Why Everyone’s Talking About Labubu Dolls & Where To Find Them in Australia

If you’ve scrolled TikTok or wandered into a Pop Mart store recently, chances are you’ve laid eyes on a mischievous little creature with sharp ears, a wide grin, and some serious cult appeal. That would be aLabubu — the toy world’s latest obsession that’s taking over collector shelves and streetwear scenes across Australia.

Born from the whimsical mind of Dutch-Hong Kong artist Kasing Lung, Labubu is no ordinary figurine. Equal parts creepy and cute, this pint-sized character has become the face of Pop Mart’s The Monsters series and is now considered one of the most sought-after blind box collectables on the market.

With queues forming outside stores, fans trading rare editions online, and even celebrities like BLACKPINK’s Lisa getting in on the hype, it’s safe to say Labubu fever has officially landed Down Under. But what exactly is a Labubu? Why are they so hard to get your hands on? And — most importantly — where can you find Labubu figures in Australia?

We break it all down below, city by city.

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What Is a Labubu?

Labubu is the breakout star of The Monsters series by Dutch-Hong Kong artist Kasing Lung. First introduced in 2015, Labubu is a mischievous, pointy-eared creature with a toothy grin — equal parts eerie and endearing. Originally featured in Lung’s Nordic fairy tale picture books, Labubu has since evolved into a collectable art toy phenomenon, particularly through collaborations with Pop Mart. These toys are often sold in “blind boxes,” adding an element of surprise and collectability that has captivated fans worldwide.

Why Are Labubus So Hard to Find?

Labubu’s scarcity is largely due to Pop Mart’s strategic distribution model. By releasing limited-edition figures in blind boxes, they create a sense of urgency and exclusivity. This approach has led to long queues at Pop Mart stores and rapid sell-outs, with some rare Labubu figures reselling for over A$1,500. Celebrity endorsements from the likes of Blackpink’s Lisa and Rihanna have further fueled demand, turning these quirky toys into must-have fashion accessories. The combination of limited availability, unique design, and pop culture appeal makes Labubu a hot commodity among collectors.

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Where to Find Labubu in Australia

Sydney

Sydney boasts several locations where Labubu enthusiasts can hunt for these coveted collectables

• Pop Mart Stores: With multiple locations across Sydney, including Parramatta and Macquarie Centre, Pop Mart is the primary retailer for Labubu figures.
• The Good Kid: Situated in Westfield Sydney Central and Hurstville, this store offers a selection of Pop Mart products, including Labubu figures.
• SydLabubu.com.au: An online retailer based in Sydney, offering a range of Labubu collectables and accessories.
• Sugo Toys: An online store with a warehouse in Sydney, providing various Pop Mart figures, including Labubu.

Melbourne

Melbourne collectors can explore several venues for Labubu figures:

• Pop Mart Stores: Pop Mart has established a presence in Melbourne, offering a range of Labubu collectables.
• Miniso: This lifestyle retailer occasionally stocks Pop Mart products, including Labubu figures.
• EB Games: Some EB Games locations carry Pop Mart items; availability may vary.
• Luxe Crochet: For Labubu-themed clothing and accessories, Luxe Crochet offers a unique selection.

Adelaide

In Adelaide, Labubu enthusiasts can check out:

• Pop Frenzy: A store known for its range of Pop Mart collectables, including Labubu.
• Paradigm Arcade: While not exclusively a Pop Mart retailer, Paradigm Arcade may occasionally stock Labubu figures.

Perth

Perth offers several spots for Labubu hunting:

• Belmont Forum Pop-Up: Eastern World Global has hosted pop-up events at Belmont Forum, featuring Pop Mart products.
• Pop & Fun: This store carries a variety of collectables, including Labubu figures.
• Head2Sole: Known for its diverse range of merchandise, Head2Sole may stock Labubu items.
• Pop Mart: Pop Mart’s presence in Perth provides a direct source for Labubu collectables.

Canberra

There’s been few sightings of Labubus in Canberra, but those invested should stop by:

• Z Cosme Store: Last week, this unassuming store in the city had a full shelf of Labubu dolls.

Brisbane

Brisbane has embraced the Labubu craze with several dedicated Pop Mart locations:

• Pop Mart Indooroopilly: Opened in July 2023, this store is situated in the largest shopping centre in Brisbane’s west, offering a wide range of Labubu collectibles.
• Pop Mart Mt Gravatt: Launched in September 2023 at Westfield Mt Gravatt, this is currently the largest Pop Mart store in Australia, providing an extensive selection of Labubu figures.

Hobart

In Hobart, collectors can visit:

• Desserts Near Me x Poptoys: This collaboration offers a sweet treat alongside a selection of Pop Mart figures, including Labubu.

Now you know about the viral Labubus, why not check out our style news edit to find out what else is happening in fashion, beauty and more? Then take a look at the Sitchu team’s favourite seasonal buys to curate your next online purchase.