The K-Beauty Serum So Good People Are Buying 10 At A Time

When it comes to creating science-backed skincare with incredible results, South Korea is well ahead of the pack, and the rest of the beauty world is finally starting to pay attention. Combining centuries-old Eastern herbal wisdom with cutting-edge science and restorative ingredients, K-beauty is changing how we approach our skincare regimen. Gone are the days of 10-step beauty routines (praise be!), replaced by simpler steps where a single serum can completely transform your skin and ensure every product in your lineup will do its job.

Enter: The Sulwhasoo First Care Activating Serum, a cult-favourite that’s earned the love of beauty editors and hundreds of thousands of in-the-know skincare fanatics. With a fresh update and an advanced blend rooted in decades of research, we’re here to tell you the hype is more than justified.

With glowing results, it should come as no surprise that more than half a million customers are making repeat purchases, yet in a world with an overwhelming amount of serums on the market, and at $146 per 90mL bottle, the numbers are staggering. So, what exactly makes this a standout serum?

The Iconic First Step Serum

Applied immediately after cleansing (instead of toner), this lightweight formula helps skin better absorb the products that follow. An advanced blend stimulates the skin’s natural ability to regenerate and glow from within. Now upgraded to its sixth generation, the First Care Activating Serum features a sleek, moon jar-inspired design and an even more powerful formulation driven by the brand’s proprietary Sulwhasoo MASTER COMPLEX™.

Editor’s Picks

Sulwhasoo First Care Activating Serum, 90ml

$146

Sulwhasoo First Care Activating Face Mask, Pack of 5

$69

Overnight Vitalizing Sleeping Mask, 120mL

$77

Put simply, this advanced serum is the foundation of skincare routines. It’s the step you never knew you needed, and the numbers speak for themselves. 98% of users in a consumer study said their skin felt more hydrated and soft after four weeks, while 96% agreed their overall glow improved and their follow-up skincare products worked more effectively. Oh – and did we mention it’s suitable for all skin types? It’s little wonder a legion of superfans are stocking up with 10 bottles at a time!

Your Secret to ‘Glass Skin’

With the powerhouse ingredient Ginseng working overtime, the serum also works to combat ten visible signs of ageing. We’re talking fine lines and wrinkles, to dullness, uneven texture and loss of firmness. It strengthens the skin’s moisture barrier, boosts cell turnover and leaves your complexion feeling silky and soft, reducing the tight strain your skin feels after cleansing. In short, it’s the secret to that coveted Korean ‘glass skin’ glow!

As if that wasn’t enough, Sulwhasoo is taking steps toward sustainability with this latest launch, featuring a formula made from 94% naturally derived ingredients, lighter glass packaging, and FSC-certified paper boxes, creating skincare that’s kind to your skin and the planet. We love to see it.

Ready to have a skincare glow-up? Shop the Sulwhasoo First Care Activating Serum here, and see why this skincare icon is worth every drop.

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Looking for more beauty tips and cult-fave products? From the best makeup setting sprays to our favourite lip balms, you can thank us later for your fabulous beauty routine!

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