Like Mecca for Mums: The Memo Brings Its Baby Boutique to Perth

Mums-to-be, consider this your heads up: The Memo has officially opened its first Perth store inside Karrinyup Shopping Centre.

The cult Australian retailer has built a devoted following for taking the guesswork out of baby shopping, bringing together an edit of premium brands including Bugaboo, BabyBjörn, UPPAbaby and Joolz, alongside expert advice from staff who actually know their stuff.

Co-founded by Kate Casey and Phoebe Simmonds, who both have extensive backgrounds in fashion and beauty retail, including roles at Myer, Mecca and Benefit Cosmetics, The Memo has become a go-to for everything from prams and carriers to nursery essentials, hospital bags and gift registries.

But where traditional baby stores tend to focus on what the baby needs, The Memo takes a slightly different approach: helping parents navigate everything that comes with becoming one. Products are thoughtfully organised around key milestones, from pregnancy and birth to post-partum and beyond, with beautifully designed, tried-and-tested pieces that aim to make those first few months feel a little less overwhelming.

Not sure where to start? The brand’s curated lists break down all the essentials, giving first-time parents an easy place to begin without falling down the baby-shopping rabbit hole.

Now, Perth parents can get the full Memo experience IRL, with the new Karrinyup store offering pram test drives, baby carrier fittings, registry appointments and dedicated feeding rooms all under one roof. Think less overwhelming baby Bunnings, more beautifully designed boutique for figuring out what you actually need for life with a new baby.

Now that you’re up to speed on The Memo opening, check out these affordable Aussie prams or catch up on more of the latest Perth retail news.