Subscribe 
This Clever Beauty Buy Just Won Abbie Chatfield Over
Your bathroom vanity deserves better than a crumpled old makeup pouch.
Sometimes the best product endorsements aren’t scripted. While touring around Australia, Abbie Chatfield was gifted Estetika’s HOMEE Makeup Bag by her glam team in Sydney, and her first reaction summed its benefits straight up: “It’s structured, but it’s got padding… so it’s not going to get f*cked around.”
Designed by Australian founder Wanda Szychowska, the HOMEE Makeup Bag was created to solve a simple frustration: finding a beauty case that protects your products without feeling bulky or impractical. Opening flat and wide for easy access, the structured design keeps everything organised, while the soft finish makes it a piece you’ll actually want to leave sitting on your vanity.
“When I designed the Estetika beauty case, I didn’t want another soft makeup bag that collapsed into itself, or a hard vanity case that felt bulky and impractical,” says Wanda. “I wanted something in between.”
“A beauty case that felt soft and luxurious to hold, yet structured enough to protect everything inside. Beautiful enough to leave on your bathroom vanity. Durable enough to travel the world with you.”
“That balance took countless prototypes, refinements and design decisions to get right.”
Hearing Abbie’s unfiltered, honest review proved she’d nailed the brief. “As founders, we spend so much time trying to explain what makes our products different,” says Wanda. “But every now and then, someone experiences your product for the first time and instinctively understands it… Those are the moments that stay with you.”
Whether you’re heading away for a weekend or simply trying to bring order to your everyday routine, this is the beauty upgrade designed to make getting ready feel effortless.
Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love and each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.
