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  • Sydney
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  • The Stylish Lingerie Brands in Australia You Need to Know About

The Stylish Lingerie Brands in Australia You Need to Know About

From lacy sets to get hearts racing, to comfortable cotton undies made for everyday wear, these are the lingerie brands in Australia you need to know about.

Kat the Label

Underwear is no longer an afterthought. 

These days, what we wear underneath our clothes is just as important as how we express ourselves on the outside. Whether it's a lacy and sensual set designed to get hearts racing or an everyday pair of underpants that have comfort in mind, there's never been a better time to give your intimates wardrobe an upgrade.

Wear them underneath your favourite sleepwear or loungewear, or take a set for a spin on a night out under your favourite party dress... but wear them proudly and prepare them to fill you with confidence.

With craftsmanship and elegance at their very core, these are the Australian lingerie brands we're faithful followers of (and the ones we're regularly adding to our carts).

The Best Lingerie Brands in Australia to Shop in 2024

Nat'V Basics

Nat'V Basics

Want basics that are good for you and the planet? Nat'V Basics has you covered. Their signature fabric is made from super soft, incredibly comfy TENCEL Modal fibres that are anti-bacterial, gentle on the skin and incredibly breathable. Trust us when we say these basics are anything but...you'll be hard-pressed to find a more comfy fit.

Sitchu Pick: The Darling Shine Cotton Crop ($11.70) and Brazilian Brief ($8.70) set is not only on sale but the perfect combination of sexy and soft.

Dora Larsen

Dora Larsen

Featuring innovative colour combinations and contemporary shapes, Dora Larsen is a hint of something special in the everyday. Their elevated designs are a reminder to women to dress for themselves and love the way they look.

Sitchu Pick: Let the light-pink, lilac and green of the dainty and delicate Arella Bra ($113.10) instantly lift your mood.

Aimee-Cherie Intimates

Aimee-Cherie Intimates

Established in 2013 on the west coast of Australia, Aimee-Cherie Intimates has evolved into an ethical and sustainable underwear brand. With crushingly cool and simultaneously relaxed sets that are wireless and pain-free, their designs are delicate and timeless.

Sitchu Pick: A classic cut triangle bralette, the Francesca ($109) is handmade from fine embroidered mesh with hand-dyed baby blue straps. Adorably chic.

Kat The Label

Kat The Label

The Melbourne-based label is a fan favourite, with beautifully made lace lingerie sets, bralettes, bodysuits and bustiers in a range of seasonal and staple colours. Fiercely feminine, Kat The Label aims to lace women everywhere with confidence and comfort.

Sitchu Pick: The dreamiest set that can be worn on its own or over your favourite lingerie, the Lucille Set in Limoncello ($120) is perfectly pretty in every way.

Nala

Nala

Described as "wildly better underwear", Nala was born from the desire to create comfortable, affordable underwear that's beautiful by design and better for the planet. Each piece is made with groundbreaking (and planet-saving) bio-based fabrics to make products of exceptional, sustainable quality. 

Sitchu Pick: A viral sensation, Nala's Wirefree Bralette ($59) lifts, supports and sculpts...all without wires. With 9 different colours and a range of sizes for A-J cups, it's so comfortable you might just not want to take it off.

 

Lounge

Lounge

Born from a desire to "make comfortable sexy", Lounge will have you feeling confident, sexy and stylish all in one. Their range is truly the stuff of dreams, with everything from lacy lingerie to seamless sets and even loungewear.

Sitchu Pick: A pop of colour for your intimates drawer, the Blossom Balcony Bra ($70) is ultra-feminine and flattering.

Gooseberry Intimates

Gooseberry Intimates

Bali-based Gooseberry Intimates leans on the delicately lacey and softly unstructured side of the lingerie world. With daring details and just the right amount of sass, the label has become an Insta-favourite - so much so they've delved into the world of swimwear as well.

Sitchu Pick: Inspired by the beauty and carefree nature of wildflowers, the WildFlower Longline Bra ($148.25) holds a special place in our collection. Pair the butterfly-effect bra with the matching floaty shorts for the ultimate sexy-yet-relaxed night in.

Homebodii

Homebodii

Homebodii was born on Queensland's iconic Gold Coast from a simple idea: to produce pieces that evoke feelings of comfort, serenity and elegance. Their sets are innately feminine, relaxed and inspired by the idyllic Aussie lifestyle.

Sitchu Pick:  The Tatjana Luxury Lace Bodysuit ($149.95) is sure to make a statement, whether it's paired under a bridal robe or worn with jeans for an on-trend underwear-as-outerwear look.

NICO

NICO

If you're looking for high-quality basics, NICO is your new favourite brand. With clean lines and luxe fabrics, form and function coexist. The result? Pieces that not only look beautiful but feel beautiful to wear, too.

Sitchu Pick: The ultimate in coverage and comfort, the Plant Dyed Organic Cotton Full Cup Wirefree Bra ($84) is a staple you won't want to take off.

Saturday the Label

Saturday the Label 

Cultivated on the principles of confidence, comfort, quality, affordability, female wellness and self-care, Saturday the Label serves up barely-there intimates for everyday wear. Consider yourself sexy and supported while wearing one of their delicate and stylish sets.

Sitchu Pick: Lingerie that truly loves you back, the Amalie Bra & G-String Set ($114) is shrouded in hand-drawn, cotton embroidered hearts.

Bendon

Bendon

A global leader in lingerie intimates, swim and sleepwear products, Bendon's collection is made up of internationally recognised lingerie labels. Their selections encompass all of life's events, from the everyday to the extraordinary.

Sitchu Pick: The perfect pick for date night, the Pleasure State My Fit Lace Soft Bra ($59.95) and matching Thong ($29.95) is a sophisticated take on white lace.

Bluebella Lingerie

Bluebella Lingerie

Lingerie for the fashion-forward woman, Bluebella Lingerie champions innovation, inclusivity and exceptional style. Their collections redefine sensuality, with each set pushing the boundaries as the ultimate expression of individual style and spirit.

Sitchu Pick: The Trinity set exudes confidence and style - with the semi-open bra ($89.95) crafted to command attention and make an exquisite statement.

Bydee

Bydee

Aussie brand Bydee started in swimwear and has since released a range of intimates that are pretty enough to add to your everyday wardrobe.  Think corsets with lacy details and cheeky briefs that will have you feeling sexy in your skin. 

Sitchu Pick: The Kendall Bralette in Pearl ($55) is the perfect choice for those wanting the clean, off-duty look.

 

Agent Provocateur

Agent Provocateur

One of the most famous names in lingerie, Agent Provocateur is beloved by celebrities the world over, including Madonna, Carey Mulligan and Christina Aguilera. Sexually empowered with a punk soul, the brand is all about fearless femininity that breaks new ground with every collection.

Sitchu Pick: Every lingerie collection needs a red set - and the Yuma Bra ($210) and Thong ($90) add a touch of fancy to your everyday collection.

Boody

Boody

Known as the "Official  Underwear of the Entire Planet", Boody crafts everything from everyday basics to relaxed essentials in organically-grown bamboo. Oozing comfort and simplicity, their designs are made to make you feel good...both inside and out.

Sitchu Pick: Step into summer's juiciest shade with the Shaper Crop Bra ($21.95) in Plum. Comfortable and sustainable, it features soft ribbing and no padding or wires.

Berlei

Berlei 

A staple in every Australian underwear wardrobe, Berlei has paved the way for inclusivity and support (both literally and figuratively) for women. Their campaigns regularly feature a range of body types with every bra tested for fit, form and function.

Sitchu Pick: The Because Lightweight Bralette ($59.95) is the perfect choice for summer,  with the sheer and stylish piece still offering plenty of support .

Kiki de Montparnasse

Kiki de Montparnasse

Lingerie that captures a vintage-inspired Parisian glamour, Kiki de Montparnasse pieces celebrate intimacy with a refined perspective on sensuality and seduction. With an iconic reputation, the sets blur the lines of dressing and undressing....and are made to be coveted and enjoyed.

Sitchu Pick: The classic lacy black bra, the Coquette Longline Bra ($486.50) and the matching Thong ($224) are the epitome of confidence and glamour.

Bonds

Bonds

Basics don't come much better than Bonds. Part of Aussie wardrobes for more than 100 years, there's something for everyone, from their iconic comfy undies, to sleepwear, loungewear and activewear.

Sitchu Pick: We can't go past the Bonds Icons Super Logo Deep V Bra ($32.99) and matching Bikini Briefs ($18.99) for superior comfort.

Chouchou Intimates

Chouchou Intimates

Born from the belief that what we wear underneath our clothes is just as important as what's on top, Chouchou Intimates is all about high-quality, affordable sets that are cute enough for date night, but comfortable enough to wear every day.

Sitchu Pick: The brand's Georgia collection is made from 100% organic cotton and is reminiscent of girlhood innocence and daydreams. We love the Georgia Bralette & G-String Set ($75.90) with its delicate red bows and scalloped trim.

Modibodi

Modibodi

Period panties have never been so stylish. Taking a taboo topic and making it trendy, Modibodi has revolutionised the hygiene and underwear space, with plenty of styles, colours and fits on offer.

Sitchu Pick: Comfortable, stylish and protective, the Sensual French Cut underpants ($33.50) are flattering and subtly flirty.

Now that your underwear is sorted, it's time to put together the rest of your outfit. Check out our guide to the latest fashion trends everyone is talking about, or pair your lacey new pieces with some of the most stunning jewellery for sale in Australia.

Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love and each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.

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