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  • Sydney
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  • New in Beauty: The Skincare, Make Up & Hair Products Worth Trying in 2024

New in Beauty: The Skincare, Make Up & Hair Products Worth Trying in 2024

These are the best new products and trending beauty buys worth adding to your cart.

New Beauty Products 2024 Soul Aesthetix
Soul Aesthetix

Another day, another new beauty product to covet! Looking for the latest and greatest beauty buys to add to your routine? Look no further than our round-up of the best new and trending beauty buys.

From cutting-edge skincare innovations to the latest makeup must-haves, products to tame your mane and cult-buys you've seen on TikTok.

Shopping carts at the ready, because here are the new beauty products we're loving in 2024.

Smooch Body Ria Fine Fragrance Mist
Smooch Body

Smooch Body Ria Fine Fragrance Mist, $36

ICYMI, body mists are making a major beauty comeback in 2024. Smooch Body - who craft cruelty-free fragrances to boost confidence and self-esteem - has just released two brand new scents, guaranteed to get the feel-good vibes going and the compliments flowing. The juicy and addictive Ria is perfect for those always chasing the sun thanks to hints of mango and grapefruit, while Nikki is warm, feminine and elegant with notes of warm jasmine, bergamot and sandalwood. Try and choose a favourite, we dare you.

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O Cosmedics Smart Serum
O COSMEDICS

O COSMEDICS Smart Serum, $199

A breakthrough in anti-ageing technologies, O COSMEDICS' Smart Serum is a professional-strength formula featuring 12 clinical actives. The intelligent, multifaceted and rejuvenating serum helps to even out skin tone, stimulate optimum cell activity, reduce expression lines, increase skin firming and lifting, and rebalance compromised skin. Pair it with the game-changing Firming & Lifting Neck Serum for long-term skin tightening, firming and lifting.

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Koko&Kush The OG Set Refillable Hemp Skincare
Koko&Kush

Koko&Kush The OG Set, $253.80

This brand may just be the future of skincare. Using hemp as the hero ingredient, the products are sustainable and completely refillable, saving your skin and the environment in one fell swoop. The OG Set has everything you need to get started:  'A Daze Work' Cleanser, 'Bong Appétit' Serum, 'Nuggs & Kisses' Moisturiser and 'Pineapple Express' Powder to Paste Mask. Skincare that's fun and functional? Count us in.

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Murad Skincare Retinal ReSculpt Eye Lift Treatment
Murad Skincare

Murad Skincare Retinal ReSculpt Eye Lift Treatment, $138

This next-gen eye cream is known as "shapewear for under-eye bags", and for good reason. Thanks to a blend of retinal, gentian root extract and oat sugar extract, the cream reduces the appearance of deep-set lines and wrinkles, while visibly lifting and firming droopy, sagging lids. The reviews and results truly do speak for themselves.

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New Beauty Releases Go-To Skincare De-Crease Eye Serum
Go-To

Go-To Skincare De-Crease Eye Serum, $55

While Go-to founder Zoë Foster Blake always said she wouldn't make an eye cream, a Vitamin A eye serum is a whole different story. Customers begged for it, and it's finally here. A clinically proven eye serum for visible results, its star ingredient is retinal, a strong (but gentle) form of Vitamin A that helps improve signs of ageing around the eye, minimises the appearance of crow's feet wrinkles, all while improving skin firmness and skin smoothness around the eyes.

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Woman holding Tech Protect Serum from Tomorrow-Today Beauty
Tomorrow-Today Beauty

Tomorrow-Today Beauty Tech Protect™ Serum, $120

We invest in copious amounts of skincare to keep our skin young, fresh and healthy, but what we don't realise is how much damage blue light causes to our skin. After realising how much her job was aging her due to large chunks of her day spent sitting in front of a screen, founder of Tomorrow-Today beauty, Indianna Roehrich, got to work, attempting to find a solution. And that, she did. Enter Tech Protect™, a revolutionary serum that not only helps prevent blue light damage, but reverses it over time. This ultra-nourishing serum is a gamechanger.

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Bondi Boost Aloe Infused Flat Iron
Bondi Boost

Bondi Boost Aloe Infused Flat Iron, $180

A brand-new product from one of Australia's most beloved haircare brands, this Aloe-Infused Flat Iron goes above and above traditional stylers. Bondi Boost has infused Aloe Vera into the plates, to transform hair into sleek and smooth perfection while reducing frizz and adding shine. Heating up in just 90 seconds, there are also adjustable temperature settings so you can choose what works best for your strands.

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Soul Aesthetix Rejuvenate & Replenish Skin Care Duo
Soul Aesthetix

Soul Aesthetix Rejuvenate & Replenish Skin Care Duo, $69.95

A new brand making self-care regimes simple, Soul Aesthetix takes inspiration from key developing science and trends in Korean Beauty with a truly Aussie spin. Luxurious, efficacious, yet affordable, the brand focuses on "neurocosmetics" - aka the brain-skin connection that makes skincare a soul-soothing experience. 

Taking centre stage are their Hydrogel sheet masks that cool, soothe and hydrate the skin's sensory receptors. Working in tandem with the It Takes Two Gel Exfoliator, a powerful blend of AHAs and BHAs cleanse skin and enhance radiance, as the mask locks in moisture for an instant glow.

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L'Oréal Professionnel Absolut Repair Molecular range Rinse-off Serum
L'Oréal Professionnel

L'Oréal Professionnel Absolut Repair Molecular Rinse-off Serum, $68

Part of L’Oréal Professionnel's brand-new Absolut Repair Molecular range (which also includes a Shampoo and Leave-In Mask), this serum is powered by a patented scientific discovery to reconstruct hair structure and restore hair strength, elasticity and movement. Prepare to make 2024 your best hair year yet.

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Charlotte Tilbury Hollywood Beauty Icon Lipsticks
Charlotte Tilbury

Charlotte Tilbury Hollywood Beauty Icon Lipsticks, $54

Beloved by some of the most famous faces in the world - and beauty lovers everywhere - Charlotte Tilbury never fails to disappoint. A January surprise saw the iconic brand drop new lipsticks, inspired by old Hollywood glamour and beauty icons. Hailed as "star confidence in a tube", the collection features matte Hollywood Red lipsticks, satin Hollywood Pinks and matching Lip Cheat lip liners that are super flattering and flawless on every face.

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JSHealth 4-Step Vitamin Skincare System Mini Set
JSHealth

JSHealth 4-Step Vitamin Skincare System Mini Set, $34.99

Who doesn't love mini versions of their fave skincare set? Maintain glowing skin on the go with this four-step set that features JSHealth's beloved Balancing Vitamin Cleanser, Pro-Collagen Vitamin Serum, Luminous Vitamin Oil and Probiotic Vitamin Moisturiser... in travel-friendly sizes.

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Dermalogica
Dermalogica

Dermalogica Pro-Collagen Banking Serum, $152

A powerful new serum has entered the chat. This Pro-Collagen Banking Serum from skin experts Dermalogical helps promote, protect and preserve the skin's collagen. That means visibly plumper, more luminous skin that's also more hydrated (read: the look of fine lines is reduced well into the future).

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Ultra Violette Super Glow Drops SPF50
Ultra Violette

Ultra Violette Super Glow Drops SPF50, $45

The number one rule of SPF? Mixing other things in (like, say, makeup) is a big no-no. Until now. Beloved suncare-meets-skincare brand Ultra Violette has just released the makeup-sunscreen hybrid you've been waiting for with the new SPF50 Super Glow Drops. The Skinscreens - available in an illuminating and bronzing formula - have been specifically designed to perform as multi-purpose, customisable mixing drops while delivering SPF50 protection. 

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Status Quo skincare
Status Quo

Status Quo The Complete Set, $322

Breaking the beauty myth that active cosmeceuticals and sensitive skin don't mix, Status Quo is a science-led, results-driven ritual for all skin types. The Aussie-owned brand focuses on a simple three-step routine using active cosmeceutical ingredients and powerful plant extracts that target the signs of ageing, boost hydration and protect the skin barrier. 

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MUSE The Skin Company Butt Gloss
MUSE The Skin Company

MUSE The Skin Company Butt Gloss, $58

While not exactly new, we're counting this booty-perfecting serum among our December skincare staples. Targeting stretch marks, cellulite, bumps and dark spots, the serum leaves skin deeply moisturised and powdery smooth to the touch. Infused with a subtle Camellia and Mandarin scent, it's one serum worth slathering on this summer.

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biomiq beauty
biomiq

biomiq Skincare Acne Skincare Wipes, $59.99

Developed by some of Australia's leading scientists, biomiq is a new skincare range targeting acne-causing bacteria while improving the appearance of skin through a balanced skin microbiome.

There are two innovative new products to choose from: Acne Skincare Wipes, designed to control and reduce acne (and suitable for all skin types) and Acne Serum, which will help skin look healthy, fresh and rejuvenated while fighting to prevent breakouts. 

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Okkiyo
Okkiyo

Okkiyo Prioriteyes Mascara, $49.50 

If you've been searching high and low for a top-notch mascara crafted with sensitive eyes in mind - look no further. Ophthalmologist Dr Jacqueline Beltz is the brains behind this biz and was motivated to create something that people with sore, sensitive and dry eyes could use with confidence. A portion of profits also goes towards supporting Aboriginal eye health so scoring one of these genius tubes is a win-win! 

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Sundae Body
Sundae Body

Sundae Body Body Whip Moisturisers, $40

Promising to repair, replenish and hydrate, Sundae Body's new Body Whip Moisturisers will nourish your skin back to perfection. Inspired by our summer dessert of choice, ice cream, they are luscious and creamy with a fresh finish, and they come in four delicious (and fun!) variants: Perky Plum, Watermelon Whirl, Just Peachy, and Very Berry. Vegan and cruelty-free, they are enriched with the goodness of Rice Milk, Shea Butter, and invigorating Native Australian Botanicals, making them a must-have for keeping skin hydrated this summer.

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The Secret
The Secret

The Secret Cleansing Balm, $65

Elevate your self-care ritual with this buttery-soft cleansing balm that suits all skin types from The Secret. The luxurious balm-to-oil cleanser melts away makeup, sunscreen, and impurities, revealing a soft, calm, and hydrated complexion. Formulated with Camellia Oil, Emollients and Olive Squalene to hydrate, protect, and soothe the skin, it's a daily essential you won't want to go without. 

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Amika
Amika

amika Perk Up Dry Shampoo, $50

Viral haircare brand amika is finally hitting Aussie shores, with the collection of wash, care, and styling products available in Sephora (both in-store and online) from November 7.  With 11 collections created for every hair type, texture, and style, you're sure to find a new go-to - we love the best-selling perk up dry shampoo for an instant root refresh. 

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Skoop Skincare
Skoop Skincare

Skoop Skincare Skin Shield, $29.95

Promising a significantly-less-sweaty summer, Skoop is here to save the day. The new Australian skincare brand is tackling a major taboo and has devised genius products to combat two of our biggest warm weather grips: chafing and sweating. 

Sustainably made and science-backed, the Skin Shield is a revolutionary dry-touch, anti-chafe balm while Hand Hero is a nourishing antiperspirant hand cream. A no-stress (and no sweat) summer? Count us in.

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INTU WELLNESS
INTU WELLNESS

INTU WELLNESS Energy & Skin Radiance, $80

The cult wellness brand (founded by Anna Robards and Christie Whitehill) has just released two new super powders, revealing the secret to radiant skin. For those needing a bit of extra pep in their step, the Energy & Skin Radiance is a morning supplement that helps relieve symptoms of stress and supports cognitive function and skin hydration. They've also released a Gut & Skin Rejuvenation supplement to support healthy digestion, hair health, and skin rejuvenation. 

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Minenssey
Minenssey

Minenssey Skin Revival Plus Vegan Collagen Mask Set, $78

Science meets nature with this breakthrough mask set from beloved Australian skincare brand Minenssey. Including plant-based, award-winning, next-generation collagen (which has a 94.8% biosimilar molecular structure to human collagen), the set rejuvenates, lifts, and firms the skin. Each mask is also combined with rare Australian plant extracts, like flannel flower, snow flower, and Tasmanian pepperberry, for a truly elevated experience.

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Aspect Skincare
Aspect Skincare

Aspect Skincare Marine Youth Renewal Oil, $89

Intensely restorative yet exquisitely lightweight, Aspect's Marine Youth Renewal Oil is like food for the skin. With a powerful blend of triple bioactive algae extracts supercharged with antioxidants, hyaluronic acid, and replenishing essential fatty acids, it visibly firms and plumps the skin for a complexion that radiates health and vitality. 

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Holme Beauty The Loyal Lash Mascara & Loving Lash Mascara Duo, $69

The latest innovation from Australian beauty brand Holme Beauty, this lash-loving duo is your new everyday beauty staple. 

Vegan and biotin-infused, the Loving Lash Primer is designed to volumise lift, and lengthen lashes before mascara application. Crafted with an indigo pigment, the primer intensifies the colour of your mascara while strengthening and fortifying lashes. 

Follow it up with the Loyal Lash Mascara. 100% transfer-proof and vegan, the tubular mascara is a game-changer for anyone sick of smudges and clumps (aka all of us). It's designed to last through all of life's stresses, from hot yoga and hormonal tears right through to steamy dates.

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Sontse
Sontse

Sontse. Crystal Clear Face & Body Scrub, $34.95

From skin-loving, sunless tanning brand Sontse. comes a scrub that leaves skin smooth, silky, and even. Infused with Shea Butter, Vitamin E, and Aloe Vera, the Crystal Clear scrub hydrates and smooths skin, prepping your skin for the most flawless tan yet. 

With Mandarin Peel, Avocado Oil, and Vanilla Extract, it's suitable for use on the face and body so you can enjoy spot-, lump- and bump-free skin.

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Dyson
Dyson

Dyson Ceramic Pop Supersonic Hair Dryer ($649) & Airwrap Multi-Styler ($949)

The cute pop of colour our hair accessories need, Dyson has launched a bold combination of colours for two of its most beloved hair care tools. With hues of blush pink, ceramic topaz and ceramic patina in playful proportions, the release is inspired by the colour scheme of Dyson's first manufactured machine, the G-Force vacuum cleaner.

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Naked Tan Face Tan Mist
Naked Tan

Naked Tan Face Tan Mist, $18.95

For a sun-kissed (and sun-safe) glow, Naked Tan has added a new addition to its at-home tanning range: the Face Tan Mist.

A revolutionary contactless tanning experience, the user-friendly design means you can achieve a radiant glow without the mess. It's also infused with the cooling freshness of cucumber, and it's oil-free to it doesn't mess with your skin (or your lash extensions).

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Naked Sundays
Naked Sundays

Naked Sundays Lip Oil in Cherry Pie, $29.95

It's a good day when one of our favourite SPF beauty brands drops a new addition and right now, we're celebrating the release of Naked Sunday's new lip oil flavour - cherry pie. Hydrating, non-sticky and SPF50, your lips will score a lush cherry tint as well as protection from harsh rays. Score! 

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Eye of Horus Second Skin Foundation
Eye of Horus Second Skin Foundation

Eye of Horus Second Skin Foundation, $85

A soft focus liquid foundation with sun protection and a second skin finish, the new Eye of Horus Second Skin Foundation uses the benefits of actives to help achieve a smooth, buildable coverage with SPF25+ sun protection and a glowy finish that you guessed it, looks like a second skin. Enriched with a phytocomplex of botanicals, amino acids and ingredients, including Moringa, Abyssinian, Witch Hazel, Ectoin and Vitamin E to reduce the appearance of fine lines as well as brighten the complexion and provide lasting hydration.

Available in 4 optically blended shades; Fair/Light, Light/Medium, Warm/Medium and Deep/Tan, the formulation is suitable for all ages and skin types.

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Loving our roundup of the best new products in beauty? Check out the Australian beauty brands we're loving or the luxe hair masks keeping our locks luscious this season.

Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love, each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.

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