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  • Sydney
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  • Female-Owned Australian Beauty Brands That We Are Adding to Cart

Female-Owned Australian Beauty Brands That We Are Adding to Cart

Check out these awesome Australian female-owned beauty brands and let the queens of skincare look after you.

We're spoilt for choice here in Australia with so many trailblazing women creating game-changing brands that make us look and feel fabulous. From skincare to fashion, they're crafting goodies we adore. But today, we're all about the beauty.  

Smart, savvy and inventive, here are our favourite Australian female-owned beauty brands that we are obsessed with. 

Alpha-H

Alpha-H 

Female-founded and run, Alpha-H is the result of leading lady Michelle Doherty's search for an effective chronic acne treatment. Now pioneers in the Glycolic and Accelerating Acid field, this burgeoning brand specialises in results-driven skincare for all kinds of common complaints from breakouts and pigmentation to dullness and ageing.

They have plenty of fantastic resources available online to help you build out your skincare routine and all their products are easily shoppable by category, including pregnancy and breastfeeding-safe formulas and vegan-friendly skincare.

Sitchu Pick: We have a particular soft spot for the Melting Moment Cleansing Balm. This waterless makeup remover will straight-up change your life. 

Eye of Horus

Eye of Horus 

With a background in developing organic Australian skincare for sensitive skin, Eye of Horus founder Holly Spierings turned her attention to colour cosmetics. Her plan? To offer thoughtfully created products that were clean, conscious and considered. It all began with a mascara designed for sensitive eyes, and now the brand has an impressive range of makeup from brows and face to lips and even skincare. 

Sitchu Pick: We love the Bio Lip Elixir, which naturally plumps and moisturises lips with an infusion of sacred oils. 

tbh.

tbh.

Everyone loves Rachael Wilde's awesome skincare brand, tbh. and for good reason. Their incredible range of products helps combat minor and major skin complaints from acne and dryness, to sun protection and sensitive skin. 

Sitchu Pick: We can't get enough of the Acne Hack Spot Treatment Cream. 

Coco & Eve

Coco & Eve 

While inspired by the Island paradise of Bali, Coco & Eve was founded by Aussie expat Emily Hamilton, who was inspired to bottle a little bit of Bali magic and bring it back home. Using luscious tropical ingredients (think raw virgin coconuts, cocoa, papayas, and mangoes) combined with serious science, the products may just give you your best hair and skin yet.

Sitchu Pick: A true multi-tasker, the Antioxidant Face Mist offers up a sun-kissed glow while enriching the skin with hyaluronic acid and dragon fruit extract. 

Habitual Beauty

Habitual Beauty

Launched in 2021, Keira Rumble's Habitual Beauty skincare and ingestible beauty line has become a staple in bathroom vanities all around the world. Standout products include the Hydrating Skin Mask, the Hydrating Serum and of course, Keria's range of highly potent collagen powders. 

These cult faves are quite literally a superfood for your hair, skin, and nails. Keeping fine lines at bay, their award-winning c blends bioavailable, bioactive, and clinically proven ingredients that work far beyond improving the appearance of skin. Packed with 10,000mg of Hydrolyzed Collagen Peptides and a cocktail of essential vitamins and minerals – Amino Acids, Pre, Pro + Postbiotic, Hyaluronic Acid, Digestive Enzyme Blends – it’s a godsend for busy babes looking for an all-in-one beauty ingestible. Our tip? Start with the sample pack to find your flavour.

Sitchu Pick: We’re absolutely loving the Dutch Chocolate and Yuzu + Finger Lime Collagen Elixir.

Bescher Beauty

Bescher Beauty

Launched in August 2019, Bescher Beauty is an Australian company and the world’s first taking advantage of the remarkable properties of sea cucumber collagen.

Founder Renee Alyce first learned of the benefits of the unique ingredient during a five-year adventure living on a remote island in the Pacific. Needing to treat a topical skin infection, she put a natural remedy to the test… and after seeing the results for herself, Bescher Beauty was born.

Proving just how quickly the brand has amassed a cult following, the latest product release - Sea Cucumber Collagen Glow Toner - sold out less than a week after going on sale (and it's not the first product from the brand to do so).

Sitchu Pick: The brand's very first release, Sea Cucumber Collagen Regeneration Serum, is still a fan favourite thanks to a combination of orange stem cells, Matrixyl 3000 ™, and hyaluronic acid rapidly influence collagen production and boost skin cell turnover.

Naked Sundays

Naked Sundays 

Beauty Editors the world over will tell you there's one primary rule when it comes to skincare. Wear. Sunscreen. But we know finding a goodie is easier said than done. And topping up every two hours is a whole other issue. Naked Sundays', launched by former news anchor Samantha Brett, revolutionary range of 'beautyscreen' products that is the answer to our collective prayers. This baby is a cult product for a reason - easy to apply, wears well over makeup and it looks cute in your handbag, too.

Sitchu Pick: The SPF50+ Collagen Glow 100% Mineral Perfecting Priming Lotion won the 2021 Best of Beauty Awards for a reason. We love a multi-tasking formula! 

Bangn Body

Bangn Body

Known for their epic firming lotion, Priscilla Hajiantoni's skincare brand Bangn Body has officially reached cult status. With a range of products that deliver multiple benefits (from moisture-enhancing and firming to reducing redness and combating breakouts), there is something for everyone.

Sitchu Pick: The Smooth Skin Scrub will exfoliate and hydrate you all at once. 

Tribe Skincare

Tribe Skincare 

After five years of running her skin clinic in Geelong, helping people with their own concerns, Kayla Houlihan saw a need for a skincare brand that truly worked for sensitive skin. Enter: Tribe Skincare, which is packed with natural anti-inflammatories to help even the skin tone and make skin glow, even if it's prone to flare-ups. 

Sitchu Pick: A Vitamin C serum for sensitive skin? Tell us more! Tribe's Brightening Vitamin C Serum will leave skin bouncy, glowy and bright. 

Quite Frankly Natural

Quite Frankly Natural

We're all here for Quite Frankly Natural's entire range of pared-back, cruelty-free and toxin-free skincare and makeup. Why? Well, on top of the big bonus points already mentioned, this brand is the brainchild of Nutritionist Samantha Marsh - a talented lass with as much enthusiasm for what goes on our body as for what goes into it. As if that isn't enough, their award-winning products are packaged with sustainable and recycled materials. 

Sitchu Pick: The Pure Mineral Makeup Loose Powdered Foundation is a staple for your handbag. We do so love a foundation and concealer in one. 

Holme Beauty

Holme Beauty 

If you haven't heard of Hilary Holmes, where have you been?! The Melbourne-based makeup artist wants to empower women to back their beauty by creating game-changing products through her line, Holme Beauty. And she has more than delivered on her MO, with the vegan primer, which can be worn both on its own or as a base, in Bang and Boom becoming an overnight bestseller. The Holme Beauty Setting Spray has also flown off shelves thanks to its ability to give you a radiant, dewy, golden glow. Hilary's truly got the Midas touch! 

Sitchu Pick: The Bang Primer gives that 'no makeup makeup' feel that's tricky to nail. 

Swiish

SWIISH

Founded by sisters Sally Obermeder and Maha Corbett, SWIISH has become a trusted wellness brand offering a range of health, beauty, and lifestyle products designed to help people live their best lives. Some of SWIISH's beauty MVPs include the Collagen Under-Eye Masks and the Get Set Glow Face Oil.

But it's not just their beauty products that customers can't get enough of. Using only the highest-grade ingredients backed by more than a decade of testing, SWIISH has earned a reputation for developing some of the best collagen powders in Australia. Their scientifically formulated range of hydrolysed powders are over 95% bioavailable and naturally anti-inflammatory, with proven anti-ageing properties derived from either marine or bovine collagen. And, with flavours like pina colada and chocolate, you’ll look forward to drinking it every day.

Sitchu Pick: The Glow Getter Sheet Mask is super hydrating and we do love to keep our skin moisturised.

SSAINT

SSAINT

Created to serve a new generation of conscious fragrance lovers, best friends Ciara Mahoney and Elle Wallace started SSAINT. Their range of cruelty-free, clean, gender-neutral scents, all handcrafted in Sydney, draw influence from the natural surroundings of our sunburnt country.

Sitchu Pick: Smokeshow serves up nostalgia on a plate via orange flower petals, cloves, chestnut and vanilla. 

Ananda Life

Ananda Life

If you're big on your low-tox products, let us introduce you to Ananda Life, the sustainable beauty brand you need in your life. This considered brand was founded by Nicole after she sought a natural remedy for restless leg syndrome through magnesium, and it has grown to include an array of no-tox products for the body and face. You'll find everything from incredibly luxurious body butter to facial oil and lip balm. 

Sitchu Pick: Nova, Ananda's Life's Brightening Face Mask, gives instant results and is the ultimate addition to your selfcare Sunday routine. 

Brillo Beauty

Brillo Beauty

Brillo Beauty might be a new kid on the block but it's already making some major waves. The brainchild of beauty queens and besties Leigh Campbell and Tegan Natoli, Brillo Beauty's line is all about self-care essentials for modern motherhood.

Launching with six hero products; The Butter, The Oil,  The Spray for pregnancy and The WashThe Lotion and The Balm for postpartum, Brillo has already started to take over hospital bags around the country! But the best thing? You don't need to be expecting to use their luxe products. They're for anybody who appreciates premium body care. 

Sitchu Pick: Once you lather yourself in The Butter, you'll never go back. 

Ultra Violette

Ultra Violette

Sunscreen is an essential item on any Aussie's beauty regime, and Ultra Violette makes one of our favourites that just so happens to be female-owned as well!

Founders Ava Matthews and Bec Jefferd were not satisfied with the one-fits-all approach, so they created a range of sunscreens that suit each individual's skin type and needs. That way, you can ensure you are completely protected all day long and don't have to worry about a potential breakout.

Sitchu Pick: The Queen Screen SPF 50+ Luminising Serum Sunscreen needs to be tried to be believed. Lightweight and glowy, it's everything we want from our sunscreen. 

MY GLOW 2

MY GLOW 2

Catie O'Neil and Olivia Burrows are responsible for MY GLOW 2 and the incredibly popular silk exfoliating mit. Their signature product has taken social media by storm for its effective full-body exfoliating powers, and how well it removes fake tan.

Sitchu Pick: The My Glow 2 Original Glove will elevate your fake tan game to new heights. Guaranteed! 

Evidence Skincare

Evidence Skincare

Founded by Aussie GP, Dr Ginni Mansberg, Evidence Skincare is a line of highly effective skincare jam-packed with scientifically-proven ingredients that few other Australian skincare brands are using.

Combining these cutting-edge new ingredients and proven classics like vitamin C and other antioxidants, this brand uses tried and true science to help with the treatment of wrinkles while also smoothing out hyperpigmentation, surface texture and skin tone. With the science of skincare behind it, this Australian skincare line is a must-have for all age groups. 

Sitchu Pick: The Hero Kit combines Evidence Skincare's three-step skincare program in one easy bundle. 

Imbibe

Imbibe

Founded by Aussie mum, Felicity Evans, Imbibe is an all-round living and wellness system. Guaranteed to have you looking good and feeling great, their clinical clean beauty solutions promote synergistic benefits that will refine, nourish and protect your skin.

Sitchu Pick: Pop Imbibe's Collagen Lips treatment on and tell us you don't feel fantastic. 

ROEMY

ROEMY

ROEMY, a female-founded modern fragrance house, launched in the summer of 2021. ROEMY creates long-wearing, luxury perfumes that offer a new take on fragrance, bringing you high-quality products that are better for you and the environment.  What we love most about the brand is that they have eliminated harmful ingredients, and all their products are non-toxic, hypoallergenic, vegan and cruelty-free.

Sitchu Pick: Resort will have you blissing out in your office chair with just a whiff. We're talking wet wood, moss and vibrant green fig for those summer night feels. 

esmi

esmi 

esmi founder, Evette Hess, had been working in beauty for over 10 years, working with thousands of clients and, while helping them get their best skin, she found major gaps in the market and decided to step up to the plate and create her own products that would fill them. 

Sitchu Pick: Our favourite part of esmi is perhaps their Skin Treats collection of serums, face oils and duo treatments that will allow you to create a quick effective custom skincare treatment that works for you.

Worked your way through these fabulous female-owned Aussie beauty brands and looking for more homegrown shopping inspo? Check out these Aussie-owned swimwear brands that will have you "adding to cart", or these skincare brands that are our firm faves.

Our Sitchu editors work hard to deliver you the best products, events and venues that we hope you will love, each one is selected independently. Sitchu may receive an affiliate commission when you follow some links.

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