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Add to Cart: The Beauty Launches Catching Our Eye
These are the best new beauty products and trending buys worth adding to your cart.
A fresh year calls for fresh beauty obsessions. If you’re ready to update your routine with the newest, buzziest launches, you’re in the right place.
From next-gen skincare and makeup worth the hype to hair heroes and cult finds blowing up online, consider this your edit of what’s actually worth adding to cart. Ready to discover the beauty releases everyone will be talking about in 2026? Read on…
Alpha H Midnight Retinal Eye Cream, $124.95
Could this be the answer to looking like you’ve had eight hours when you absolutely have not? Alpha H certainly thinks so. Its new Midnight Retinal Eye Cream ($124.95) is designed to tackle some of the first signs of tired, aging eyes while you sleep, combining Encapsulated Retinal, an Algae Polysaccharides Complex and GABA to support cell turnover and leave the eye area feeling more lifted and hydrated.
We’re also loving the sound of its buttery soft consistency and the cooling ceramic applicator, which makes the whole around-the-eyes situation feel considerably more luxe.
After six weeks of use, trial participants reported that their eyes looked more awake, fine lines appeared softer, and the skin felt more hydrated and nourished. So while it can’t technically give you the eight hours of sleep you skipped, it might help fake the look.
The Midnight Retinal Eye Cream is available exclusively online from Alpha H and Mecca. There’s also a complimentary silk eye mask with Alpha H orders for a limited time.
Rare Beauty Rare Beginnings Eau De Parfum, $129
If your perfume shelf could use something a little sweeter, Rare Beauty has just the thing. Rare Beginnings is a fruity floral with juicy pear, gardenia, jasmine and creamy vanilla, designed to smell fresh at first before melting into something warmer and softer. We’re particularly into the new layering balms, which let you dial up the fruity or marshmallowy side depending on the mood. We love!
Bouf Grease Lightning Dry Shampoo, $29.95
Bouf is shaking up the dry shampoo aisle with a $29.95 formula designed to do away with the usual chalky residue. Grease Lightning is a lightweight liquid dry shampoo that sprays on, dries down quickly and refreshes oily roots without leaving that dreaded, telltale white cast or crunchy texture. It’s enriched with wheat protein and made for all hair types, making it a handy little post-gym, between-washes or ‘I have zero time to wash my hair before these plans’ essential.
Bon Elliot Hydrating Performance Serum, $220
If your skin has ever staged a full revolt against Vitamin C, redness, stinging, the works, this Australian-made serum was essentially designed with you in mind. Created by dermatologist Dr Bonnie Fergie, Bon Elliot’s Hydrating Performance Serum centres on its patent-pending AMBR Complex™, developed around microbiome, barrier and repair, alongside a microalgae-derived bioretinoid alternative and controlled-release AA2G Vitamin C to support luminosity, tone and elasticity without relying on traditional retinol or L-ascorbic acid.
Then comes the supporting cast: niacinamide, multi-weight hyaluronic acid, peptides, ectoin, squalane, panthenol and three ceramides, all folded into a silky, fragrance-free formula that feels beautiful on the skin. In an independent eight-week trial commissioned by the brand, hydration increased 51.1%, luminosity 25.9% and elasticity 14.3%, helping explain why this has become such an easy one-and-done step.
“My search was for evidence-based, high-performance formulas that prioritise precision over excess, are easy to use and that I look forward to wearing,” says Fergie.
“This is the serum that has me doing a double take at my own face after skincare. Two pumps and everything looks glassy, bouncy and well-rested, with enough glow that foundation starts feeling like unnecessary paperwork. The texture is gorgeous, my skin drinks it up, and with consistent use it feels softer, smoother and noticeably happier. I would happily take it from forehead to sternum if self-control allowed. At $220, it’s an investment, but 100% one I understand every single time I catch my reflection.”
Kelsey Harrington, Melbourne Editor
EstroRepair, $200
When premium prescription-based skincare brand The Secret come out with something new, you know it’s well-researched, well-tested and medically proven to deliver. EstroRepair is no different. The launch was two years in the making and introduces a game-changing new oestrogen active that’s never been used in Australian skincare.
After years of working with real women in the throes of perimenopause and menopause, founders Dr Clara Hurst and Dr Deb Cohen-Jones found that many of the concerns women were facing as they hit their 40s came down to oestrogen deficiency, not just ageing. This new launch addresses the hormonal shift head-on.
At the heart of the formula is estriol (E3), one of the body’s naturally occurring forms of oestrogen. The same one responsible for that “pregnancy glow”. Applied topically, it works by interacting with oestrogen receptors in the skin, helping support processes involved in collagen production, hydration, elasticity and barrier function. It’s paired with hyaluronic acid for hydration and barrier support, plus a nourishing base containing vitamins D and E. The active ingredients are then tailored to your individual skin needs.
Bottom line: if you’ve hit 40 and suddenly feel like your skin has changed the rules on you, this is well worth your attention.
Jojoba Intense Moisture Balm, $39.95
If your skin has been feeling a little lacklustre in the cooler season, this new launch needs to be on your radar. Aussie skincare heroes The Jojoba Company has just unveiled its new Jojoba Intense Moisture Balm, a rich, pore-friendly formula designed to deeply hydrate, soothe and support a compromised skin barrier.
Powered by its signature Wadi-Wadi jojoba, the balm blends clinically backed actives with nourishing botanical butters to deliver both instant relief and longer-term results. Think calmer, smoother, more resilient skin, with ingredients like ceramide-boosting complexes, calming calendula and K-beauty’s ever-popular Centella Asiatica working behind the scenes to boost collagen production.
Designed for face and body, it’s a comforting and surprisingly affordable option for when your skin needs a little extra TLC. You can pick it up on its own for $49.95 or grab it alongside their iconic Jojoba Boost Skin Barrier Support oil (RRP $39.95) in this lush $69.95 Skin Rescue Duo — the perfect gift, if you ask us!
Go-To Hair Range, From $45
After years of DMs begging for it, Go-To has finally moved into haircare with a three-step ritual built on the same skincare-first philosophy as the rest of the range. The Rapid Scalp Exfoliant clarifies pre-wash, Hair Hero tackles frizz and damage as both a treatment and styling oil, and the Very Luxe Hair Mask deep-conditions without the heavy afterfeel. Every formula is clinically proven to fight colour fade, so salon results actually stick around.
Prices start from $45, shop here.
L’Occitane Immortelle Reset Overnight Serum Sheet Mask, $29
For anyone running on coffee and four hours of sleep, this one’s worth knowing about. L’Occitane’s new sheet mask delivers a serious hydration hit in just 15 minutes, leaving skin looking plump and glowy without the required full eight hours of shut-eye. Consider it a reset button for your tired skin… we’re sold.
Shop here.
MERIT Clean Volume Mascara, $44
MERIT has dropped its first volumising mascara, and if clump-free, fluttery lashes are your thing, you’ll want one for yourself. Clean Volume pairs a petite precision brush with a lightweight tubing formula to build clean, defined volume that lasts for up to 16 hours without smudging or flaking (a big win). It’s available in a classic Black or soft Brown shade, and is designed to coat every lash (even the tiny ones) for a lifted, natural-looking finish. Jemima Kirke has just been revealed as the face for it, which just makes us even more sold.
Shop here.
Paula’s Choice 1% BHA Gentle Exfoliating Gel Toner, $54 & 4% BHA Advanced Exfoliating Serum Toner, $59
Paula’s Choice just expanded its iconic BHA franchise, and if you’ve ever found the 2% sitting between too gentle and too intense for your skin, this is the update you’ve been waiting for. The new 1% gel toner is the entry point. It’s clinically proven to unblock pores and smooth texture while staying gentle enough for sensitive and rosacea-prone skin, with allantoin, mushroom extract and prebiotics added in. On the other end, the 4% serum toner is for anyone who wants to go harder on congestion, enlarged pores and uneven texture. It’s the same rigorous formula DNA across the board, just calibrated to exactly where your skin is at. So good!
Shop here.
Tulita Kama, $290
One of our absolute favourite natural fragrance brands, Tulita, has just announced the launch of their newest scent. Kama is a salty-and-sweet blend that balances the Sacral Chakra, harmonising with passion and presence. Like all their fragrances, this bottle is infused with the energy of a crystal, this one Orange Carnelian, which represents creativity and vitality. The scent profile is giving seduction, “opening with a bright mixture of Neroli, Cucumber, Pink Pepper Seed and Bergamot, the scent settles into a lush heart of Ylang Ylang, Sheer Musk, Coconut, Rock Rose Oil and Cypress — before grounding into a finish of Vanilla, Australian Sandalwood, Patchouli, Cedarwood and Cardamom.”
The fragrance is set to launch on June 1, and in line with the brand’s commitment to sustainability, the first release is limited to 100 bottles. So if you’re looking for your new winter scent, don’t miss out.
Join the waitlist
OPI Trip To The Brite Side Collection, $25.95
It’s getting a little cold and dark, but fear not. OPI’s new Trip to the Brite Side collection is here to drag us out of the seasonal slump with 12 shades of electric, saturated colours that just scream tropical vacation. We’re talking bright yellows that evoke tropical waters and neons that belong on a beach somewhere – it’s basically impossible to be sad when your nails are this fun. The collection comes in long-wear Infinite Shine Lacquer plus four styles in xPRESS/ON for when you need a mood lift immediately. We’re very into this.
Shop here
Bouf Flouf Factor Growth Lash & Brow Serum, $29.95
If your lashes have been doing the bare minimum, it’s time to change that. Bouf’s new Flouf Factor Growth Lash & Brow Serum is a clinically tested, high-performance formula packed with peptides, prebiotics and Hemp Seed Oil to work with your natural growth cycle. What does that mean? Basically, it encourages longer, thicker, fluffier lashes and brows over time. The lightweight, non-greasy serum comes with a precision fine-tip applicator so application is a breeze, and after 8 weeks of clinical testing, 90% of users saw an increase in eyebrow hair density. Lashes that flutter harder and brows that actually frame your face? Yes please.
Shop here.
MECCA MAX Runway Red Lip Duo Set, $30
If there was ever a collab written in the stars, it’s this one. MECCA MAX (the brand that’s never met a bold colour it didn’t love) has partnered with Disney to launch Runway Red, a limited-edition lip duo timed to the release of The Devil Wears Prada 2. Inside the collectible gold case (embossed with the film’s iconic heels, naturally) you’ll find the Pout Pop Matte Lipstick in ‘Personal Brand’ and the Pout Pencil in ‘Stylish’. Together, they deliver the kind of perfectly defined, full-coverage crimson lip that means serious business. We love!
Shop here.
The Breakout Hack Body Wash, Body Lotion & Body Milk
The Breakout Hack built a cult following for tackling face breakouts, and now the body is getting the same treatment. The brand’s new body range features a Body Wash, Body Lotion and Body Milk. They’re each designed to calm, soothe and visibly improve acne-prone skin from the neck down. This is perfect for the gym girlies or anyone looking to give their body a little TLC!
Shop here.
Bangn Body Firming Cream Cleanser, $38
If your shower routine is due for an upgrade, Bangn Body’s latest launch is worth a go. The new Firming Cream Cleanser is a face-and-body multitasker designed to cleanse, hydrate and smooth in one easy step, all without harsh ingredients. Anyone who knows Bangn Body products know they always smell amazing, and this is no exception. It’s got that deliciously tropical scent with little beads that work to gently exfoliate and clean the skin while still giving a smooth, creamy finish. This is such a winner and definitely worth a spot on your shower shelf.
Shop here.
Aerre Close Quarters, $39
If you gravitate towards those soft, skin-like scents that feel more ‘you’ than perfume, then Close Quarters by Àerre is one to have on your radar. With notes of pink pepper and powdery iris, it’s warm and subtle but intriguing enough to make you do a double take.
As it wears, notes of ambrette and ambrox sit close to the skin, evolving slightly on everyone. The result? A modern, barely-there fragrance that’s less about making a statement and more about leaving a lasting impression.
Shop here.
Go-To Very Luxe, Starting from $20
Go-To is levelling up its skincare game with the launch of Very Luxe; a high-performance range designed to firm, plump and restore. Building on the cult-fave face cream, the new lineup introduces targeted treatments for lips, lifting and barrier repair, all packed with clinically backed ingredients. Think elevated, results-driven skincare that feels as good as it looks. We’re sold.
Shop here.
OPI I’m A Bubble Bunny, $18.99
OPI just made one of the internet’s favourite manicure hacks officially a real thing. After years of people layering two classic shades to get that chic milky-pink finish, the brand has bottled the blend into one single new polish called I’m A Bubble Bunny. This is the dreamy soft/sheer milky pink that everyone loves to achieve the clean girl aesthetic.
Naturally it’s already a big hit and we have a feeling it’ll be this season’s go-to shade.
Shop here.
Luna Bronze Self Tanning Milk, $39.95
There are plenty of tanning products out there, but not all of them feel nice on the skin. This one from Luna Bronze is a self-tanning milk made with hydrating ingredients like niacinamide and ceramides, so it leaves your skin feeling soft while giving a natural, sun-kissed glow.
Need more convincing? The queen herself (Hilary Duff) has been wearing the new product, with her makeup artist crediting the tanning milk for the singer’s luminous base. We’re sold!
Shop here.
DUA by Augustinus Bader
Dua Lipa has entered the skincare chat, and she’s teamed up with the brains behind Augustinus Bader to do it properly. DUA is a pared-back, three-step routine designed for everyday skin; think clean formulas, science-led results and zero unnecessary fluff. When Dua associates herself with anything you just know it’s going to be good, and this new line is no exception. It’s also the perfect entryway for anyone who’s been keen to try the iconic Augustinus Bader technology but has found the price point a little too steep.
The edit includes a gentle cleanser, a glow-boosting treatment and a do-it-all moisturiser, all built around a next-gen version of Bader’s cult technology. It’s skincare for busy days, late nights and everything in between, so naturally, we’re on board.
Shop here.
Ere Perez Cosmetics Almond Brow Pencil, $38
Ere Perez has quietly upgraded one of its cult classics, and brow lovers will want in. The Almond Brow Pencil now comes in three easy, wearable shades (expanding beyond its original warm brown to suit lighter blondes and deeper brunettes) all while keeping the clean, nourishing formula it’s known for. Lightweight, creamy and designed to look soft rather than sculpted, it fills and defines while conditioning brow hairs with almond oil, coconut oil and vitamin E. Consider it the kind of low-effort, high-payoff beauty essential that works with whatever brow phase you’re currently in.
Shop here.
ESMI Brightening 15% Vitamin C Serum, $65.00
Packed with hydrating ingredients, this clever little serum works to brighten and refresh your complexion, giving a natural glow that’s hard to ignore. Perfect for anyone looking to boost their skincare routine with a quick and visible pick-me-up.
Shop here.
Go-To Lip Glaze, $30
Go-To has just dropped Lip Glaze; a high-shine, do-it-all lip oil that finally treats lip care like skin care. Packed with nourishing oils, antioxidant-rich botanicals and SPF 30, it delivers a glossy finish while helping protect lips from daily sun damage. Available in Clear for a juicy, no-fuss shine or Pinky for a soft wash of colour with mineral protection, it’s designed to layer beautifully or wear solo.
Shop here.
Oribe Eternal Curls Collection
Oribe is putting curls front and centre with the launch of its reimagined Eternal Curls Collection. This is a luxe, performance-driven line designed to celebrate every texture from soft waves to tight coils. The expanded range spans cleansing, styling and finishing, with the new standout Eternal Curls Polish & Protect Oil delivering glossy definition, deep nourishment and frizz control thanks to a blend of botanical oils.
Shop here.
Augustinus Bader The Vitamin C Serum, $595
The latest addition to Augustinus Bader’s cult lineup is this Vitamin C Serum. Lightweight, non-irritating and powered by the brand’s signature TFC8® technology, the formula is designed to brighten, smooth and defend skin without the usual sting. With a blend of stable vitamin C and antioxidant-rich actives, it delivers a more even, radiant complexion, making it an easy yes for sensitive, sun-exposed or dull skin days.
Shop here.
Le Labo Violette 30, from $162
Le Labo has welcomed a new scent into its Classic Collection with the launch of VIOLETTE 30; a fragrance that leans into contrast, complexity and quiet confidence. Built around the elusive white violet, it layers green floral notes with soft white tea, grounded by cedarwood and guaiacwood for delicate yet memorable finish.
Shop here.
Loving our roundup of the best new products in beauty? Check out the Australian beauty brands we’re loving or the luxe hair masks keeping our locks luscious this season.
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