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The rhode Products Our Editors Are Eyeing Off
It's hard to pick just one, but this is a good starting point.
After months of rumours, TikTok sleuthing and beauty lovers collectively manifesting, it’s finally official: rhode has landed in Australia and New Zealand.
When is rhode coming to Australia?
Hailey Bieber’s cult-favourite skincare brand has confirmed it will officially launch Down Under on February 12th, with the full rhode collection available to ship via rhodeskin.com from 6am AEDT. Even better? Rhode will also be partnering exclusively with MECCA, meaning those viral essentials will soon be just a store visit away.
Where can you shop rhode in Australia?
From launch day, rhode will be available to shop online at MECCA, as well as in-store at MECCA’s Bourke Street and George Street flagship locations. From February 13th, the range will roll out to most MECCA stores across Australia and New Zealand — officially ending the era of international shipping workarounds. This is also the date that Miss Bieber will be in Australia for Vogue’s Forces of Fashion talk, so we may get a few launch events with her, too!
The announcement confirms what many beauty fans had already suspected. In recent months, influencers hinted that a “very, very big brand” was on its way to MECCA, while Rhode’s signature products from the Pocket Blushes to Lip Peptide Treatments continued to dominate beauty feeds worldwide. Even Hailey Bieber’s own visit to Sydney earlier this year had us wondering if something big was brewing.
Rhode’s arrival comes as the brand continues its rapid global expansion following its acquisition by e.l.f. Beauty earlier this year. Since then, Rhode has been steadily entering new international markets, cementing its reputation as one of the most in-demand modern beauty brands right now.
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For Australian and New Zealand beauty lovers, the timing couldn’t be better. With summer skin in full swing, Rhode’s glow-boosting staples that give those dewy finishes are perfectly suited to warm-weather routines. We’re already dreaming of swiping those blushes on our cheeks and slathering ourselves in the barrier butter.
For now, clear some bathroom shelf space and set the countdown for February 12th!
What our editors are shopping from rhode:
Peptide Lip Shape in Press, $41
I love a good lip liner and have been desperate to try rhode’s peptide range. As always, there’s a lot of beautiful shades and it’s hard to pick just one, but my holy grail is a warm, pinky mauve which is exactly what Press is. Get this into my makeup bag pronto!
– Lucy, Sydney Editor
Peptide Glazing Fluid, $55
This is the add-to-cart, don’t overthink it, glow product. Lightweight and bouncy, it gives that glazed-doughnut finish without looking shiny or try-hard. I’ll use it when my skin needs to look expensive, rested and vaguely genetically blessed.
Pineapple Refresh Cleanser, $52
I want my skin to stay fresh, calm and very happy, so the next cleanser I’m buying is this. I was convinced it would be too active for daily use. Wrong. Pineapple enzymes gently exfoliate, green tea calms, and polyglutamic acid hydrates. The gel foams beautifully, removing makeup, SPF and poor decisions without stripping.
– Kelsey, Melbourne Editor
I’m new to Rhode, and while the Pocket Blush hasn’t hit my makeup bag yet, it’s sitting firmly at the top of my wish list. With a renewed mission to edit down my daily staples, the palm-sized cream stick feels like the ideal entry point. The shade range speaks directly to my warm neutrals-obsessed heart, with its buildable lip-and-cheek versatility sealing the deal.
– Lauren, Adelaide Editor
Which rhode products will be available in Australia?
Luckily for us, rhode’s entire range will be available to shop in Australia, including skincare, makeup and the coveted rhode phone cases.
Which rhode blush shades should you choose?
rhode is known for its generous shade range, which is amazing — but can make choosing just one a little tricky. The good news? All of the Pocket Blush shades are designed to be buildable and wearable, so there’s really no ‘wrong’ choice.
If you’re looking for something light and fresh for summer, Piggy is the palest and pinkest of the bunch, delivering a soft, just-pinched flush that works beautifully on bare skin. For a versatile everyday option, Sleepy Girl sits comfortably in the middle of the range, giving a muted, mauve-rose shade that adds warmth without overpowering. Want something bolder? Date Cake brings a rich, deeper berry tone that instantly elevates a look and works especially well for evenings, layered over foundation or just for an everyday wintry shade.
Our advice? Start with one then go back for more!
Is rhode suitable for sensitive skin?
rhode’s formulas are designed to be barrier-supportive and skin-friendly, making them a great option for sensitive or reactive skin types.
Is rhode vegan and cruelty-free?
Yep! rhode is vegan, cruelty-free and dermatologist-tested, with a strong focus on skin barrier health and gentle, effective formulations.
