The New Cult Skincare Ingredient That’s Selling Out In Just Days

There’s nothing quite like a new beauty item with a cult following to get us sitting up and paying attention (and “adding to cart” ASAP).

With our beauty buying habits more discerning than ever, one new Australian brand is making waves, with its latest product accruing a waitlist of 35,000 people and selling out just six days after launch.

It’s all thanks to its hero ingredient - sea cucumber collagen -  which has the potential to moisturise and hydrate dry skin, enhance smoothness, brightness, and elasticity as well as reduce the appearance of fine lines and wrinkles.

Launched in August 2019, Bescher Beauty is an Australian company and the world’s first taking advantage of the unique ingredient’s remarkable properties. 

Founder Renee Alyce first learned of the benefits of sea cucumber collagen during a five-year adventure living on a remote island in the Pacific. Needing to treat a topical skin infection, she put a natural remedy to the test… and after seeing the results for herself, Bescher Beauty was born.

Proving just how quickly the brand has amassed a cult following, the latest product release - Sea Cucumber Collagen Glow Toner - sold out less than a week after going on sale (and it's not the first product from the brand to do so).

A blend of marine biotechnology, sea cucumber collagen, AHAs, hyaluronic acid, Lilly Pilly, and Willow Bark extracts, Bescher Beauty Sea Cucumber Collagen Glow Toner gently resurfaces the skin to leave it clean and hydrated. 

Working on a cellular level, it stimulates support and stabilisation for the skin’s collagen and elastin fibres (often called the skin’s “building blocks”, and known for keeping skin looking plump and youthful). At the same time, it reduces inflammation, traps water molecules to improve tone and complexion, restores cell integrity, and addresses skin concerns like dark circles, dullness, and signs of skin ageing.

The product joins a line-up of already beloved sea cucumber collagen products. The brand has received over 1,200 five-star reviews from customers, who claim Bescher Beauty’s products are among the best they have ever used.

It all began with the Sea Cucumber Collagen Regeneration Serum, an ultra-concentrated serum combining the unique ingredient with orange stem cells, Matrixyl 3000 ™, and hyaluronic acid to rapidly influence collagen production and boost skin cell turnover. 

It’s the product Renee counts as her personal favourite, with her own incredible skin transformation after she added it to her daily routine prompting her to “take off the mask” and stop using foundation altogether.

Another best-seller, the Sea Cucumber Collagen Anti-Ageing Cream, regenerates skin’s tone, texture and luminosity thanks to a powerful combination of sea cucumber collagen, squalane, Munapsys ™, hyaluronic acid and Kakadu Plum Extract. 

The Sea Cucumber Blemish Defence Serum had 30,000 customers on its waiting list before launching in February of this year, selling out within four days.

Clinically proven to diminish and prevent blemishes, excess oil and associated redness, the water-based serum harnesses the corrective benefits of sea cucumber collagen to give newly transformed, clear skin. It’s also formulated with vitamin B3, hyaluronic acid and Papaya Fruit extract and is enriched with vitamin C and A to stabilise the skin by purifying and exfoliating to help skin cell turnover.

Another favourite, the Sea Cucumber Collagen Calming Cream enhances skin cell metabolism thanks to the power of ceramides, squalene, MSM and antioxidants, and helps to soothe and protect irritated and dry skin conditions.

While collagen-based products have been buzzing in the beauty sphere for years, sea cucumber collagen is a relatively fresh face on the block.

As the name suggests, the ingredient comes from the marine invertebrate which mainly inhabits the warmer waters of the Asia-Pacific. Used for centuries by those in Asia and the Indigenous Aboriginal and Torres Strait Islander peoples, the sea cucumber is both a nutritious foodstuff and a natural medicine used for wound healing and disease prevention.

It’s thought that the harsh environments that sea cucumbers survive in - shallow sea beds that face harsh sun, temperature changes, corrosive salt and rough water - makes them nearly impenetrable, with self-repairing, water-retaining and moisturising abilities.

Berscher Beauty sources the “gold standard” in sea cucumbers from certified fisheries which are harvested by hand in sustainable farming conditions. Then, they are carefully transported to a specialised lab where they undergo a meticulous and complex collagen extraction process which results in the most premium, bioactive and pure marine collagen on the market.

Now that your skincare is sorted, refresh your wardrobe with the latest spring fashion trends we're stocking up on, and get ready for summer with our picks of the best Australian swimwear brands.

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