Melbourne Shopping: The Best Boutiques and Stores to Visit
The latest and greatest in Melbourne shopping, from '70s glamour to sustainable beauty.
Creativity flourishes in Melbourne. In addition to the world-class restaurants, cafes, bars, art galleries and cinemas, our contemporary city is also home to some of Australia's best fashion labels and shopping. Scattered across the vibrant streets of Melbourne's inner-city suburbs and CBD are a swathe of cool new clothing and beauty shops that stock everything from timeless slow fashion, to one-of-a-kind vintage and eccentric eyewear.
In dire need of some retail therapy? These are the best spots for shopping in Melbourne.
Best Shopping Melbourne: New Store & Boutique Openings
Adore Beauty
Adore Beauty has opened its very first brick-and-mortar store! Located in Westfield Southland, customers will be able to shop the beauty site's extensive range in person through a luxurious, tangible experience. The opening marks the first of many stores for the Australian be retailer, with plans for a national store network set to roll-out over the next few years.
Browse through the vast array of products, rediscovering old favourites and new want-to-try finds. And, if the product you're looking for isn't in stock in-store, there's a device set up and ready to go that allows you to order it online and be delivered to your home. Oh, and there are Tim Tams, of course!
1239 Nepean Highway, Cheltenham
DISSH
Australian womenswear brand DISSH has expanded its brick-and-mortar stores to include two new spots: Emporium and Armadale, and we can't get enough of the sunny suburban boutique in particular. Expect everything you know and love from DISSH: timeless designs, beautiful linen and tailored pieces, travertine and draped sheer materials across the space.
Whether you're shopping for a capsule wardrobe or simply want some elevated workwear, you can't go past paying this store a visit.
1028 High Street, Armadale
287 Lonsdale Street, Melbourne
1341 Dandenong Road, Malvern East
Diptyque
Diptyque has unveiled its first-ever Australian boutique in Chadstone, offering a sensory escape infused with Parisian charm and local artistry. Stepping past the signature green façade and bespoke mosaic, visitors enter a collector’s dream world. From the mesmerising mural by Australian artist Katrina O’Brien to the beach house-inspired gifting nook, every detail celebrates Diptyque’s heritage and Melbourne’s coastal allure.
Showcasing to-die-for candles, fragrances, and skincare amid custom furnishings and artisanal touches, this boutique transforms shopping into an artful journey. J'adore!
1341 Dandenong Road, Malvern East
Paire
After a successful pop-up store in early 2024, Melbourne label Paire has opened its first flagship store in QV. The stunning minimalist design allows shoppers to focus on what makes this brand truly shine: the fabric of each product. Known for its luxurious yet sustainable materials, Paire continues to redefine everyday essentials with timeless pieces designed for ultimate comfort. This permanent location is sure to delight both loyal customers and new visitors alike.
Corner Lonsdale Street and, Swanston Street, Melbourne
Best Shopping Melbourne: Fashion
Who Boutique
This family-run boutique is anything mundane. Tali and her mother curate a collection of the coolest local and international brands at Who Boutique, for a Melbourne shopping experience like no other. Flick through racks including BA&SH, Paloma Wool and even Prada, or shop their very own label, Exotic Import. You're bound to leave with bags full of unique garments you're unlikely to spot on anyone else in Melbourne.
3/1216 High Street, Armadale
Nude Lucy
It's hard to compete with Nude Lucy when it comes to timeless neutrals, linen fabrics and capsule wardrobe pieces. Oozing quiet luxury, this label has multiple stores across Melbourne, but we're particularly obsessed with the recently opened Armadale boutique. Light, warm and minimal, the store's fit out is simply beautiful and an ode to the brand's sophisticated style. Browse through the stunning pieces until you find your brand new outfit you'll be wearing on repeat (although you might take a while to choose, everything is so gorgeous!).
1056 High Street, Armadale
Multiple locations across Melbourne, see website for details
Eva's Sunday
Melbourne-born slow fashion brand Eva's Sunday's flagship store in Fitzroy is utterly considered, sophisticated, and designed with sustainability in mind. Renowned for its production of quality timeless garments that are size and age inclusive, Eva's Sunday has captured the hearts (and wardrobes) of many conscious shoppers.
Eva's Sunday's versatile dresses, shirts and blazers are perfect for winter layering, and each piece of clothing is crafted with quality materials, meaning they're well worth the investment.
Aside from clothing, the new Fitzroy flagship sells candles, books, bath and body products, and an extensive range of unique statement jewellery and accessories to pair with your new wares.
277 Brunswick Street, Fitzroy
Stable
Stable is a playground of bold colour and expertly curated outfits from local and international brands. Interior designers Studio Manifold have given the space infinite amounts of personality and eclecticism while still allowing the clothes and accessories to shine. Whether you're looking for a statement cowboy boot, a relaxed-fit shirt, or edgy gold jewellery, you're bound to walk away with your new wardrobe favourite.
130 Bridport Street, Albert Park
Bassike
Melbourne's high-fashion epicentre, Armadale, has welcomed another gorgeous boutique to its leafy streets with the addition of bassike. Light, inviting, and reflecting the brand's signature minimal style, the flagship store has been thoughtfully designed with sustainability front of mind. Inside you'll find bassike's signature well-constructed wears including blazers, tees, shirts and accessories.
Plus, bassike's second location in Armadale opened in 2024, giving you a second excuse to stop by and shop its stunning pieces.
1042 High Street, Armadale
Corner Lonsdale Street and Swanston Street, Melbourne
Henne
Melbourne fashion label Henne is not only a fashion paradise for those looking to build a timeless wardrobe—the fit-out is an interior design lover's dream. Taking pride of place in Prahran, a hub for Melbourne's fashion forward, the boutique celebrates the craftmanship, timelessness and sophistication of the clothing in its design and decor.
Two shopfronts house the effortless pieces: one imagined as a gorgeous home complete with wardrobe-style clothing displays and books, and the other serving as a styling suite which can be booked for events, workshops and consultations.
120-122 Greville Street, Prahran
Incu
Since Incu launched in 2002, its curated and ever evolving collection of international brands and emerging local designers has earned it cult status. Now, the brand has opened numerous stores across Melbourne, giving fashion enthusiasts more opportunities to shop its unique range.
You'll be able to pick up men's and women's clothes from Jacquemus, Ami Paris, Coperni and Acne Studios as well as Bassike, Baserage and Incu’s very own collection. Plus, Scandi-fashion favourite, Ganni, can also be found among racks.
1341 Dandenong Road, Chadstone
619 Doncaster Road, Doncaster
12 Albert Coates Lane, Melbourne
Camilla and Marc Armadale Boutique
High-end Australian fashion designers Camilla and Marc have brought their exceptional taste to a new boutique in Armadale. A masterclass in contemporary design and elevated feminine fashion, the space wows with its soft pink tones, curved marmorino walls and grey oiled European oak floorboards.
In store you can pick up the best from the luxe clothing brand, including modern suits in oversized fits, striking knitwear, totes, tees, formal dresses, shirts, and more.
Sitchu Tip: If you're hunting for a discount, be sure to visit their Cremorme outlet.
1067 High Street, Armadale
Best Jumpers
Sitting pretty on one of Melbourne's most stylish streets, Best Jumpers is here to answer all of your streetwear dreams. The cool unisex pieces are available in relaxed fits and use premium materials including luxe organic Japanese cotton. Stop by for all of your wardrobe stapes—think comfy clothes that effortlessly take you from the couch to your local coffee shop.
The Melbourne label has also opened its second concept store in Prahran. Here, you'll be able to shop a curated selection of garments and experience the very best of the brand.
90 Gertrude Street, Fitzroy
540A Malvern Road, Prahran
Afends
Founded in Byron Bay in 2006, Afends has fast made a name for itself in the streetwear world. Channeling founders' Jono and Declan's love of punk music, art and Australian surf subcultures, the casual clothes feature experimental illustrations from local artists on their relaxed, premium designs. Inside you'll find comfy tees, dresses, shirts, jeans, swimwear and accessories–many of which are made using environmental super fibre hemp.
224 Chapel Street, Prahran
Best Shopping Melbourne: Jewellery & Accessories
Finer Rings
Finer Rings is a timeless jewellery store offering dainty and minimalist pieces that are perfect for everyday wear. Specialising in high-quality, affordable gold-filled and sterling silver jewellery, Finer Rings has become a go-to for those who love understated elegance.
From delicate stacking rings to fine chain necklaces and personalised engravings, each piece is designed to be both stylish and durable. Whether you're treating yourself or searching for a thoughtful gift, this Melbourne-based brand makes it easy to build a collection of effortless, timeless jewellery.
246 Brunswick Street, Fitzroy
S-kin Studio
Made to withstand everyday wear, S-kin Studio's jewellery is delicate yet durable, well-made, and beautiful to look at. Proudly Melbourne based and owned, the boutique business places principal emphasis on reducing waste, recycling materials and minimising its environmental impact.
Pop into the newly opened store in Hawthorn to try on the sophisticated collections which include necklaces perfect for layering, earrings, bracelets and more. If you're looking for something a little more special, customise your piece with initials or engraving. Better yet, try their new infinite welded bracelet collection, a minimal, claspless bracelet in either 14K Yellow Gold or 14K White Gold.
573 Burwood Road, Hawthorn
WINK Elwood
WINK is far more than your average eyewear store. Its glasses are designed to be an extension of the wearer's personal style–think bold colours and funky frames that wouldn't look out of place on Iris Apfel.
At the playfully designed Elwood store you can have your eyes tested using OCT (Optical Coherence Tomography)–which detects for early signs of macular degeneration, glaucoma, dry eyes and other eye diseases–as part of a styling appointment.
Want to try the glasses at home? Opt for a virtual styling session and experience WINK's one-of-a-kind service from anywhere in the world.
1/125 Ormond Road, Elwood
Best Shopping Melbourne: Beauty
One Fine Secret
Curvaceous forms, soft lighting and a soothing natural palette create a sense of calm as you enter One Fine Secret's alluring beauty haven. Inside, you'll find shelves stocked with cult beauty favourites including Grown Alchemist, Living Libations, MV Skintherapy, Josh Rosebrook and more.
Whether you're a beauty trend fanatic or are looking for products that are kinder to your skin and the environment, founders John Kim, Kayla Tjia and their team go the extra mile. Think expert consultations, gorgeous packaging, free samples, and personalised services making you want to come back for.
437 Chapel Street, South Yarra
Loved our roundup of the best in Melbourne shopping? Continue your shopping spree with a visit to these iconic Melbourne markets, or visit these iconic shopping precincts for the best in designer, vintage and contemporary fashion.
