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Subscribe The Female-Founded Fashion Brands Doing Australia Proud
Level up your wardrobe with the help of our favourite female-owned Aussie fashion brands.
From Kendall Jenner and Hailey Bieber to Dua Lipa and Bella Hadid, when the world’s most stylish stars need a showstopping ensemble, they come to us.
We’re spoilt for choice here in Australia, but when it comes to making a woman feel fabulous, no one can do it better than a fellow female. Smart, savvy and ever so chic, these female-owned Aussie fashion brands are guaranteed to have you looking and feeling your best.
Deiji Studios
Founded in Byron Bay by Juliette Harkness and Emma Nelson, Deiji Studios has carved out a cult following for its effortless approach to everyday dressing. The label is best known for its relaxed linen/cotton pieces and softly structured silhouettes that blur the line between sleepwear and daily wear. Rooted in the ethos of slow fashion, Deiji’s collections favours breathable natural fabrics, timeless cuts and neutral palettes made to be worn on repeat.
Luna Lane
Luna Lane is a female-led, Australian-owned fashion label that celebrates the wild and colourful female spirit. Each piece is created with ethical consideration at heart, and designed to be loved, and lived in. Luna Lane’s flowing, feminine pieces are full of life and can take you from the beach by day to a close-by cocktail bar at night. We’re obsessed with their lush lounge sets and cosy terry towelling line. There’s even something for your mini-me in the kid’s collection.
Muse the Label
Muse The Label brings a tender, thoughtfully crafted spirit to Melbourne style. Built by mother-daughter team Christine and Sarah, the label favours clear design, lovely textures and clothing shaped with genuine care. Pieces feel natural to wear: soft lines, relaxed structure and fabrics chosen with intention. Everything reflects a close, personal approach to making, from early sketches to the final fold of the garment. It’s local fashion with heart, grace and a gentle touch that stands out.
Deering
Founded by Melbourne entrepreneur and Triangl co-founder Erin Deering, Deering is a contemporary label centred on expressive, everyday wardrobe pieces. The brand blends tailored structure with striking silhouettes, offering elevated essentials in curated capsule drops. With a focus on personality-driven dressing and accessible luxury, Deering brings a confident, slightly rebellious energy to the Australian fashion landscape.
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BASSIKE
Whether it’s a crisp white tee or perfectly tailored pants, Sydney-based Bassike’s (pronounced “basic”) cool and casual threads are far from ordinary. Where sustainability and wearability meet, co-founders Deborah Sams and Mary Lou Ryan are big on everyday pieces that won’t just sit at the back of your wardrobe. A one-stop shop of everything from swimwear to outerwear, Bassike’s innovative interpterion of classic pieces will keep you turning heads from the beach to the coffee shop.
POSSE
An inspired evolution of classically feminine silhouettes, Posse does effortless chic like a boss. Taking a backseat to the fast-paced world of fashion, timeless elegance reigns supreme here. Inspired by the past and reconstructed for the now, founder Danielle Mulham’s sustainably stylish looks are designed to empower. From dreamy florals to slinky slips, you’ll find thoughtful pieces that will go the distance.
Mode Mischief Studios
Founded by Mia Zotos, Melbourne label Mode Mischief is heavily inspired by the ’90s. The result? Ultra cool, Pinterest-worthy outfits that will instantly make you feel as though you’re the main character in a movie. Mode Mischief is so iconic; their pieces have even been seen on the likes of Hailey Bieber, Tate McRae, and, recently, Emma Chamberlain, Pink Pantheress, and Australian social media influencer, Sophia Begg (@sophadophaa).
Drawing inspiration from femininity, this brand does small, conscious drops that you won’t neglect at the back of your wardrobe after wearing for one season. They are the kind of pieces that will forever be on rotation.
Anna Quan
Whether it’s a quality workwear piece that moves effortlessly from boardroom to bar, or a premium-designed day dress that can chameleon to fit any day occasion, an Anna Quan design is an investment piece that won’t fall apart after one wash cycle. While it sits at the premium end of the pricing spectrum, the luxe price tag reflects the exceptional quality.
Henne
Henne captures Melbourne’s talent for looking put-together without the performance. Clean lines, sharp fabrics and that south-side cool anchor a wardrobe built for women who like their pieces sleek, sculpted and quietly assured. Founded by sisters and friends Nadia Bartel, Michelle Ring, and Laura Broque, the label blends Nordic restraint with a touch of Italian flair, creating essentials that feel polished yet easy to wear. Each drop delivers confident silhouettes and refined staples that carry you from early coffee runs to late plans. Minimal, modern and endlessly versatile — it’s a formula this city adores.
Sir.
Founded in 204 by friends Nikki Campbell and Sophie Coote, Sir. epitomises contemporary Australian femininity through minimal silhouettes and fluid movement. Known for its silks, soft tailoring and coastal palette, this Sydney-based label brings a relaxed refinement to every occasion.
With Jéan
With Jéan is one Aussie label that continues to make serious waves, both in the fashion and swimwear scene. Known for their effortlessly cool, vintage-inspired pieces, the Sydney-born brand by best friends Sami Lorking-Tanner and Evangeline Titilas has become a go-to for fashion insiders who like their beachwear with a side of It-girl energy. Need proof? None other than Dua Lipa has been spotted wearing With Jéan’s ‘kinis.
Rebecca Vallance
If you need a fab frock for a special occasion, Rebecca Vallance is your girl! The much-loved Aussie designer has built her fashion empire on her glamorous and sophisticated designs that are both contemporary and timeless. Vallance draws inspiration from her travels around the world, and her collections often feature a mix of classic and modern silhouettes, bold prints, and feminine detailing.
Sister Studios
There’s an ease to Sister Studios that feels distinctly Melbourne. Alice and Emma met on a night out, began sewing for friends, and quietly built a label grounded in nostalgia and thoughtful design. Expect lace, gentle lines, and pieces that echo vintage favourites without replicating them.
With Harper Lu
Lucia Hanna and Cathie Burke are the creative minds behind cult-favourite label With Harper Lu. Loved for its painterly florals and sweeping maxi dresses, the brand blends resort sensibilities with vintage-leaning charm, reimagined through contemporary cuts and prints. There’s a gentle sustainability ethos, too: instead of rapid-fire drops, With Harper Lu focuses on thoughtful seasonal collections that remain on rotation. A label built for sun-drenched days, soft colour palettes and uncomplicated ease.
Nelson Made
Modern, minimal, and built to last, Nelson Made is doing things the right way. Weathering season after season thanks to top-notch processes and materials, sustainability isn’t just a buzzword but a state of mind. With 100% biodegradable and compostable shipping practices and tantalising textiles (which are typically recycled or organic), they’re as easy on your feet as they are on the environment.
S/W/F Boutique
A favourite of the sleek and chic, S/W/F Boutique is an everyday label with an edge. Drawing inspiration from the iconic fashions of the past, owner Desiree Deravi strikes the perfect balance of strong yet feminine. Clever tailoring, eye-catching prints, and wearable silhouettes are designed with busy babes in mind. Cool and casual with a touch of boho, their polished pieces will take you from day to night seamlessly.
Faithfull The Brand
There’s a reason Catherine the Princess of Wales loves this brand! If summer on the Amalfi coast had a dress code, this is it. Meeting on a trip to Bali, Faithfull co-founders Sarah-Jane Abrahams and Helle Them-Enger bonded over a shared love of fashion, style, and a curiosity to explore. From crisp co-ords to flirty florals, their playful pieces will have you looking like an off-duty influencer in no time.
Bec & Bridge
A favourite wardrobe staple among local and international celebs alike (including names such as Bambi Northwood-Blyth, Anna Robards and Kendall Jenner to name a few), Bec & Bridge is known for its sleek, sexy and modern designs, which feature bold colours, clean lines, and feminine silhouettes. Founded in 2003 by designers Bec Cooper and Bridget Yorston, this Sydney-based label has become one of the biggest stars in the Australian fashion scene.
Significant Other
Adelaide label Significant Other is designing clothes that’ll take you from ‘the beach to the bar’, favouring natural fibres and relaxed, flattering silhouettes that suit the modern Australian lifestyle. Spot subtle colourways, billowing satin cuts and vibrant prints that are endlessly versatile, as on point for lounging in the sun as they are for a classy evening soirée.
Worked your way through these fabulous female-owned Aussie fashion brands and looking for more shopping inspo? Right now we are all about chic jewellery and hardworking collagen powders.
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