This Clever Beauty Buy Just Won Abbie Chatfield Over

Her unfiltered, honest review proved this Aussie-made product hit the brief.

Credit: Abbie Chatfield / Makeup artist: Danh Doan (@danhdoanmua)

While travelling around Australia on her Abbie Chatfield Loves Men *Not All Men theatre tour, Abbie Chatfield was gifted this smart beauty bag by her talented glam team in Sydney, and her first reaction summed its benefits straight up: “It’s structured, but it’s got padding… so it’s not going to get f*cked around.”

Sounds simple. But for anyone who’s dealt with smashed foundation bottles leaking over everything, or the stress of trying to dig through a giant bag for that one lip liner when you’re already running late, it genuinely feels game-changing.

Designed by Australian founder Wanda Szychowska, the HOMEE Makeup Bag was created to solve a simple frustration: finding a beauty case that protects your products without feeling bulky or impractical.

“When I designed the Estetika beauty case, I didn’t want another soft makeup bag that collapsed into itself, or a hard vanity case that felt bulky and impractical,” says Wanda. “I wanted something in between.”

“A beauty case that felt soft and luxurious to hold, yet structured enough to protect everything inside. Beautiful enough to leave on your bathroom vanity. Durable enough to travel the world with you.”

“That balance took countless prototypes, refinements and design decisions to get right.”

Estetika

The result clearly speaks for itself. Opening flat and wide for easy access, the structured design keeps everything organised, while the soft padded finish keeps your precious products safe when travelling. Add the premium pink and gold finish, and this beauty is ticking all the boxes.

Hearing Abbie’s unfiltered, honest review proved Wanda had nailed the brief.

“As founders, we spend so much time trying to explain what makes our products different,” says Wanda. “But every now and then, someone experiences your product for the first time and instinctively understands it… Those are the moments that stay with you.”

Whether you’re heading away for a weekend or simply trying to bring order to your everyday routine, this is the beauty upgrade designed to make getting ready feel effortless.

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