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Subscribe The Best Online Sales: Fashion & Beauty
Shop smarter not harder, with major discounts across The Iconic, Bec + Bridge, Bassike and more.
One look at your crowded inbox will tell you there’s always an online sale on somewhere. The real challenge is knowing which ones are actually worth your time.
Navigating today’s best online sales takes dedication and a special kind of strength. Don’t let the discounts, micro trends and endless tabs distract you. This is about shopping with intention. Because the feeling of getting that luxe winter coat you wishlisted two months ago or your favourite capsule wardrobe staples at 40% off? It’s pretty hard to beat.
While big sales days still have their place, these days you can pick up steals year-round if you know where to look.
One word of warning: if you fall in love, move fast. The best deals are fleeting.
Best Sales: Beauty
Rejuvas
The deal: 25% off their most-loved ABC Serum (discount automatically applied at checkout)
Rejuvas were not messing around when they developed their iconic ABC formula. Made with powerful Vitamin A, B3 & C technology, the single multi-active serum features over 30 ingredients designed to simplify your skincare routines. The result? Visibly smoother, more refined skin, minus the peeling and irritation that comes with some retinol-based products. Your 2026 glow-up starts here.
Shark FlexStyle
The deal: 25% off
For sleek hair styling minus the heat damage (and Dyson price tag), the Shark FlexStyle has your back. Beloved by it-girls like Sofia Richie Grainge and professional hair stylists alike, and currently only $299.
Sephora
The deal: 30-50% off select items
Save big on hair, skin and beauty brands like Milk Makeup, Fenty Beauty, Maison Louis Marie, Rare Beauty, GHD, BANGN BODY, OUAI and so many more, including affordable bundles perfect for all your upcoming holidays.
Best Sales: Fashion
Bec + Bridge
The deal: Nothing over $200 summer sale – up to 70% off
The epitome of effortless Aussie cool, Bec + Bridge is one of our all-time favourite Australian labels for wardobe staples, event dressing and everything in between. Their mammoth summer sale section is brimming with summer-ready pieces ready to elevate your everyday, all under $200!
Shop the full Bec + Bridge sale here
Bassike
The deal: Up to 50% off
For quality basics with unique design details, Bassike cannot be beat. These are the kind of long-lasting, wardrobe workhorses that have people asking, “Where did you get that?” every time you leave the house. And with up to 50%, the cost per wear (and per compliment) number is looking mighty fine.
Shop the full Bassike sale here
The Iconic
The deal: Up to 60% off in the Boxing Day sale & up to 30% off in the Season Finale sale
The Iconic is basically the Uber of online shopping, offering a seamless shopping experience, fast and free delivery (and returns) and an ever-growing roster of top brands from clothing and accessories to beauty and skincare. They also know their way around a good sale, and the Boxing Day edit does not disappoint.
Shop the full Iconic sale here
JAG
The deal: 25-50% off almost everything
Best known for its easy-wearing pieces in natural fabrics, JAG hits the sweet spot between everyday ease and head-turning style.
Saba
The deal: 20-50% off almost everything
Saba is a forever go-to for elegant corporate style and event season dressing.
Oroton
The deal: Up to 50% off select styles from 24th of December
Now that you’ve caught up on the best online sales across fashion and beauty, scope out the Australian fashion labels keeping our capsule wardrobe afloat and the bold summer colours currently fueling our dopamine dressing obsession.
We hope you like the products we recommend on Sitchu. Our editors select each on independently. Sitchu may receive an affiliate commission when you follow some links.
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