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10 Chic Lingerie Brands You Need On Your Radar
From sexy lace to flirty prints, these lingerie brands are designed to elevate the everyday.
The best lingerie blends sensuality, comfort and style. Some do it with delicate lace and satin sets like Melbourne-born lingerie brand, Kat The Label; some blend organic bamboo with cute designs like Jaymes Australia; and others, like Chouchou Intimates, go for playful colours and embroidered detailing. No matter your style, these lingerie brands are proof that what we wear underneath is no longer an afterthought.
With craftsmanship and elegance at their very core, as well as a range of shapes and sizes, these are the lingerie brands we’re faithful followers of (and are regularly adding to our carts).
Sitchu Picks: Best Lingerie Pieces
One Empire Amaranta Blue Lingerie Set
Simone Perele Intrigue Half Cup Bra
Kat The Label Jean Set
The Best Lingerie Brands in Australia
Kat The Label
The Melbourne-based label is a fan favourite, with beautifully made lace lingerie sets, bralettes, bodysuits and bustiers in a range of seasonal and staple colours. Fiercely feminine, Kat The Label aims to lace women everywhere with confidence and comfort.
Sitchu Pick: The Jean Underwire Bra in Antique White was recently spotted on Sabrina Carpenter, peeking out of the star’s loosely buttoned shirt, and it’s been on the mind ever since.
Why we love Kat The Label:
- Female-led, Australian-based brand
- Vintage-inspired lingerie and sleepwear collections
- Free exchanges
One Empire
Bridgette Bidner started One Empire from her Darwin bedroom at just 18 years of age. Now it’s quite literally grown into one multi-million dollar lingerie empire, built on good customer service and well-crafted lace sets that feel as sensual as they do comfortable.
Sitchu Pick: Crafted with soft sky-blue satin and flirty ivory lace detailing, the Amaranta Blue Lingerie Set feels endlessly alluring.
Why we love One Empire:
- Delicate lace bras and flowing babydoll sleep pieces
- Female-owned and Australian based
- Available on The Iconic
Chouchou Intimates
Born from the belief that what we wear underneath our clothes is just as important as what’s on top, Aussie label Chouchou Intimates is all about high-quality, affordable sets that are cute enough for date night, but comfortable enough to wear every day.
Sitchu Pick: Channel your inner Euro fashionista with the Georgia Bralette. Bellissimo!
Why we love Chouchou Intimates:
- High-quality, afforable intimates
- Comfortable and cute designs
- Premium fabrics
Simone Perele
It feels criminal to talk lingerie without mentioning at least one French brand, and with over 75 years of French artistry to its name, Parisian-born lingerie label Simone Perele is our pick. After so many years, the fits are precise, the details are immaculate (with most bras featuring up to 35 separate pieces), and the premium French lacework is truly spectacular. If you want to feel sexy and sophisticated, Simone Perele is the one.
Sitchu Pick: Featuring floral embroidery and scalloped lace trims on sensuous sheer tulle, the Intrigue Half Cup Bra lifts and shapes like no other.
Why we love Simone Perele:
- Premium bras, featuring intricate lace detailing
- Over 75 years of French craftsmanship
- Available on The Iconic
Paire
Paire is all about the fabric. Their intimates are designed for all-day comfort, and may just be the smoothest, softest piecs you ever put on your body. The GlowTint Bra is ultra-lightweight and breathable and has a seamless design with under-bust jelly, so you still have support, just without the painful underwire. Plus, with their garments being made from eco-friendly materials, it’s a planet-conscious brand that you’ll feel proud to wear.
Sitchu Pick: Make sure you pick up a couple pairs of their Lipstick Underwear. Small, discrete and insanely comfortable, this one-size-fits-all (seriously, it’s incredibly stretchy) underwear can be slipped into your bag to be a trusty backup in case you ever have an emergency.
Why we love Paire:
- Unique Lipstick Underwear, designed to take up as little space as possible when packing
- Sustainable and innovative materials
- Comfortable and timeless designs
Nala
Described as “wildly better underwear”, Nala was born from the desire to create comfortable, affordable underwear that’s beautiful by design and better for the planet. Each piece is made with groundbreaking (and planet-saving) bio-based fabrics to make products of exceptional, sustainable quality.
Sitchu Pick: A viral sensation, Nala’s Wirefree Bralette lifts, supports and sculpts, all without wires. With 9 different colours and a range of sizes for A-J cups, this soft cup bra is so comfortable you might just not want to take it off.
Why we love Nala:
- Innovative wire-free designs that feel barely there
- Wide cup range (A-J)
- Earth-friendly fabrics
Lounge
Born from a desire to “make comfortable sexy”, Lounge will have you feeling confident, sexy and stylish all in one. Their range is truly the stuff of dreams, with everything from lacy lingerie to seamless sets and even loungewear.
Sitchu Pick: A pop of colour for your intimates drawer, the Blossom Balcony Bra is ultra-feminine and flattering.
Why we love Lounge:
- Designed by women, for women
- In-house British fashion design
- Flirty feminine designs
Bimby & Roy
This Aussie brand has comfy and cute covered. Bimby & Roy keeps things simple with versatile bralettes and underwear in a range of sweet prints. The best bit? Opt for the quick-dry Bimby originals made from recycled polyester x spandex and your new lingerie doubles as swimwear.
Sitchu Pick: We’re hopelessly in love with the Ula Bralette in light caramel gingham.
What we love about Bimby & Roy:
- Playful prints and rich colour palette
- Comfortable, wire-free bralettes
- Designed in Australia and ethically made in Fiji
Homebodii
Homebodii was born on Queensland’s iconic Gold Coast from a simple idea: to produce pieces that evoke feelings of comfort, serenity and elegance. Their sets are innately feminine, relaxed and inspired by the idyllic Aussie lifestyle, with support and comfort at their core.
Sitchu Pick: The Tatjana Luxury Lace Bodysuit is sure to make a statement, whether it’s paired under a bridal robe or worn with jeans for an on-trend underwear-as-outerwear look.
Why we love Homebodii:
- Gold Coast based brand
- Bridal loungewear collections
- Sustainable design
Jaymes Australia
After realising her synthetic underwear was causing recurring infections post birth, founder Jamie Allen turned to bamboo underwear, but struggled to find any cute designs. She soon launched Jaymes Australia as the answer: blending good-for-you organic bamboo with feminine fits designed with real women in mind. Rather than the barely there strips of fabric, the brand’s underwear is praised for its wide size-inclusive gussets, proving everyday comfort and beauty can go hand in hand.
Sitchu Pick: Their lace-trimmed Daily G is beyond cute, featuring playful colours with embroidery and rose detailing.
Why we love Jaymes Australia:
- Antibacterial, pH-friendly organic bamboo
- Size inclusive range from XXS to XXXL
- Buy seven pieces, get 20% off
Now that your underwear is sorted, it’s time to put together the rest of your outfit. Check out our edit of the best white t-shirts in Australia, or pair your lacey new pieces with some of the most stunning jewellery for sale in Australia.
Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love and each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.
