The Best Clean Beauty Brands on the Market
Because shopping clean beauty products shouldn't be hard.

It’s been a while since the general population has been using ingredients like arsenic to bring a flush to the cheeks, but that’s not to say the ingredients used in some skin and beauty products today are completely safe.
With toxic filler ingredients used to cut costs or enhance pliability and synthetic fragrances used to lure shoppers in, shopping for skin and beauty products has become a bit of a minefield. But it’s not all doom and gloom.
An array of brands are doing their bit for us and the planet by putting in the research, sourcing top-notch ingredients and ensuring ethical production. The clean beauty movement is here and it’s here to stay. Hurrah! Read on for our favourite beauty brands that are keeping it clean.

Jojoba
Jojoba products are farm-to-bottle with all of this miracle crop grown sustainably at Beresford Farm. Their low-tox product range covers everything from cleanser to serum and is suitable for all skin types and ages. As for the jojoba itself, this golden liquid wax mimics the skins natural oils which allows it to penetrate deeply and effectively.
Sitchu Picks: Our 3 Favourite Jojoba Buys

Kora Organics
Miranda Kerr’s award-winning skincare line isn’t just a pretty face. Within the gorgeous vessels (which are either recycled, recyclable, refillable or biodegradable) you’ll find only organic, nourishing ingredients. Kora Organics certify their prods through Ecocert/COSMOS which is the most heavily regulated ingredient system in the world. You can rest assured pesticides, herbicides and toxic chemicals have no place in the Kora range.
Sitchu Picks: Our 3 Favourite Kora Organics Buys

Kora Organics Kakadu Plum Vitamin C Serum

Kora Organics Tumeric Glow Moisturiser

Kora Organics Noni Glow Face Oil

Merit
Best known for its minimalist makeup staples, Merit has extended its clean beauty philosophy into skincare — and the results are just as glowy. The Great Skin range includes a gentle Double Cleanse, a bi-phase Serum designed to boost glow and hydration, and a barrier-friendly Moisturiser, all formulated with sensitive skin in mind. Lightweight, vegan, and non-comedogenic, each product is designed to slot easily into a pared-back routine — perfect for all the lazy girls out there.
Sitchu Picks: Our 3 Favourite Merit Buys

Hub For Belle
This gorgeous Australian-made skincare and makeup line keeps things simple with a curated edit of staples packed with Australian natives. Born out of Founder Anna-Marie’s need for products suited to the Australian climate, Hub For Belle‘s products revolve around hydration and revitalisation without any added nasties.
Sitchu Picks: Our 3 Favourite Hub For Belle Buys

Hub For Belle Antioxidant Hydration Infused Concentrated Face Cream

Hub For Belle Hydrating Primer Serum

Hub For Belle Hyrda Glow Facial Oil

Imbibe
This Byron-based clean beauty brand utilises a team of microbiologists, chemists, and nutritionists to craft its effective products. They believe in beauty from the inside out so you’ll find plenty of ingestible products, too.
Sitchu Picks: Our 3 Favourite Imbibe Buys

Inika Organics
Inika Organics is a triple threat – the world’s first certified plastic-neutral makeup brand, their products are completely free of synthetics and 100% organic and, most importantly, they work!
We love that they’ve got you covered from oils and serums to sunscreen and makeup, making them an easy one-stop-shop. You can jump online to shop and know for sure that any of their products are good for you and the planet. Huge win!
Sitchu Picks: Our 3 Favourite Inika Buys

Inika Organic Soothing Gel Mask

Inika Cury Lash Mascara

Inika Organic Mineral Blush Puff Pot

Lük Beautifood
Our skin is our largest organ and Lük Beautifood believes it deserves only the best. Founded on the philosophy that what ingredients go on the lips or skin should be good enough to be eaten, the Lük range is toxin-free and packed with nutritious ingredients like avocado oil, cacao butter, marine collagen and pomegranate. As a brand, Lük is super transparent and has started the process towards becoming B-Corp certified. You can gather more details on their ethos and ingredients here.
Sitchu Picks:Our 2 Favourite Lük Beautifood Buys

100% Pure Cosmetics
100% Pure does the hard yards so you don’t have to. Their ingredients are meticulously researched with the resulting products being the purest available. Best of all, the range covers everything from skincare to fruit-pigmented makeup. They use natural pigmentation from fruit, vegetables and tea to tint their products, they never test on animals and they donate one bowl of dog food for every order placed. Enough said, right?
Sitchu Picks: Our 3 Favourite 100% Pure Buys

100% Pure Fruit Pigmented Ultra Lengthening Mascara

100% Pure Rose Micellar Cleansing Water

100% Pure Fruit Pigmented Blush

Senne Skin
Senne Skin is doing things a little differently by simplifying overcomplicated skincare routines with a curated range of gentle products. A go-to for sensitive skin, each product is devoid of nasties and fillers, instead packed with ingredients that soothe, calm, brighten and repair.
Sitchu Picks: Our 3 Favourite Senne Skin Buys

Senne Skin Calming Hydration Serum

Senne Skin Hydrating Moisturiser

Senne Skin Clearing Anti-Breakout Serum

Eye of Horus
With a background in developing organic Australian skincare for sensitive skin, Eye of Horus founder Holly Spierings turned her attention to colour cosmetics. Her plan? To offer thoughtfully created products that were clean, conscious and considered. It all began with a mascara designed for sensitive eyes, and now the brand has an impressive range of makeup from brows and face to lips and even skincare.
Sitchu Picks: Our 3 Favourite Eye of Horus Buys

Eye of Horus Bio Lip Elixir

Eye of Horus Liquid Define Liner

Eye of Horus Seven Seed Sacred Oil
If you’ve restocked your bathroom cabinet with these clean beauty buys and are keen to nourish the rest of your body, be sure to take a peek at our edits of heartwarming soups and supermarket snacks.
Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love, each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.