gift cards
• Family passes to Archie Brothers, Hijinx Hotel and Strike Bowling

*Terms and conditions apply. Must spend $100 in one day and present same-day receipt(s) from participating retailers and subscribe to the QV E-List. Prizes are awarded to the first 80 eligible participants per day. Limit one entry per person per day. For full terms and conditions, visit qv.com.au.

Shop, Dine and Play at QV Melbourne

Beyond the gifting hub, QV’s open-air laneways carry an energy of their own. Each part of the precinct has its own personality, embracing the Christmas period with a mix of food, fashion, design and entertainment that encourages visitors to stay a little longer.

Artemis Lane is made for long lunches and early dinners, with restaurants offering generous menus suited to group catch-ups and easy, relaxed dining. The new QV Food Hall sets global flavours side by side, perfect for refuelling mid-shop or meeting a friend for a quick bite. And with Christmas in full swing, don’t miss Albert Coates Lane, QV’s fashion and lifestyle corridor lined with international and Australian designer brands, ideal for gifting and festive browsing.

Here, it’s easy to move from browsing to dining to unwinding without missing a beat. One moment you’re stepping into Hype DC for new-season sneakers; the next, you’re picking up a stocking filler, building your dream Yo-Chi combo or settling in for a glass of wine. These connected pockets and small, tucked-away corners make every visit feel like a mini city adventure.

Plan Your Visit

Christmas installation: Now through to 6th January
Qris Qringle: 12th to 21st December, from 4pm daily
Location: QV Square, QV Melbourne
Updates & prize reveals: Follow @qvmelbourne

Centrally located in the CBD and easily accessible via public transport, tram routes, bike paths and onsite parking, QV Melbourne has always been a destination where convenience meets style, and at this time of year, it becomes something more: a place where discovery comes naturally.

Plan your visit, enjoy the illuminated installation and wander through the precinct’s dining, shopping and entertainment offerings. Whether you’re picking up gifts, meeting friends or simply taking in the atmosphere, QV Melbourne brings a little brightness to every visit this Christmas.

Writer

Kelsey Harrington

5 December 2025

Kelsey Harrington is a Melbourne-based writer with a sharp eye for the city's ever-evolving food, wine, arts, and culture scene. Her journey into the creative industry took the scenic route—what started as a passion for capturing Melbourne’s energy through a camera lens led her to Sitchu, where she worked her way up to Melbourne Editor. With over four years in the industry, she’s all about uncovering the best places to eat, drink, and explore. Off the clock? You’ll find her diving into a platter of fresh oysters and crudo, gallery-hopping, or sipping an extra dirty martini while plotting her next adventure.