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Goodbye Beige: Summer’s Bold New Colour Era Has Arrived
From matcha green to tomato red, the colours of the season are anything but shy.
The pendulum has officially swung: after seasons of quiet luxury beige, this summer we’re embracing colour in a big way.
Vibrant tomato reds and fresh matcha greens are leading the charge, complemented by the return of buttery soft pastels and retro-coded chocolate brown.
Ready for a summer refresh? These are the colours we’re loving and buying right now.
Tomato Red
Turns out we’re in for another tomato girl summer. Euro-inspired, this rich pasta sauce hue is coming through loud and proud in bold colour block pieces and vacation-ready prints. If you’re keen to inject some energy and turn heads, look no further.
Butter Yellow
It’s impossible to ignore the rise of butter yellow. By now, most brands have jumped on the wagon and we’re not mad about it. Bright, joyful and surprisingly flattering on most undertones, this creamy hue is made for sunshine days.
Ballet Pink
Barbie pink has made way for its softer, ballet-core sister this season. This muted rose feels effortless, feminine and tres romantic. It wears like a neutral, pairing well with other popular colours like chocolate brown and tomato red. J’adore.
Matcha Green
Matcha has us in a chokehold and clearly fashion brands are leaning in. We’re seeing grassy shades in a range of styles, from slinky tops to striking bags.
Sky Blue
Blue sky days call for sky blue hues, bringing that breezy, coastal ease to everything from linen sets to slip dresses. It’s the shade that instantly feels fresh, effortless and holiday-bound.
Chocolate Brown
The throughline this summer is chocolate brown, especially when paired with pastels like butter yellow, ballet pink and sky blue.
If you loved this edit of the colour trends about to define summer, get more inspo in our Scandi style guide and then explore the Best Black Friday Sales and start investing in some bold new pieces.
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