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This Erewhon-Style Eatery Is Turning Heads in Sydney’s CBD
It even has its own version of the viral Hailey Bieber smoothie
Sydney’s CBD has a new lunchtime darling, and it’s making waves for all the right reasons.
Feedwell, once known for its corporate catering expertise, has transformed its Pitt Street outpost into a wellness-forward café that’s drawing comparisons to LA’s cult-favourite Erewhon. With sleek interiors, a health-driven menu, and a now-viral smoothie, it’s fast becoming a grab-and-go staple for the city’s busy, health-conscious crowd.
From collagen-packed smoothies to gourmet pre-prepped bowls, Feedwell brings the beauty of fuss-free, feel-good food to the heart of the city. The space itself feels more like a boutique wellness studio than your average CBD café—think pared-back design, vibrant colours behind the counter, and food that’s as functional as it is photogenic.
At the centre of the hype is the Collagen Kiss smoothie. This pink-hued blend of strawberry, coconut milk, collagen peptides, and mango has taken TikTok by storm, with creators declaring it a near-perfect dupe for Erewhon’s $19 ($30 AUD) Hailey Bieber smoothie—but for less than half the price (just $12). It’s nutrient-packed, and importantly, so delicious.
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But the menu doesn’t stop at smoothies. Feedwell’s offering is designed with busy urbanites in mind, delivering nourishing options that are both satisfying and speedy. Popular picks include the Coconut Froyo Biscoff Boost Bowl, and a drool-worthy rotation of seasonal soups and fresh daily sandwiches.
For those on the move or ordering in, Feedwell also offers a curated range of pre-packaged meals and individually packed lunch boxes—perfect for team meetings, events, or simply ticking off your healthy weekday lunch without overthinking it. Vegan, vegetarian, dairy-free and gluten-free options are available across the board.
Sustainability is baked into the business model. Leftovers are donated daily through a partnership with OzHarvest, and the packaging is eco-conscious, part of the brand’s broader commitment to doing good while feeding well.
Whether you’re in between meetings or chasing your next smoothie fix, this chic new spot makes eating well in the city feel effortless—and just a little bit Californian.
Feedwell can be found at 56 Pitt Street, Sydney
Open Monday to Friday from 7am to 4pm
Loving this edit of Sydney’s take on LA’s viral grocer, Erewhon and keen to explore the food scene further? Click through for Sydney’s best brunches and our favourite new cafes in Sydney.
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