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The Perth Fashion Labels Cool Girls Have Bookmarked
Tired of looking like everyone else? These small Perth fashion brands are the key.
Perth’s fashion scene is anything but boring. From stunning boutiques to cutting-edge designers, the city is home to a vibrant mix of stylish hotspots that cater to every aesthetic. Whether you’re striving to achieve the perfect capsule wardrobe through timeless and durable pieces or you’re looking for something that’ll help you stand out and make a statement at your next event, these local brands have you sorted.
Get out your credit card and get ready to do some damage, because these are the best designers and fashion brands in Perth.
Blanch Wear
If you’re on the saturated side of TikTok’s fashion algorithm, chances are you’ve stumbled across Blanch Wear. The Perth-based brand has quickly become a go-to for bright, colour-blocked pieces that are both bold and incredibly easy to style thanks to its flattering Y2K-style silhouettes. We particularly love the brand’s unique ‘World of Colour’ mentality, which introduces natural-occurring colour stories through each drop, no neutrals needed. Plus, the brand’s commitment to natural fibres and low waste production makes it even easier to add these pieces to cart.
Dyspnea
Founded in 2013 by designers Jameen Zalfen and Rachel Motteram after bonding in TAFE, Dyspnea is a whole lot of glitz and glamour. This brand is all about sustainability and inclusivity, with sizes ranging from extra small to five extra large, along with pieces being made to order and hand-beaded in Indonesia. From shaggy shrugs to dainty slip dresses, Dyspnea’s designs are a dreamy fusion of femininity and edge, dripping in intricate embellishments and eye-catching textures. The brand’s signature aesthetic (think pastel hues, shimmering fabrics, and playful silhouettes) has made it a cult favourite among fashion lovers who aren’t afraid to stand out…like Abbie Chatfield, Carmen Assopardi (@zigs_mum), Shayley Carter (@wolfshayley) and even Lizzo, who’s worn the brand’s glimmering flares on stage.
Sara Fox
Founded by Sara Fox Smith and Brie Langley, Sara Fox is your go-to for luxury resort wear with a minimalist edge. Everything is designed with their customers in mind, from the lush fabrications (think breathable cottons, eco-certified cupro, and soft silks) to the super-wearable designs. It’s elevated capsule dressing meets holiday allure. The kind of effortless pieces you buy once and wear for seasons to come.
Nisí
Nisí (meaning ‘island’ in Greek) is the bold, new-wave surf brand from West Aussie, Amelia Eftos. Worn by the likes of Abbie Chatfield, her bright, energetic designs take cues from mid-century modern art and island life — providing a refreshing break from the boho beach aesthetic. Think large graphic polka dots, electric colours and unique fits. Not only do these eye-catching fits look good, but they’re also sustainable and designed for in-water performance. Truly, chefs kiss.
Mountain & Moon
Founded and designed by Perth friends Audrey and Ashton, Mountain & Moon is Perth’s home of confident, can’t ignore, statement jewellery. From dazzling oversized earrings to chunky rings and sculptural pendants, everything is designed in-house, drawing inspiration from their own adventures. The result is a refreshingly unique aesthetic that cool girls can’t get enough of, including icons like Dua Lipa, Halsy, Em Davies and Rowi Singh. The velvet-clad Mount Hawthorn flagship also happens to be the dreamiest boutique in all of Perth.
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Poppy Lissiman
You know the name, and if you don’t, you’ve definitely seen the bags. Poppy Lissiman turned the humble baguette bag into a viral phenomenon, splashing the streets with electric blues, deep greens, and eye-popping oranges. Y2K nostalgia runs deep here — think chunky hardware, exaggerated silhouettes, and a fearless clash of colour. But it’s not just about aesthetics. Poppy Lissiman’s bags, eyewear, and accessories strike that elusive balance between function and fashion, proving that a cult-favourite label can be both practical and wildly individual. No wonder big names like Beyonce, Justin Bieber, Bella Hadid, and Paris Hilton have all been spotted in the goods.
Knitwit the Label
This mother and daughter duo brand is one to watch. Knitwit the Label is girly, fun and all about embracing femininity. The pieces are handmade with love in Perth, with styles ranging from cutesy polka dot sets to bold sheer lace numbers. Each design embodies a playful yet sophisticated charm, making it perfect for those who love to mix flirty textures with vintage-inspired silhouettes. With a focus on slow fashion and craftsmanship, Knitwit the Label creates unique, limited-run pieces that celebrate individuality and self-expression.
Sweet Bitter
Sweet Bitter has got to be one is the most adorable local designers in Perth. Cutesy, girly and ultra-feminine, this brand is all about embracing softness and girlhood. Founder Annelise Cavenoni grew up watching her nonna sew, and followed in her footsteps after graduating high school. Sweet Bitter embraces the unique quirks and whimsical details that make each piece feel one-of-a-kind. Delicate bows, ruffles, and dreamy pastel hues define the brand’s signature aesthetic, celebrating nostalgia and modern femininity in equal measure.
Kristin Magrit
Kristin Magrit was born in 2017 with the mission of creating beautiful yet wearable clothes. Sustainability is at the forefront of this local Perth designer, with the aim to make timeless pieces that are built to last and can be worn for years on end. Each garment is crafted with care using natural fibers, ethical production methods, and a commitment to slow fashion. Kristin Magrit’s designs blend minimalism with effortless elegance, featuring neutral tones, clean silhouettes, and a focus on quality over quantity. This brand is perfect for those who appreciate thoughtful, sustainable fashion that transcends fleeting trends.
MAN-TLE
For those who favour quiet luxury over loud trends, MAN-TLE is a revelation. Rooted in Japanese textile traditions, this Perth label crafts garments designed to evolve with the wearer. Durability is paramount — expect heavyweight fabrics, precision tailoring, and hardware that stands the test of time. This is slow fashion in its purest form: considered, functional, and deeply personal. Their Northbridge studio also offers a tightly curated selection of Japanese and Korean homewares, proving that good design transcends clothing.
Natalie Rolt
A go-to in Perth’s bridal and evening wear scene, Natalie Rolt’s fluid, figure-hugging pieces ooze effortless sensuality. From floor-length gowns to sexy separates, the entire range is designed and made in Australia — just as it’s been since 2012. Over the years, the label has been spotted on the likes of Tammy Hembrow, Maxine Wylde, Jacquie Alexander and even Bella Hadid. The flagship store remains here in Subiaco.
Loved reading about the best local fashion designers in Perth and want to do a bit more of an online shop? Check out the best women’s workwear brands in Australia and the denim jeans we’re officially obsessed with.
