Subscribe 
Best Shops in Byron Bay: Fashion, Homewares and Where to Find Them
Next time you’re in the mood for a little shopping in style, check out the chic boutiques and best shops in Byron Bay.
The best shops in Byron Bay span homegrown fashion at Spell and Auguste The Label, considered leather and linen at St. Agni, sustainable knitwear at Nagnata, and globally sourced rugs at Tigmi Trading. With most clustered around Jonson Street in the town centre, Byron is perfect for a walkable afternoon of shopping.
Best Shops in Byron Bay: Fashion & Accessories
Auguste The Label
Channelling the town’s chill vibes, Auguste The Label are boho chic experts. Manufacturing in Indonesia, their airy designs lend themselves perfectly to warmer climates. Vintage-inspired with a distinctly feminine edge, Auguste’s updated take on iconic fashions of the past is made from consciously sourced natural fibres that are actively replenished upon use.
Proudly members of 1% For The Planet since 2016, a portion of every sale is donated to help fund a diverse range of environmental organisations.
Suburb: Byron Bay
Price Guide: Splurge
Best For: Fashion, Shopping, Solo treat
St. Agni
Adored for its hand-woven leather footwear, St. Agni has fast become a favourite of the sleek and chic. Sitting somewhere between contemporary and nonchalant, Laura and Matt Fells set out to create pieces they couldn’t find — functional, refined, and suitable for the everyday.
Adopting a “less is more” approach with both eyes on the environment, St Agni favours timeless silhouettes and natural fabrications (think linen and vegan-tanned leather) that carry over from season to season.
Suburb: Byron Bay
Price Guide: Splurge
Best For: Fashion, Shopping, Gifting
Island Luxe
Island Luxe offers a curated edit of high-quality fashion, jewellery, fragrance, accessories and homeware finds. Embracing more of a Melbourne aesthetic with its treasure trove of interesting goodies — think lots of leather, dark textures and truly unique locally-made jewellery items — this is the kind of place you’ll find lifetime items to love forever.
Suburb: Byron Bay
Price Guide: Splurge
Best For: Fashion, Shopping, Gifting
Rowie The Label
A love letter to Byron Bay’s free-spirited essence, founder and designer Rowie Moore’s subtle, handcrafted clothes were an instant success with locals.
From selling her handmade pieces at the local markets to taking up a more permanent residence on Marvell Street, Rowie is loved for their feminine silhouettes and delicate detailing, with effortlessly wearable pieces across ready-to-wear, swim and accessories.
Within their range, you can expect versatile palettes as well as a touch of whimsy, created through the artful use of texture and construction techniques.
Suburb: Byron Bay
Price Guide: Mid-range
Best For: Fashion, Shopping, Gifting
Zulu & Zephyr
Zulu & Zephyr excel at crafting high-quality staple pieces. The Byron concept store is a great place to get a sense of their range and to soak up the luxe textures IRL. If you need a new pair of swimmers to flaunt, this is where you’ll find them!
Suburb: Byron Bay
Price Guide: Splurge
Best For: Fashion, Shopping, Gifting
Mister Zimi
For seriously bright and fun resort-inspired pieces, head on in to Mister Zimi. They’ve got the dopamine dressers amongst us sorted. This carbon-neutral brand is big on celebrating the best bits of being on holiday, which, in our opinion, always involves an extra fun new outfit, too.
Suburb: Byron Bay
Price Guide: Splurge
Best For: Fashion, Shopping, Gifting
SPELL
Female-owned label SPELL’s fabulously feminine designs are a staple in this part of Australia.
Bold, bright, and beautifully boho, their signature prints and all-encompassing styles will take you from the beach to the bar effortlessly.
In each collection, you’ll find a spirited mix of dreamy resort pieces, relaxed wardrobe essentials, and occasion wear that champions the feminine spirit.
Suburb: Byron Bay
Price Guide: Splurge
Best For: Fashion, Shopping, Special occasion
Nagnata
If you’re due some luxe new leggings or some fashion-forward staples, head to Nagnata. These sustainable threads blend fashion and workout wear to craft garments you’ll be able to take from the gym to the bar. Their signature knitwear aesthetic is timeless and seasonless. Head to their flagship store to immerse yourself in this cutting-edge brand.
Suburb: Byron Bay
Price Guide: Splurge
Best For: Fashion, Shopping, Activewear
Best Shops in Byron Bay: Homewares & Interiors
TIGMI
Meaning ‘my home’ in Berber dialect, TIGMI is all about timeless design, professional craftsmanship and inspired collections.
Make your way through the dreamy Byron Bay store to discover hand-selected art pieces and unique homewares, all found by owner Danielle McEwan on her global trips in search of one-of-a-kind pieces.
Suburb: Byron Bay
Price Guide: Splurge
Best For: Shopping, Homewares, Interiors
The Flower Bar Co
The brilliant sculptural masterpieces from this female-owned and run luxury florist are true showstoppers. Expect a glorious scent to be emanating from their shop and a haven of expertly curated homewares, boutique beauty products and, of course, the gorgeous fresh blooms.
Suburb: Bangalow
Price Guide: Mid-range
Best For: Shopping, Interiors, Gifting
Habitat Collective
An all-encompassing art and industrial estate brought to life through the collaboration of local designers and artisans, Habitat Collective showcases ethically and sustainably crafted goods and wares from around the hinterland.
Plush cushions, wall art and elegant furniture are all on show and will undoubtedly be the root of any new revamping inspiration you set your mind to. From homewares to fashion and jewellery, there will be no buyer’s remorse here as 100% of the profits are donated to support the area’s homeless community.
Suburb: Byron Bay
Price Guide: Mid-range
Best For: Shopping, Interiors, Homewares
Marr-Kett
Byron Bay is bursting at the seams with gorgeous homeware stores, but Marr-Kett is one of our enduring favourites.
This store specialises in vintage and custom-made Moroccan rugs, as well as artisan-made homewares, sourced both locally and globally.
Suburb: Byron Bay
Price Guide: Splurge
Best For: Shopping, Interiors, Homewares
Need To Know: Just in case you can’t fit that coveted rug in the car or in your suitcase, you can always make your purchase through their website and meet your one-of-a-kind rug at home.
FAQs About the Best Shops in Byron Bay
Byron Bay is home to some of Australia’s most-loved boutiques and homewares stores. For fashion, standouts include Auguste The Label, St. Agni, Rowie The Label, Spell, Zulu & Zephyr, Mister Zimi and activewear label Nagnata. For interiors, Tigmi Trading, Habitat Collective and Marr-Kett lead the pack with globally sourced rugs, art and homewares. Most sit around the town centre near Jonson Street, making it easy to shop on foot. Nearby Bangalow adds The Flower Bar Co for blooms and beauty finds.
The heart of Byron Bay’s shopping scene is the town centre, with Jonson Street a natural starting point. From there you can weave through the surrounding streets, nipping between clothing boutiques and homewares stores as you go. Fletcher Street is home to homewares favourite Marr-Kett, while Marvell Street houses Rowie The Label. It’s a compact, walkable precinct, so you can easily cover the best shops in a single afternoon. For florals and beauty, it’s worth venturing to nearby Bangalow to visit The Flower Bar Co.
For homewares and interiors, Tigmi Trading is a Byron Bay institution, stocking hand-selected art and one-of-a-kind pieces sourced globally by owner Danielle McEwan. Marr-Kett, on Fletcher Street, specialises in vintage and custom-made Moroccan rugs alongside artisan homewares. Habitat Collective showcases ethically crafted cushions, wall art and furniture from local designers and artisans, with all profits donated to support the area’s homeless community. In Bangalow, The Flower Bar Co pairs sculptural florals with curated homewares and boutique beauty products, making it a lovely one-stop interiors and gifting destination.
Yes, sustainability runs deep through Byron Bay’s retail scene. Auguste The Label uses consciously sourced natural fibres and has been a member of 1% For The Planet since 2016, donating a portion of every sale to environmental organisations. St. Agni favours natural fabrications like linen and vegan-tanned leather, while Nagnata crafts sustainable knitwear designed to last. Mister Zimi is a carbon-neutral brand, and Habitat Collective donates 100% of its profits to support the local homeless community.
Byron Bay’s fashion boutiques capture the town’s relaxed, boho-chic spirit. Auguste The Label and Spell lead the way with feminine, print-heavy designs, while St. Agni brings a pared-back, contemporary edge through hand-woven leather footwear. Rowie The Label offers handcrafted, effortlessly wearable pieces, and Zulu & Zephyr is the go-to for luxe swimwear and staples. For bright, resort-inspired dressing, head to Mister Zimi, and for fashion-forward activewear, Nagnata’s signature knitwear blends gym and street. Most cluster around the town centre, making them easy to browse in one outing.
Worked your way through the best shops in Byron Bay and looking for more things to do around town? Take a peek at our ultimate guide of things to do in Byron Bay, alongside our full edit of the best restaurants in Byron Bay.
