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Style News: Warehouse Sales, Beautiful Boutiques & What’s On in Sydney’s Fashion & Beauty Scene
Keep up-to date with the best warehouse sales in Sydney, new store openings, new releases, pop-ups and more.
Whether you’re a seasoned regular on the Sydney fashion & beauty scene or are a newcomer looking to explore the city’s vibrant style landscape, we’ve curated everything you need to stay in the know.
From the best warehouse sales in Sydney right now, to gorgeous new boutique openings, fun pop-up events, new collections and more. This is the news you need to know around town.
Style News: New Openings
Adore Beauty Is Finally Opening Its First Sydney Store
Sydneysiders, get excited — Australia’s beloved online beauty destination, Adore Beauty, is officially opening its first bricks-and-mortar store in the city this August. Setting up shop in the ever-buzzing Broadway Sydney Shopping Centre, the new location will offer a curated edit of cult-favourite brands across skincare, haircare, fragrance, wellness, and make-up.
Alongside shelves stacked with your go-to beauty staples (and new discoveries), the Sydney store will also feature a private treatment room for complimentary skin consultations with a dermal therapist, LED light therapy, facials, and more.
And yes — the Tim Tams that famously arrive with every online order? They’ll be handed out with in-store purchases too. Sweet!
This follows successful store openings in Melbourne earlier this year, with more doors set to open soon in Perth. With plans to launch over 25 locations nationwide in the next two years, Adore Beauty’s glow-up is well underway — and Sydney is next.
(S)MER Opens Its First Concept Store in Bondi Beach
Fragrance lovers, take note: (S)MER, the cult-favourite fragrance house known for its quietly emotive scents and minimalist sensibility, has opened its very first concept store in the heart of Bondi Beach — and it’s every bit as chic as you’d expect.
More than just a boutique, the new Roscoe Street space channels a sort of sensual minimalism — part coastal refuge, part olfactory gallery. At its centre, a monolithic plinth showcases the brand’s full collection — think creamy amber-laced Nuit Blanche, fresh and grounded Bois du Matin, and the cult-fave Canadian Tuxedo, a raw yet refined nod to leather boots and vintage denim. There are also candles, hand washes and vinyl records layered throughout, all designed to draw you deeper into (S)MER’s sensory world.
Monday to Sunday, 10am – 6pm
124A Roscoe Street, Bondi Beach NSW 2026
Stylerunner Opens Sydney Flagship Store
Blending fashion and fitness, Stylerunner opened a brand-new store at Westfield Sydney on May 22. Featuring the label’s signature mix of top tier sportswear and stylish fits from both homegrown and international brands, the 158-square-metre store has a sleek and feminine fit-out with pops of pastel and funky terrazzo tiling.
Of course, the store will be celebrating opening its doors on Thursday with the first 100 visitors scoring a complimentary gift bag valued up to $300 and featuring goodies from Brie Leon, Stanley, PUMA, P.E Nation and more. There’ll also be complimentary icy poles and a coffee cart to keep you caffeinated as you browse.
From Friday, May 23rd until Sunday, May 25th, there’ll also be a sneaker charm personalisation station, with free charms available with every purchase.
Open from 9:30am, Thursday May 22nd
Westfield Sydney
SABO Opens First Sydney Store
In excellent news for resort wear fanatics, SABO is opening their first Sydney store so you can finally shop IRL. With customers including Jennifer Lopez, Ariana Grande and Bella and Gigi Hadid, the brand has been a go-to for Mediterranean-style designs for 13 years now. SABO Bondi is the third physical location for co-founders and sisters-in-law Yiota Kouzoukas and Thessy Batsinilas.
“Sydney has always been at the heart of our SABO community. It’s where most of our Australian followers are based, and they’ve been asking for a Bondi store for years. Expanding here felt like the natural next step,” notes Kouzoukas on the new store. Along with plans to add further locations, 2025 will see Sabo build out a winter offering. Exciting times ahead!
Bondi Westfield
Style News: Designer Collabs
Your Reusable Woolies Bag Just Got An Anya Hindmarch Upgrade
British designer Anya Hindmarch is dropping her latest bag at none other than your local Woolies. While her designs have been loved by celebrities all over the world (and often cost a pretty penny), you can get your hands on a Hindmarch design for just $20.
Crafted completely from recycled materials and guaranteed to last for 10 years (yes, really), the newest kid on the block will make your supermarket trips that much kinder to the planet. And if the iconic Trader Joe’s reusable canvas bag is anything to go by, we’d make an educated guess that the chic Woolworths x Hindmarch Universal Bag is one that will last the test of time.
Available from Woolworths soon. Click here for more info.
Style News: Beauty
Headcase Hair’s John Pulitano’s The Texture Edit Haircut is a Game Changer
For those not in the know, John Pulitano is one of Australia’s leading hairstylists with an impressive career spanning fashion editorial to runway styling. With years of experience in creating naturally textured styles, John has just introduced a new cutting technique that is shaking up the hairdressing game.
So what’s the go? Pulitano’s textured cutting technique is exclusively available in two salons and begins with a personalised consultation. This determines an individual style that takes into account your face shape and hair texture for a lived-in, yet fashion forward look. Looks that move and flow and require little to no styling. It’s an intensive and personal process that Pulitano compares to a chef’s table.
At $750 a pop, the service doesn’t come cheap, but Pulitano’s expertise is well worth it. To make a booking or find our more, head on over here.
Dior Beauty Boutique Opens at Sydney Airport T2
Have you been to Sydney Airport lately? The shopping situation has levelled up big time—gone are the days where all you could buy was a cheesy tourist t-shirt or a neck pillow. Beauty buffs can now get their Dior fix with the iconic brand’s first domestic airport boutique. Located inside Termina 2 in the expansive Heinemann department store, this luxurious new addition offers travellers a curated selection of Dior’s iconic beauty products, elevating pre-flight shopping into an indulgent experience.
The boutique joins a stellar line-up of over 170 brands, including Jo Malone, YSL Beauty, and Gucci. Shoppers can also browse stylish fashion and accessories from Rebecca Vallance, Camilla, and Maison De Sabre, making Heinemann the ultimate destination for premium gifts and travel essentials or last-minute gifts.
Sydney Domestic Terminal 2
Style News: As Seen In…
Aussie Brand Alemais Spotted in White Lotus Season 3
Jacyln (played by Michelle Monaghan), is no stranger to an extravagant outfit, and when she stepped out in a gorgeous sundress in White Lotus Season 3 we had an inkling that this design was familiar—that’s because this floral mini dress was from none other than Australian brand, Alemais. The Silas Halter Mini Dress features bow detailing at the bust and waist, as well as an effortless tied halter neck, we’ll be adding this dress to cart and recreating this summer-loving look, immediately.
Kate (played by Leslie Bibb), was also seen in an Alemais ‘fit. The Yvette Cut-Out Midi Dress screams summer vacay and is the perfect colourful number for Leslie’s character in the show.
Style News: Celebrity Fashion
Channel Your Inner Taylor Swift With This Customisable Signet Ring
With Gigi Hadid gifting bestie Taylor Swift a custom signet ring (featuring an illustration of one of her cats, her fave number, album title and Travis Kelve’s jersey number, no less), we’re on the lookout for one of our own.
We’ve found the perfect piece in Argent Silversmith‘s Starry Night Signet in Gold, which can be fully personalised with your choice of gemstones or birthstones, as well as engraved on the inside with a special date, set of initials or meaningful words.
Sydney Sweeney spotted wearing the Le Specs ‘Love Train Sunglasses, $90
Actress Sydney Sweeney is a fan of local sunnies label Le Specs, spotted out and about wearing the Love Train in bright gold. Our love affair with the ’90s continues with metal frames having a major moment and these are the perfect pair to give your wardrobe an instant update.
Style News: New Releases
SHEIKE’s MIRAGE Collection
With a pallet of painted skies, pastel layers and fluid silhouettes, SHEIKE‘s newly launched MIRAGE collection redefines winter dressing with an airy, romantic twist. Say goodbye to the usual dark coat-and-knit routine — this season drifts into mint, pea green and lagoon blue, echoing nature’s softer moments at golden hour.
Subtle painterly prints like florals, checks and paisleys feel like a winter watercolour, merging daytime elegance with a whisper of evening drama. And the pieces themselves? Lightweight layers, delicate transparency and fluid movement — perfect for styling AM to PM without missing a beat. It’s the kind of winter edit that feels both dreamy and distinctly modern: practical warmth, with style dialled up to serene.
Elka Collective Autumn/Winter Collection
It’s time to master the art of effortless Autumn dressing, and Elka Collective’s new collection makes it seem like a breeze. From signature trench coats and lightweight layers, to timeless denim and thoroughly modern bomber jackets, the latest collection is anchored in a neutral palette and textured finishes that are perfectly transeasonal and on-trend.
Rebecca Vallance Debuts Denim Capsule Collection
This is denim, done differently… or rather, done the Rebecca Vallance way. The Australian designer has released a denim capsule collection for the first time ever, and the styles are as tailored, timeless and effortlessly chic as you’d expect.
In a range of fits and washes, and featuring sculptural dresses and timeless jackets, your denim wardrobe essentials just got a designer-level upgrade.
Form and Fold’s D+ Swim Range
This Melbourne-born swimwear label just gets better and better. Designed for D+ cup sizes, Form & Fold have just expanded their sizing range to include sizes 18 and 20.
As for designs, this drop we’re loving the new 90’s crop and 90’s staple that brings retro athletica to the big, busted girlies.
Nat’v Basics’ New Bright Hues
After the sell-out success of their Moss colourways in their iconic ribbed collection, sustainable intimates brand Nat’V Basics has introduced bright new colourways that are inspired by the beauty of the Australian landscape.
Crafted with the finest materials to ensure you feel as good as you look (trust us when we say this is one of the comfiest sets you’ll ever own!), the From Desert to Ocean collection features Cheeky G’s and Crops in earthy yet uplifting hues.
Found: Your New Favourite Bag
We’re big fans of Italian leather handbag brand Vestirsi and its newest release features the oh-so-gorgeous Bella Bordeaux 2-in-1 Convertible Backpack Tote. In an on-trend cherry hue, we’re already thinking about all the places we’ll be taking her, catch us carting our laptops around town in the super stylish tote. Our favourite part? It converts into a backpack for those days when you just want to go hands-free. The Bella tote can fit a 13″ laptop, while the Bella XL can fit a 16″ laptop. Available in various colourways to suit your taste.
Amber Sceats Kaia Collection
With a passion for art, travel, and architecture, Amber Sceats is celebrated for crafting abstract jewellery that feels like wearable art. Its latest collection, Kaia, features unexpected silhouettes and quality materials paired with crystal, pearl, and gold.
Sitchu Tip: Check out our edit of the best sunglass brands in Australia for more eyewear inspo.
Now that you’re up to date with everything that’s happening around town when it comes to fashion and have all of Sydney’s Warehouse Sales marked in your calendar, why not check out the Sitchu team’s favourite seasonal buys to curate your next online purchase.
Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love, each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.
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